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Social & SEO: Two Peas in an Inbound Pod

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Social & SEO: Two Peas in an Inbound Pod

  1. 1. Social & SEO Two Peas in a Inbound Pod Erica McGillivray | Community Attaché twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  2. 2. Erica McGillivray Community Attaché @seomoz @emcgillivray www.seomoz.org twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  3. 3. How a SEO thinks Beginner’s Guide to SEO: http://www.seomoz.org/beginners-guide-to-seo twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  4. 4. What an SEO thinks about Social twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  5. 5. How a Social Manager thinks Social Media 101: http://mashable.com/2012/06/12/social-media-beginners-guide/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  6. 6. What a Social thinks about SEO twitter.com/hootsuite_u ???? facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  7. 7. Working together for a rainbow of ROI twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  8. 8. Move toward Inbound Marketing twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  9. 9. The Community has control twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  10. 10. History lesson & current triumph 196 8 201 0 twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  11. 11. Major Intersections twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  12. 12. Personalization & universal results in SERPs Ranking reports are Fans = Evangelists. The no longer hard & fast. new world of link They are a building. Our evangelists benchmarks. know ALL about us. Holy smokes, personalized results rock when SEO we work together. Social Media Manager twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  13. 13. Erica’s SERP for SEOmoz twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  14. 14. Erica’s SERP for SEOmoz twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  15. 15. Content Marketing I need it for sharing, conversation starting, I need good content for and engagement. link building, ranking & onsite optimization. We make amazing things! Graphic Designer Copywriter twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  16. 16. #Awesome – Space Needle turns 50 Ways to increase blog traffic: http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012 Curation: http://www.seomoz.org/blog/content-curation-guide-for-seo twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  17. 17. #Facepalm – US Congressman John Boehner’s Organizational Chart of the House Democrats’ Health Plan Content creation guide: http://www.seomoz.org/blog/indepth-guide-to-content-creation-with-infographic Making infographics: http://www.blueglass.com/blog/what-makes-a-good-infographic/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  18. 18. User Generate Content & Reviews I need good content for Please put social buttons link building, ranking & on pages for sharing & onsite optimization. Facebook connect. DONE. I have some sexy My community's SERP rankings now. sharing! twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  19. 19. #WinSparkle – ThinkGeek’s Action Shots In a “boring” industry? http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  20. 20. #Fail – Shell Oil http://arcticready.com/social/gallery twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  21. 21. Online Reputation Management Oh, no! People are Let me reputation unhappy with us! manage this with your help. Yay, everyone knows we love cupcakes, not worm sandwiches. ORM Guide: http://outspokenmedia.com/guides/orm-guide/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  22. 22. #Change - JCPenny twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  23. 23. #McFail – McDonalds & Hashtags twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  24. 24. #McFail – McDonalds & Hashtags twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  25. 25. Customer Service Why do people hate my page? We have feedback! Customer Service Rep twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  26. 26. #Win – Morton’s Steakhouse http://shankman.com/the-best-customer-service-story-ever-told-starring-mortons-steakhouse/ twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  27. 27. #Angry - JCPenny twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  28. 28. The Problem of ROI Hint: It’s not what you think it is twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  29. 29. Multi-attribution model analytics More monies for the They came from organic search pile in my Twitter first! last touch attribution! I talk to them on the phone! They clicked on ?!?! my banner ad! The Boss Paid Ad Manager twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  30. 30. Divide and share attribution How it works from Google: http://www.google.com/analytics/features/multichannel-funnels.html twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  31. 31. All channels are important & deserve credit for hard ROI twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  32. 32. Everybody Wants the Same Thing twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  33. 33. Celebrate your success! twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  34. 34. Rely on each other & get interested twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  35. 35. Rely on each other & get interested twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  36. 36. Create for Community, not bots Doesn’t buy your product or actually care! But they do! twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com
  37. 37. Thank You! Helping you learn more about social media and HootSuite @seomoz & @emcgillivray www.seomoz.org twitter.com/hootsuite_u facebook.com/HootSuiteUniversity slideshare.com/hootsuite blog.hootsuite.com

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