Splenda full digital strategy pdf

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Splenda Full DIgital Strategy

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Splenda full digital strategy pdf

  1. 1. SPLENDA Full Digital Strategy Erica Horn New Media Drivers LicenseMonday, December 3, 2012
  2. 2. Monday, December 3, 2012
  3. 3. SPLENDA IS...Monday, December 3, 2012
  4. 4. SPLENDA IS... • Leading zero-calorie sugar substituteMonday, December 3, 2012
  5. 5. SPLENDA IS... • Leading zero-calorie sugar substitute • Reputation for healthiness, taste, versatility with different productsMonday, December 3, 2012
  6. 6. THE BIG IDEA • Increase sales and awareness of Splenda Sugar Blends through the promotion of events and digital social media strategies.Monday, December 3, 2012
  7. 7. GOALS AND OBJECTIVES •Raise awareness for the use of Splenda Sugar Blends •Successful Full Digital Media Strategy •Increase profits 4% in the next yearMonday, December 3, 2012
  8. 8. TARGET AND BUDGET • Women 35+ •1 million for successful campaign • Health conscious • Money alloted to Events, • Enjoy cooking and baking Social Media, Google Adwords, Coupons, and LaborMonday, December 3, 2012
  9. 9. UTILIZING A BLOG Create engaging content - Drink and food recipes using Splenda - Interact with readers - Promote healthy living - Media and coverage of events - ContestsMonday, December 3, 2012
  10. 10. SOCIAL MEDIA PLATFORMS @Splenda /Splenda• Interact with followers • Pinrecipes that use Sugar Blends• #Splenda; #Sugarblends • Post photos of promotional• Coupons and giveaways events during events • Post people using productMonday, December 3, 2012
  11. 11. PROMOTIONAL EVENTS Partner with “Chopped” on Splenda Traveling Food Cooking Channel Truck • Secret Ingredient • Taste Test comparison vs. Sugar • Live tweeting during the show • Give coupons to participants • Can use for researchMonday, December 3, 2012
  12. 12. MOBILE STRATEGY: IPHONE APP • Sugar intake calculator created by Splenda • Facts and tips for a healthy lifestyleMonday, December 3, 2012
  13. 13. INTERNET MARKETING: GOOGLE ADWORDS • Increase page views and high click-through rate Sample Adword: “Sugar Substitute” All the sweetness, minus the calories! Splenda Sugar Blends http://www.splenda.com/products/sugarsubstituteMonday, December 3, 2012
  14. 14. MEASURING SUCCESS • Use Google Analytics to track visits to company site and blog • Insights from followers on Twitter and the blog. • Record the increases in followers and chart growth • Compare net income from previous yearsMonday, December 3, 2012

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