Proven Ways to Get More Buyers

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Proven Ways to Get More Buyers

  1. 1. Proven Ways To Get More Buyers<br />Erica Douglasshttp://www.erica.biz/<br />
  2. 2. What’s the most common mistakesmall business owners make?<br />
  3. 3. What’s the most common mistakesmall business owners make?<br />No market research!<br />
  4. 4. What’s the most common mistakesmall business owners make?<br />Here’s how I do market research…<br />
  5. 5. Next…<br />Are they buyers?<br />Free tool no one’s ever heard of<br />
  6. 6. Next…<br />Are they buyers?<br />What books are available for that topic?<br />
  7. 7. Next…<br />Are they buyers?<br />What books are available for that topic?<br />How well are those books selling?<br />
  8. 8. Next…<br />Are they buyers?<br />What books are available for that topic?<br />How well are those books selling?<br />Are there other products out there that do the same thing?<br />
  9. 9. The best buyers…<br />
  10. 10. The best buyers…<br />Have an urgent problem and want a cure<br />Warning!<br />
  11. 11. The best buyers…<br />Second best buyers…<br />Want “more” or “less”<br />
  12. 12. Most popular products…<br />Money<br />Health<br />Relationships<br />
  13. 13. Most popular products…<br />Money<br />Health<br />Relationships<br />Fun / “escape”<br />
  14. 14. Which niche?<br />Bigger is better<br />It’s ok to…<br />Secret: Think big, then narrow down<br />
  15. 15. Have your idea?<br />Buy your competitor’s products<br />Read forums where your potential customers hang out<br />Secret “pro tip”—the best $100 you’ll ever spend<br />
  16. 16. Have your idea?<br />Understand your target demographic<br />Common mistake…<br />
  17. 17. Have your idea?<br />Understand your target demographic<br />Common mistake…<br />Doesn’t have to be…<br />
  18. 18. Good news!<br />
  19. 19. Good news!<br />You don’t have to be the expert!<br />
  20. 20. Naming your product<br />Picking the right domain name<br />
  21. 21. Naming your product<br />Picking the right domain name<br />Catchy or keyword-filled?<br />
  22. 22. Naming your product<br />Picking the right domain name<br />Catchy or keyword-filled?<br />Is it important to have a .com?<br />
  23. 23. Now, what you most desperately need…<br />TRAFFIC!<br />
  24. 24. My Three Favorite Sources of Traffic<br />SEO<br />
  25. 25. My Three Favorite Sources of Traffic<br />SEO<br />Press releases<br />Importance of knowing your keywords<br />
  26. 26. My Three Favorite Sources of Traffic<br />SEO<br />Press releases<br />Importance of knowing your keywords<br />Endorsed traffic<br />
  27. 27. My Three Favorite Sources of Traffic<br />SEO<br />Press releases<br />Importance of knowing your keywords<br />Endorsed traffic<br />How your enemy becomes your friend<br />
  28. 28. My Three Favorite Sources of Traffic<br />SEO<br />Press releases<br />Importance of knowing your keywords<br />Endorsed traffic<br />How your enemy becomes your friend<br />Videos<br />
  29. 29. Big Tip<br />Don’t get…<br />
  30. 30. What Next?<br />What product(s) can you offer next?<br />
  31. 31. What Next?<br />Building your home page<br />
  32. 32. What Next?<br />Building your home page<br />That’s a sales letter?<br />
  33. 33. What Next?<br />Building your home page<br />That’s a sales letter?<br />The “toy” that will pay itself back 100x over<br />
  34. 34. Thank you!<br />See you in Austin!<br />http://unseminar8.com<br />

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