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The uploaded slides were the presentation material for Rotman's second annual Business Design Challenge in cooperation with the Mayo Clinic.
CCA's team placed third amongst 19 international student teams and was comprised of 4 MBA in Design Strategy Students; Alvin Cheung, Anna Acquistapace, Eric Persha and Olivia Nava.
The team created Zoom, a health education and socialization platform for women aged 65–75 who live alone. Using educational modules to teach current tools such as Facebook, Skype, and Meetup Groups, the platform facilitates online and real-world interactions between these women and their network of family, friends, and care providers.
Zoom promotes better health outcomes within particular social groups by enabling them to share information and experiences about healthy aging, while ultimately paving the way for a future of online health solutions like telemedicine. Zoom provides aging women with the tools to achieve what they seek: a sense of belonging through improved connections with loved ones and the support to lead an autonomous life at home.