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How	
  to	
  Manage	
  Your	
  
Social	
  Media	
  Like	
  a	
  Boss	
  
by Vicious Wishes (Erica McGillivray)
@emcgillivr...
My	
  professional	
  background:	
  
•  300+ events from 20-3,000
attendees
•  9 years of online marketing
experience
•  ...
Expectations	
  for	
  today:	
  
Tools
Goal tracking
Finding audience
@emcgillivray #BurlyCon
Social	
  media	
  	
  
management	
  tools	
  
Find a tool
you *like*
Nothing’s
perfect for
all your
needs
@emcgillivray #BurlyCon
•  Tweetdeck
•  Plume
•  Tweetcaster
•  Meshfire
•  Buffer
•  Hootsuite
•  Manageflitter $
•  Sprout Social $
•  Viral Tag...
•  Facebook
•  Buffer
•  Hootsuite
•  Sprout Social $
•  Viral Tag $
@emcgillivray #BurlyCon
•  Iconosquare
•  Latergramme
•  Hootsuite
•  Sprout Social $
•  Viral Tag $
@emcgillivray #BurlyCon
•  Buffer
•  Viral Tag $
@emcgillivray #BurlyCon
•  Snapchat
@emcgillivray #BurlyCon
Content	
  creation	
  
tools	
  
@emcgillivray #BurlyCon
•  Canva
•  Pablo
•  InstaQuote
•  Repost
•  Fancy Frame
@emcgillivray #BurlyCon
Analytics	
  tools	
  
@emcgillivray #BurlyCon
•  TrueSocialMetrics
•  Ticketing services $
•  Followerwonk
•  Manageflitter $
•  Iconosquare
@emcgillivray #BurlyCon
What’s	
  the	
  
“right”	
  social	
  
network	
  for	
  me?	
  
A three
rule guide
to choosing
1. Pick a network(s) you enjoy being on
@emcgillivray #BurlyCon
2. “Don’t half-ass two things;
whole-ass one thing.” – Ron Swanson
@emcgillivray #BurlyCon
3. Match your goals to your networks
@emcgillivray #BurlyCon
Goal	
  tracking	
  
#1: Selling
those tickets
General
metric:
Ticket sales
A	
  better	
  question:	
  
“Where	
  are	
  my	
  sales	
  
coming	
  from?”	
  
@emcgillivray #BurlyCon
Bought via
Facebook
@emcgillivray #BurlyCon
@emcgillivray #BurlyCon
Can you use your ticketing service?
•  Eventbrite
•  Brown Paper Tickets
•  Showclix
•  Vendini
• ...
@emcgillivray #BurlyCon
UTM tracking codes
http://www.yourwebsite.com/?
utm_source=facebook&utm_mediu
m=social&utm_campaig...
@emcgillivray #BurlyCon
Event tracking
https://developers.google.com/analytics/devguides/collection/
analyticsjs/events
Is...
@emcgillivray #BurlyCon
Use Google Analytics!
•  Stranger Tickets/Bold Type Tickets traffic only
•  PayPal (kind of)
•  Yo...
@emcgillivray #BurlyCon
@emcgillivray #BurlyCon
Put them
here too!
@emcgillivray #BurlyCon
Your email signature!
@emcgillivray #BurlyCon
Content on your site
@emcgillivray #BurlyCon
Content in other relevant sites
@emcgillivray #BurlyCon
Partners, Performers, Press, Playhouses
@emcgillivray #BurlyCon
Even on your posters!
Add a tracking
URL & use a
shortener
@emcgillivray #BurlyCon
Don’t forget to tally door sales
Which	
  of	
  my	
  
efforts	
  are	
  most	
  
effective?	
  
Do	
  I	
  need	
  to	
  
expand	
  my	
  
network?	
  
