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How to Manage Your Social Media like a Boss

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Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to:
- Choose the right management software for your life.
- Pick the right networks for your audience.
- Prove your audience is coming to your shows.
- Set realistic goals around your social media.

Created for BurlyCon 2015

Published in: Marketing
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How to Manage Your Social Media like a Boss

  1. 1. How  to  Manage  Your   Social  Media  Like  a  Boss   by Vicious Wishes (Erica McGillivray) @emcgillivray
  2. 2. My  professional  background:   •  300+ events from 20-3,000 attendees •  9 years of online marketing experience •  Specializing in community, social media, content, branding, and SEO •  Speaker, teacher, and author @emcgillivray #BurlyCon
  3. 3. Expectations  for  today:   Tools Goal tracking Finding audience @emcgillivray #BurlyCon
  4. 4. Social  media     management  tools  
  5. 5. Find a tool you *like*
  6. 6. Nothing’s perfect for all your needs
  7. 7. @emcgillivray #BurlyCon
  8. 8. •  Tweetdeck •  Plume •  Tweetcaster •  Meshfire •  Buffer •  Hootsuite •  Manageflitter $ •  Sprout Social $ •  Viral Tag $ @emcgillivray #BurlyCon
  9. 9. •  Facebook •  Buffer •  Hootsuite •  Sprout Social $ •  Viral Tag $ @emcgillivray #BurlyCon
  10. 10. •  Iconosquare •  Latergramme •  Hootsuite •  Sprout Social $ •  Viral Tag $ @emcgillivray #BurlyCon
  11. 11. •  Buffer •  Viral Tag $ @emcgillivray #BurlyCon
  12. 12. •  Snapchat @emcgillivray #BurlyCon
  13. 13. Content  creation   tools  
  14. 14. @emcgillivray #BurlyCon
  15. 15. •  Canva •  Pablo •  InstaQuote •  Repost •  Fancy Frame @emcgillivray #BurlyCon
  16. 16. Analytics  tools  
  17. 17. @emcgillivray #BurlyCon
  18. 18. •  TrueSocialMetrics •  Ticketing services $ •  Followerwonk •  Manageflitter $ •  Iconosquare @emcgillivray #BurlyCon
  19. 19. What’s  the   “right”  social   network  for  me?  
  20. 20. A three rule guide to choosing
  21. 21. 1. Pick a network(s) you enjoy being on @emcgillivray #BurlyCon
  22. 22. 2. “Don’t half-ass two things; whole-ass one thing.” – Ron Swanson @emcgillivray #BurlyCon
  23. 23. 3. Match your goals to your networks @emcgillivray #BurlyCon
  24. 24. Goal  tracking  
  25. 25. #1: Selling those tickets
  26. 26. General metric: Ticket sales
  27. 27. A  better  question:   “Where  are  my  sales   coming  from?”  
  28. 28. @emcgillivray #BurlyCon Bought via Facebook
  29. 29. @emcgillivray #BurlyCon
  30. 30. @emcgillivray #BurlyCon Can you use your ticketing service? •  Eventbrite •  Brown Paper Tickets •  Showclix •  Vendini •  Prekindle •  Ticketfly •  Yaphsody •  Venue specific
  31. 31. @emcgillivray #BurlyCon UTM tracking codes http://www.yourwebsite.com/? utm_source=facebook&utm_mediu m=social&utm_campaign=burlycon https://support.google.com/analytics/answer/1033867?hl=en
  32. 32. @emcgillivray #BurlyCon Event tracking https://developers.google.com/analytics/devguides/collection/ analyticsjs/events Is anyone actually clicking this button?
  33. 33. @emcgillivray #BurlyCon Use Google Analytics! •  Stranger Tickets/Bold Type Tickets traffic only •  PayPal (kind of) •  Your own website
  34. 34. @emcgillivray #BurlyCon
  35. 35. @emcgillivray #BurlyCon
  36. 36. Put them here too!
  37. 37. @emcgillivray #BurlyCon Your email signature!
  38. 38. @emcgillivray #BurlyCon Content on your site
  39. 39. @emcgillivray #BurlyCon Content in other relevant sites
  40. 40. @emcgillivray #BurlyCon Partners, Performers, Press, Playhouses
  41. 41. @emcgillivray #BurlyCon Even on your posters! Add a tracking URL & use a shortener
  42. 42. @emcgillivray #BurlyCon Don’t forget to tally door sales
  43. 43. Which  of  my   efforts  are  most   effective?  
  44. 44. Do  I  need  to   expand  my   network?  
  45. 45. Sample  spreadsheet:   bit.ly/burlycon-­‐15-­‐spreadsheet    
  46. 46. #2: Velocity of sales
  47. 47. Sales prediction math is hard. Let’s shortcut.
  48. 48. @emcgillivray #BurlyCon Benchmark against yourself (or regionally)
  49. 49. @emcgillivray #BurlyCon Example: Seattle, you never RSVP!
  50. 50. @emcgillivray #BurlyCon Example: Los Angeles buys at the door!
  51. 51. Sample  spreadsheet:   bit.ly/burlycon-­‐15-­‐spreadsheet    
  52. 52. #3: In-scene Networking
  53. 53. 78% of people share to connect with others
  54. 54. @emcgillivray #BurlyCon Track socialization
  55. 55. @emcgillivray #BurlyCon Test: everything on Instagram
  56. 56. @emcgillivray #BurlyCon Conclusion: invited to more parties
  57. 57. @emcgillivray #BurlyCon Target influencers: Twitter lists
  58. 58. @emcgillivray #BurlyCon Target influencers: Facebook lists
  59. 59. What  connections   are  you  looking  to   make  and  why?  
  60. 60. @emcgillivray #BurlyCon Make sincere connections
  61. 61. What  are  you   tracking?  What  are   your  goals?  
  62. 62. @emcgillivray #BurlyCon Resources Tracking spreadsheet - bit.ly/burlycon-15-spreadsheet The Psychology of Social Media by Courtney Seiter https://blog.bufferapp.com/psychology-of-social-media How to predict ticket sales http://repository.upenn.edu/cgi/viewcontent.cgi? article=1048&context=wharton_research_scholars What Social Media Sites Should Your Company Be On? https://www.salesforce.com/ca/blog/2015/11/your-company-on-social- media.html
  63. 63. @emcgillivray #BurlyCon Erica McGillivray aka Vicious Wishes emcgillivray@gmail.com @emcgillivray Presentation: bit.ly/social-boss

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