SkyView 2014 1Q14 Overview
SkyView Atlanta – Client of Atlanta-based agency The Partnership
25 April 2014
http://skyviewat...
SkyView Atlanta – Media Report
1Q 2014 Results
 Continues to be seen as an iconic image of Atlanta
 Film/TV shows are ma...
SkyView Atlanta – Media Report
1Q 2014 Results
 Made the cover of the Central Atlanta Progress’ Annual Report
 Made an a...
SkyView Atlanta – Media Report
1Q 2014 Results
 Blogger and travel guide
activity remains robust.
More than a dozen trave...
SkyView Atlanta – Media Report
1Q 2014 Results
Local publications love
us!
 Jezebel Magazine
 Creative Loafing
 The Pea...
SkyView Atlanta – Media Report
1Q 2014 Results
 Numerous positive
mentions via “celebrity
sightings” on SkyView.
This re-...
SkyView Atlanta – Media Report
Previously Reported 2014 Success
 Cover of Atlanta Business Chronicle’s Book of Lists,
an ...
SkyView Atlanta – Media Report
Previously Reported 2014 Success
 SkyView was a featured image on the Atlanta episode of…
...
2014 – Q1 Social Media Milestones
In 3 months, we gained over 2000
followers on Facebook.
Since January, SkyView was discu...
Social Media Conversation Overview
1Q14, Twitter conversations dominated 62% of the conversations with guest check-ins and...
Social Media Conversation Overview
Conversations on social channels indicate that SkyView is appearing in many
conversatio...
Promotions – SkyLuv Package and Gift Basket
In February, we ran a SkyLuv package deal for
Valentine’s day weekend on both ...
Instagram
We set up Instagram to carefully curate images of SkyView being shared and posted by
thousands of users weekly.
Twitter
1Q14: Key Social Influencers
The following are snapshots of key influencers that can be engaged for
additional exposure in...
Facebook
For more information about our work for SkyView
or to discuss your own lofty ambitions, contact:
Eric Hyman, CMO
The Partn...
Upcoming SlideShare
Loading in …5
×

My agency's great work with SkyView Atlanta which is doing great

282 views

Published on

Quick social/PR case for my agency The Partnership and our client SkyView Atlanta, I began working with them when they came here with only an idea to build it and our team has been with them ever since, really great story on quickly making it into an icon for the city.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
282
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

My agency's great work with SkyView Atlanta which is doing great

  1. 1. SkyView 2014 1Q14 Overview SkyView Atlanta – Client of Atlanta-based agency The Partnership 25 April 2014 http://skyviewatlanta.com/ https://www.facebook.com/SkyViewAtlanta https://twitter.com/SkyViewAtlanta http://instagram.com/skyviewatl https://foursquare.com/v/skyview-atlanta/51df1508498eba3c0d6b469a © 2014 The Partnership. All rights reserved.
  2. 2. SkyView Atlanta – Media Report 1Q 2014 Results  Continues to be seen as an iconic image of Atlanta  Film/TV shows are making use of SkyView as a background image and a set for Atlanta’s robust film production industry  There were more than 40 mentions of SkyView during local TV newscasts during the quarter  Numerous national mentions on CNN and during televised local sporting events
  3. 3. SkyView Atlanta – Media Report 1Q 2014 Results  Made the cover of the Central Atlanta Progress’ Annual Report  Made an appearance in Downtown Atlanta's Big Year Movie Trailer
  4. 4. SkyView Atlanta – Media Report 1Q 2014 Results  Blogger and travel guide activity remains robust. More than a dozen travel blog articles in the first quarter. All articles remain positively focused and provide strong endorsements of SkyView Atlanta.
  5. 5. SkyView Atlanta – Media Report 1Q 2014 Results Local publications love us!  Jezebel Magazine  Creative Loafing  The Peach Review  GA Travel Guide  Pick Magazine  Discover Atlanta
  6. 6. SkyView Atlanta – Media Report 1Q 2014 Results  Numerous positive mentions via “celebrity sightings” on SkyView. This re-affirms SkyView’s image as “something you have to see/do in Atlanta.”
  7. 7. SkyView Atlanta – Media Report Previously Reported 2014 Success  Cover of Atlanta Business Chronicle’s Book of Lists, an annual publication that is a staple of every businessman’s office in the city  Cover of Where Magazine, the city’s leading hotel/visitor publication  Huge, 2-page image of Skyview on inside cover of Where’s Atlanta Guestbook, an annual publication found in more than 30,000 hotel rooms across the city
  8. 8. SkyView Atlanta – Media Report Previously Reported 2014 Success  SkyView was a featured image on the Atlanta episode of…  The episode was seen by more than 13 million people
  9. 9. 2014 – Q1 Social Media Milestones In 3 months, we gained over 2000 followers on Facebook. Since January, SkyView was discussed or was involved in over 4900 conversations. Over 1000 conversations was observed during Atlanta’s January ice-storm/ ice-mageddon (Atlanta Ferris wheel was mentioned in an AP story regarding the ice storm that was syndicated to many news outlets) SkyViewAtlanta.com website had over 93,000 site sessions in 1Q14.
  10. 10. Social Media Conversation Overview 1Q14, Twitter conversations dominated 62% of the conversations with guest check-ins and positive sentiments. Facebook follows with 17%, followed by mainstream news at 13% and blogs at 4%. We are making strides in distributing conversation onto long form platforms such as Facebook, mainstream news, and blogs. 62% 17% 0% 2% 1% 13% 4% 1% Twitter Facebook Comments Images Videos Mainstream News Blogs Forums
  11. 11. Social Media Conversation Overview Conversations on social channels indicate that SkyView is appearing in many conversations relating to Downtown and Atlanta.
  12. 12. Promotions – SkyLuv Package and Gift Basket In February, we ran a SkyLuv package deal for Valentine’s day weekend on both Google paid search and social channels. • After running the ambush search campaign for 10 days, we delivered over 65,000 impressions and 490 clicks (this also had a POSITIVE affect on the site sessions that month) • We recorded over 290 clicks to the SkyLuv Package from social channels • 148 packages were sold as result of the campaign; we had to shut the campaign down early because the packages sold out We also promoted a SkyLuv basket contest giveaway on Twitter. • Promotion was Retweeted by key influencers: @discoveratlanta, @atlbargains, and @atl_events • We ran the promotion via Twitter, our dominant social channel
  13. 13. Instagram We set up Instagram to carefully curate images of SkyView being shared and posted by thousands of users weekly.
  14. 14. Twitter
  15. 15. 1Q14: Key Social Influencers The following are snapshots of key influencers that can be engaged for additional exposure in 2Q14:
  16. 16. Facebook
  17. 17. For more information about our work for SkyView or to discuss your own lofty ambitions, contact: Eric Hyman, CMO The Partnership, Atlanta, GA ehyman@thepartnership.com 404.880.0080 x262 office 678.428.9087 mobile www.thepartnership.com www.BrandEvolutionist.com

×