Sample	
  spreadsheet:	
  
bit.ly/burlycon-­‐15-­‐spreadsheet	
  
	
  
#2: Velocity
of sales
Sales
prediction
math is
hard. Let’s
shortcut.
@emcgillivray #BurlyCon
Benchmark against yourself (or regionally)
@emcgillivray #BurlyCon
Example: Seattle, you never RSVP!
@emcgillivray #BurlyCon
Example: Los Angeles buys at the door!
Sample	
  spreadsheet:	
  
bit.ly/burlycon-­‐15-­‐spreadsheet	
  
	
  
#3: In-scene
Networking
78% of
people share
to connect
with others
@emcgillivray #BurlyCon
Track socialization
@emcgillivray #BurlyCon
Test: everything on Instagram
@emcgillivray #BurlyCon
Conclusion: invited to more parties
@emcgillivray #BurlyCon
Target influencers: Twitter lists
@emcgillivray #BurlyCon
Target influencers: Facebook lists
What	
  connections	
  
are	
  you	
  looking	
  to	
  
make	
  and	
  why?	
  
@emcgillivray #BurlyCon
Make sincere connections
What	
  are	
  you	
  
tracking?	
  What	
  are	
  
your	
  goals?	
  
@emcgillivray #BurlyCon
Resources
Tracking spreadsheet - bit.ly/burlycon-15-spreadsheet
The Psychology of Social Media by ...
@emcgillivray #BurlyCon
Erica McGillivray
aka Vicious Wishes
emcgillivray@gmail.com
@emcgillivray
Presentation:
bit.ly/soc...
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How to Manage Your Social Media like a Boss

Download to read offline

Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to:
- Choose the right management software for your life.
- Pick the right networks for your audience.
- Prove your audience is coming to your shows.
- Set realistic goals around your social media.

Created for BurlyCon 2015

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How to Manage Your Social Media like a Boss

