CCA DMBA Rotman Business Design Challenge Submission

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The uploaded slides were the presentation material for Rotman's second annual Business Design Challenge in cooperation with the Mayo Clinic.

CCA's team placed third amongst 19 international student teams and was comprised of 4 MBA in Design Strategy Students; Alvin Cheung, Anna Acquistapace, Eric Persha and Olivia Nava.

The team created Zoom, a health education and socialization platform for women aged 65–75 who live alone. Using educational modules to teach current tools such as Facebook, Skype, and Meetup Groups, the platform facilitates online and real-world interactions between these women and their network of family, friends, and care providers.

Zoom promotes better health outcomes within particular social groups by enabling them to share information and experiences about healthy aging, while ultimately paving the way for a future of online health solutions like telemedicine. Zoom provides aging women with the tools to achieve what they seek: a sense of belonging through improved connections with loved ones and the support to lead an autonomous life at home.

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CCA DMBA Rotman Business Design Challenge Submission

  1. 1. This concept was developed for the<br />Rotman Business Design<br />Challenge 2011 <br />Rotman School of Management, University of Toronto<br />Sponsored by the Center for Innovation at the Mayo Clinic <br />by Alvin Cheung, Anna Acquistapace, Eric Persha & Olivia Nava <br />MBA in Design Strategy at California College of Arts<br />* Speaker notes contain additional information<br />
  2. 2. ZOOM<br />It’s not about health.<br />It’s about being social.<br />
  3. 3. THE AGING POPULATION IS GROWING…<br />
  4. 4. 39 MIL<br />72 MIL<br />PEOPLE 65+ IN 2009 <br />PEOPLE 65+ BY 2030 <br />SOURCE: FEDERAL INTERAGENCY FORUM ON AGING<br />
  5. 5. THE HEALTHCARE SYSTEM IS NOT DESIGNED TO ACCOMMODATE THE AGING POPULATION<br />
  6. 6. 139%<br />29%<br />Estimated rise in income<br />65+<br />Estimated rise in health care costs<br />65+<br />SOURCE: URBAN INSTITUTE RETIREMENT POLICY PROGRAM<br />
  7. 7. HOW WILL HEALTHCARE SYSTEMS PROVIDE “QUALITY OF LIFE” FOR AGING POPULATIONS?<br />OUR FOCUS<br />
  8. 8. OUR POPULATION:<br />SINGLE/WIDOWED AGING WOMEN, LIVING ALONE<br />AGES 65-75<br />
  9. 9. 40%<br />61%<br />of AGING women live alone vs. just 19 % of men<br />Women account for 61% of all healthcare spending<br />SOURCE: US CENSUS BUREAU <br />
  10. 10. 1 FOCUS GROUP<br />2 EXPERT INTERVIEWS<br />2 INDUSTRY INTERVIEWS<br />11 POPULATION INTERVIEWS<br />
  11. 11. WHAT DOES HEALTH MEAN TO YOU?<br />SOCIAL <br />CONNECTIONS<br />STAY<br />INFORMED<br />STAY ACTIVE<br />HEALTH<br />TECHNOLOGY<br />Health is more than physical well-being, health comes from an active lifestyle and community.<br />
  12. 12. INSIGHT: STAY INFORMED<br />SOCIAL <br />CONNECTIONS<br />STAY<br />INFORMED<br />STAY ACTIVE<br />HEALTH<br />TECHNOLOGY<br />“I HAVE EMAIL AND I LIKE THAT BECAUSE IT KEEPS ME IN THE LOOP.” MAY, 66 YO <br />
  13. 13. INSIGHT: STAY ACTIVE<br />SOCIAL <br />CONNECTIONS<br />STAY<br />INFORMED<br />STAY ACTIVE<br />HEALTH<br />TECHNOLOGY<br />“I TREAT MY BODY LIKE IT IS A DOG. I WALK THE DOG, FEED THE DOG.” GRETTA, 75 YO <br />
  14. 14. INSIGHT: SOCIAL CONNECTIONS<br />SOCIAL <br />CONNECTIONS<br />STAY<br />INFORMED<br />STAY ACTIVE<br />HEALTH<br />TECHNOLOGY<br />“WE ARE SINGLE LADIES, WE NEED TO STICK TOGETHER AND CHECK IN ON EACHOTHER.” JULIE, 73 YO <br />
  15. 15. INSIGHT: TECHNOLOGY<br />SOCIAL <br />CONNECTIONS<br />STAY<br />INFORMED<br />STAY ACTIVE<br />HEALTH<br />TECHNOLOGY<br />“I’M NOT TECHY, BUT I DO WANT TO LEARN.” DEB, 65 YO<br />
  16. 16. AGING AT HOME<br />Autonomy<br />Belonging<br />CIRCLE OF FRIENDS<br />
  17. 17. SOCIAL NETWORKING IS ON THE RISE.<br />
  18. 18. MEDICINE IS USING TECHNOLOGY.<br />
  19. 19. TECHNOLOGY ON THE RISE +<br />MEDICINE USING TECHNOLOGY = <br />ENABLING AGING IN THE HOME VIA<br />TECHNOLOGY TOOLS AND SERVICES<br />
  20. 20. ZOOM<br />AN<br />EDUCATION + SOCIALIZATION PLATFORM FOR AGING WOMEN<br />
  21. 21. EDUCATE<br />SOCIALIZE<br />PROMOTE<br />
  22. 22. 1 Educate<br />Teach aging women how to use online tools <br />EDUCATE<br />SOCIALIZE<br />PROMOTE<br />
  23. 23. 2 Socialize<br />Connect aging women to communities both online and offline <br />EDUCATE<br />SOCIALIZE<br />PROMOTE<br />
  24. 24. 3 PROMOTE<br />Encourage healthy aging through behavior change<br />EDUCATE<br />SOCIALIZE<br />PROMOTE<br />
  25. 25. Virtuous Cycle<br />EDUCATE<br />SOCIALIZE<br />PROMOTE<br />
  26. 26. Result = AGING IN THE HOME<br />EDUCATE<br />SOCIALIZE<br />PROMOTE<br />
  27. 27. THE JOURNEY STARTS HERE.<br />
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  40. 40. ZOOMBUSINESS MODEL<br />
  41. 41. CHANNELS<br />VALUE<br />ENABLE<br />HEALTH VIA<br />SOCIALIZATION AND EDUCATION<br />IN-STORE<br />KIOSK<br />CLASSROOM<br />CLOUD TOOL<br />FACEBOOK<br />SKYPE<br />MEETUP<br />LOCAL LIBRARY<br />LOCAL SCHOOLS<br />LOCAL<br />PHARMACY<br />Key partners<br />Revenue streams<br />IN-SCREEN ADVERTISING<br />SPONSORED<br />KIOSKS<br />DOCTORS<br />FREEMIUM<br />FREE<br />IN-BROWSER ADVERTISING<br />SELECT FEATURES<br />PREMIUM<br />NO ADVERTISING<br />PREMIUM FEATURES<br />
  42. 42. ZOOMend<br />thank you<br />FOR MORE INFORMATION, PLEASE VISIT WWW.DMBA.US<br />

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