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Social & SEO: Two Peas in an Inbound Pod


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How by working together, SEO and Social Media can help each other meet goals and make a better user experience.

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Social & SEO: Two Peas in an Inbound Pod

  1. 1. Social & SEO Two Peas in a Inbound Pod Erica McGillivray | Community Attaché
  2. 2. Erica McGillivray Community Attaché @seomoz @emcgillivray
  3. 3. How a SEO thinksBeginner’s Guide to SEO:
  4. 4. What an SEO thinks about
  5. 5. How a Social Manager thinksSocial Media 101:
  6. 6. What a Social thinks about ????
  7. 7. Working together for a rainbow of
  8. 8. Move toward Inbound
  9. 9. The Community has
  10. 10. History lesson & current triumph 196 8 201
  11. 11. Major
  12. 12. Personalization & universal results inSERPs Ranking reports are Fans = Evangelists. The no longer hard & fast. new world of link They are a building. Our evangelists benchmarks. know ALL about us. Holy smokes, personalized results rock when SEO we work together. Social Media
  13. 13. Erica’s SERP for
  14. 14. Erica’s SERP for
  15. 15. Content Marketing I need it for sharing, conversation starting, I need good content for and engagement. link building, ranking & onsite optimization. We make amazing things! Graphic Designer
  16. 16. #Awesome – Space Needle turns 50Ways to increase blog traffic:
  17. 17. #Facepalm – US Congressman John Boehner’s Organizational Chart of the House Democrats’ Health PlanContent creation guide: infographics:
  18. 18. User Generate Content & Reviews I need good content for Please put social buttons link building, ranking & on pages for sharing & onsite optimization. Facebook connect. DONE. I have some sexy My communitys SERP rankings now. sharing!
  19. 19. #WinSparkle – ThinkGeek’s Action ShotsIn a “boring” industry?
  20. 20. #Fail – Shell Oil
  21. 21. Online Reputation Management Oh, no! People are Let me reputation unhappy with us! manage this with your help. Yay, everyone knows we love cupcakes, not worm sandwiches.ORM Guide:
  22. 22. #Change - JCPenny
  23. 23. #McFail – McDonalds &
  24. 24. #McFail – McDonalds &
  25. 25. Customer Service Why do people hate my page? We have feedback! Customer Service
  26. 26. #Win – Morton’s Steakhouse
  27. 27. #Angry - JCPenny
  28. 28. The Problem of ROI Hint: It’s not what you think it
  29. 29. Multi-attribution model analytics More monies for the They came from organic search pile in my Twitter first! last touch attribution! I talk to them on the phone! They clicked on ?!?! my banner ad! The Boss Paid Ad
  30. 30. Divide and share attributionHow it works from Google:
  31. 31. All channels are important & deserve credit for hard ROI
  32. 32. Everybody Wants the Same
  33. 33. Celebrate your success!
  34. 34. Rely on each other & get
  35. 35. Rely on each other & get
  36. 36. Create for Community, not bots Doesn’t buy your product or actually care! But they do!
  37. 37. Thank You! Helping you learn more about social media and HootSuite @seomoz & @emcgillivray