  1. 1. How  to  Manage  Your   Social  Media  Like  a  Boss   by Vicious Wishes (Erica McGillivray) @emcgillivray
  2. 2. My  professional  background:   •  300+ events from 20-3,000 attendees •  9 years of online marketing experience •  Specializing in community, social media, content, branding, and SEO •  Speaker, teacher, and author @emcgillivray #BurlyCon
  3. 3. Expectations  for  today:   Tools Goal tracking Finding audience @emcgillivray #BurlyCon
  4. 4. Social  media     management  tools  
  5. 5. Find a tool you *like*
  6. 6. Nothing’s perfect for all your needs
  7. 7. @emcgillivray #BurlyCon
  8. 8. •  Tweetdeck •  Plume •  Tweetcaster •  Meshfire •  Buffer •  Hootsuite •  Manageflitter $ •  Sprout Social $ •  Viral Tag $ @emcgillivray #BurlyCon
  9. 9. •  Facebook •  Buffer •  Hootsuite •  Sprout Social $ •  Viral Tag $ @emcgillivray #BurlyCon
  10. 10. •  Iconosquare •  Latergramme •  Hootsuite •  Sprout Social $ •  Viral Tag $ @emcgillivray #BurlyCon
  11. 11. •  Buffer •  Viral Tag $ @emcgillivray #BurlyCon
  12. 12. •  Snapchat @emcgillivray #BurlyCon
  13. 13. Content  creation   tools  
  14. 14. @emcgillivray #BurlyCon
  15. 15. •  Canva •  Pablo •  InstaQuote •  Repost •  Fancy Frame @emcgillivray #BurlyCon
  16. 16. Analytics  tools  
  17. 17. @emcgillivray #BurlyCon
  18. 18. •  TrueSocialMetrics •  Ticketing services $ •  Followerwonk •  Manageflitter $ •  Iconosquare @emcgillivray #BurlyCon
  19. 19. What’s  the   “right”  social   network  for  me?  
  20. 20. A three rule guide to choosing
  21. 21. 1. Pick a network(s) you enjoy being on @emcgillivray #BurlyCon
  22. 22. 2. “Don’t half-ass two things; whole-ass one thing.” – Ron Swanson @emcgillivray #BurlyCon
  23. 23. 3. Match your goals to your networks @emcgillivray #BurlyCon
  24. 24. Goal  tracking  
  25. 25. #1: Selling those tickets
  26. 26. General metric: Ticket sales
  27. 27. A  better  question:   “Where  are  my  sales   coming  from?”  
  28. 28. @emcgillivray #BurlyCon Bought via Facebook
  29. 29. @emcgillivray #BurlyCon
  30. 30. @emcgillivray #BurlyCon Can you use your ticketing service? •  Eventbrite •  Brown Paper Tickets •  Showclix •  Vendini •  Prekindle •  Ticketfly •  Yaphsody •  Venue specific
  31. 31. @emcgillivray #BurlyCon UTM tracking codes http://www.yourwebsite.com/? utm_source=facebook&utm_mediu m=social&utm_campaign=burlycon https://support.google.com/analytics/answer/1033867?hl=en
  32. 32. @emcgillivray #BurlyCon Event tracking https://developers.google.com/analytics/devguides/collection/ analyticsjs/events Is anyone actually clicking this button?
  33. 33. @emcgillivray #BurlyCon Use Google Analytics! •  Stranger Tickets/Bold Type Tickets traffic only •  PayPal (kind of) •  Your own website
  34. 34. @emcgillivray #BurlyCon
  35. 35. @emcgillivray #BurlyCon
  36. 36. Put them here too!
  37. 37. @emcgillivray #BurlyCon Your email signature!
  38. 38. @emcgillivray #BurlyCon Content on your site
  39. 39. @emcgillivray #BurlyCon Content in other relevant sites
  40. 40. @emcgillivray #BurlyCon Partners, Performers, Press, Playhouses
  41. 41. @emcgillivray #BurlyCon Even on your posters! Add a tracking URL & use a shortener
  42. 42. @emcgillivray #BurlyCon Don’t forget to tally door sales
  43. 43. Which  of  my   efforts  are  most   effective?  
  44. 44. Do  I  need  to   expand  my   network?  
  45. 45. Sample  spreadsheet:   bit.ly/burlycon-­‐15-­‐spreadsheet    
  46. 46. #2: Velocity of sales
  47. 47. Sales prediction math is hard. Let’s shortcut.
  48. 48. @emcgillivray #BurlyCon Benchmark against yourself (or regionally)
  49. 49. @emcgillivray #BurlyCon Example: Seattle, you never RSVP!
  50. 50. @emcgillivray #BurlyCon Example: Los Angeles buys at the door!
  51. 51. Sample  spreadsheet:   bit.ly/burlycon-­‐15-­‐spreadsheet    
  52. 52. #3: In-scene Networking
  53. 53. 78% of people share to connect with others
  54. 54. @emcgillivray #BurlyCon Track socialization
  55. 55. @emcgillivray #BurlyCon Test: everything on Instagram
  56. 56. @emcgillivray #BurlyCon Conclusion: invited to more parties
  57. 57. @emcgillivray #BurlyCon Target influencers: Twitter lists
  58. 58. @emcgillivray #BurlyCon Target influencers: Facebook lists
  59. 59. What  connections   are  you  looking  to   make  and  why?  
  60. 60. @emcgillivray #BurlyCon Make sincere connections
  61. 61. What  are  you   tracking?  What  are   your  goals?  
  62. 62. @emcgillivray #BurlyCon Resources Tracking spreadsheet - bit.ly/burlycon-15-spreadsheet The Psychology of Social Media by Courtney Seiter https://blog.bufferapp.com/psychology-of-social-media How to predict ticket sales http://repository.upenn.edu/cgi/viewcontent.cgi? article=1048&context=wharton_research_scholars What Social Media Sites Should Your Company Be On? https://www.salesforce.com/ca/blog/2015/11/your-company-on-social- media.html
  63. 63. @emcgillivray #BurlyCon Erica McGillivray aka Vicious Wishes emcgillivray@gmail.com @emcgillivray Presentation: bit.ly/social-boss
  • LilyLeCroix

    Nov. 14, 2015

Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to: - Choose the right management software for your life. - Pick the right networks for your audience. - Prove your audience is coming to your shows. - Set realistic goals around your social media. Created for BurlyCon 2015

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