BurlyCon 2014 - Social Media for Winners
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Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.
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BurlyCon 2014 - Social Media for Winners
- 1. Social Media Marketing for Winners Erica McGillivray Sr. Community Manager at Moz @emcgillivray Jo Jo Stiletto Professor of Nerdlesque @JoJoStiletto
- 2. We <3 Community building Social media geekery Performs as Vicious Wishes Producing & performing nerdlesque
- 3. What is Social Media? @emcgillivray #burlycon @jojostiletto
- 4. Owned vs squatting You own your own domain & email lists. You squat on social media.
- 5. Live events & social media Different rules everywhere! Don’t be that guy
- 6. Business follower averages 14,709 followers 13,157 likes 229 followers 208 followers @emcgillivray #burlycon @jojostiletto
- 7. Attention spans 18 minutes 2-3 hours 3 hours 3-4 hours @emcgillivray #burlycon @jojostiletto
- 8. Your goals Promote your work Sell tickets Build your brand Network with other performers
- 9. Strategy Why are you on social media?
- 10. Strategy Why are you on social media? Branding: voice, tone, and looks
- 11. Strategy Why are you on social media? Branding: voice, tone, and looks How much time do you have?
- 13. Major Networks @emcgillivray #burlycon @jojostiletto
- 14. Let’s dive into: Facebook @emcgillivray #burlycon @jojostiletto
- 15. Page vs. profile Analytics Audience segmentation Updates seen less Only comment/tag other pages “Better” networking Updates seen more often No analytics May shut down extra profiles, re: “real name” drama @emcgillivray #burlycon @jojostiletto
- 16. Page vs. profile Analytics Audience segmentation Updates seen less Only comment/tag other pages “Better” networking Updates seen more often No analytics May shut down extra profiles, re: “real name” drama @emcgillivray #burlycon @jojostiletto
- 17. Facial recognition Good news: makeup & wigs can fool it. Bad news: getting smarter @emcgillivray #burlycon @jojostiletto
- 18. Content ideas on graph search
- 19. Event RSVPing
- 21. Let’s dive into: Twitter @emcgillivray #burlycon @jojostiletto
- 22. Why? Networking with people you don’t know.
- 23. Why? Networking with people you don’t know. Growing your audience.
- 24. Why? Networking with people you don’t know. Growing your audience. Being a thought leader.
- 26. How-to have conversations Twitter’s all about gabbing in 140 characters.
- 27. Management tools
- 28. To hashtag or not to hashtag
- 29. Egobait
- 32. Twitter analytics Is anyone seeing this?
- 35. Twitter analytics What do they like?
- 37. Twitter analytics Who else do they like?
- 38. All about timing Use Followerwonk to set times in Buffer
- 39. Let’s dive into: Instagram @emcgillivray #burlycon @jojostiletto
- 41. The performance
- 42. Hashtags
- 43. Crossposting
- 44. Save all the photos!
- 45. Minor Networks @emcgillivray #burlycon @jojostiletto
- 46. Quick View: Tumblr @emcgillivray #burlycon @jojostiletto
- 47. Embed in your domain @emcgillivray #burlycon @jojostiletto
- 48. 90% reblogging
- 49. Automatically backup your content
- 50. Quick View: YouTube vs. Vine vs. Self-hosted @emcgillivray #burlycon @jojostiletto
- 51. Brand awareness
- 52. 6 ½ second expressions
- 53. Keep it to yourself
- 54. Quick View: Pinterest @emcgillivray #burlycon @jojostiletto
- 56. Board ideas
- 57. Board ideas
- 58. Quick View: Google Plus @emcgillivray #burlycon @jojostiletto
- 59. Posting Tag
- 62. Not a ton of activity @emcgillivray #burlycon @jojostiletto
- 64. Graveyard & N00b Networks @emcgillivray #burlycon @jojostiletto
- 65. MySpace
- 66. Ello
- 67. Snapchat
- 68. Privacy & Safety @emcgillivray #burlycon @jojostiletto
- 69. Tough Talk There’s no way to guarantee it. Or completely hide your Muggle self.
- 71. Creepers
- 72. Grab this information Any user profiles & usernames Email addresses
- 73. Grab this information Any user profiles & usernames Email addresses IP addresses Websites they own/run
- 74. Grab this information Any user profiles & usernames Email addresses IP addresses Websites they own/run Their photos & unique avatars Phone numbers
- 77. Let’s Revisit a Social Media Marketing Plan @emcgillivray #burlycon @jojostiletto
- 78. Number of follows by influencers Tickets sold Increased mentions of you Number of clicks on links to your site Increased engagement Number of successful PR outreach Metrics & trackable goals
- 79. Number of follows by influencers Tickets sold Increased mentions of you Number of clicks on links to your site Increased engagement Number of successful PR outreach
- 80. Set your clock Check-in at regular time periods and then adjust.
- 81. You can do it! @emcgillivray #burlycon @jojostiletto
- 82. Contact Us Erica McGillivray @emcgillivray emcgillivray@gmail.com Jo Jo Stiletto @jojostiletto jojostiletto@gmail.com
- 83. Resources • Social Engagement Metrics That Matter - Measuring, Tracking, and Reporting FTW by Jen Lopez http://bit.ly/1BG8Gvm • Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value by Avinash Kaushik http://bit.ly/Z3c5rB • Beginner’s Guide to Social Media http://bit.ly/1nUXyKp • The Marketer's Guide to Facebook Graph Search by Simon Penson http://bit.ly/1rYObel • The Essential Guide to Social Media Etiquette by Jen Lopez http://slidesha.re/1CLfavB • Surviving Without Snippets: Your New Video SEO Strategy by Casey Henry http://bit.ly/XKN2cR • Ello: The Complete Guide to the Ad Free Social Network by Mark Traphagen http://bit.ly/1vDffx3 • G+ Ripples Bookmarklet by AJ Kohn http://bit.ly/1nUXFFP • Twitter Analytics http://ads.twitter.com/ • Tweetdeck http://www.tweetdeck.com/ • Hootsuite http://www.hootsuite.com/ • True Social Metrics http://www.truesocialmetrics.com/ • Buffer https://bufferapp.com/ • Rival IQ https://www.rivaliq.com/ • Wistia http://www.wistia.com/