KK Here You Go

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KK Here You Go

  1. 1. WFSB.COM AT A GLANCE • Voted “Best TV Web Site” by the CT Associated Press in 2006, 2007 and 2008! • 7 million page views per month* • 709,000 709 000 unique users per month* • 227,000 video clips played per month* • Promoted daily on Channel 3 through commercials, live news tie-in and promotion! tie- • Featuring breaking news stories, live Early Warning Weather, and Pinpoint Traffic cameras *WebTrends, Jun – Nov 09 WFSB.com average
  2. 2. WFSB.com’s users are… A65+ A55-64 4% A18-34 16% 25% A45-54 A35-44 27% 28% 57% Female 43% Male 61% HH Income in 86% Own A Home Excess of $75K+ Source: Scarborough for Hartford-New Haven. Aug. ‘08-Jul ‘09. Based on 209 Adults 18+ visiting WFSB.com in past week.
  3. 3. WFSB.com: Nov 2009 Page Views 6,599,398 Unique Visitors 588,977 Video Clips Played 170,728 Time Spent 6:35 (in minutes, per visit) Page Views per Visit 3.67 WebTrends, Nov 09
  4. 4. WFSB.com visits by day of week… N November 2009 b 313,070 255,722 255,444 237,014 213,507 138,176 113,203 y Monday y Tuesday y Wednesday y Thursday y Friday y Saturday y Sunday Nov 2009: 84% of WFSB.com visits are Mon-Fri! 1,526,136 visits 84% = 1,274,757 WebTrends, WFSB.com Nov 09
  5. 5. WFSB.com visits by time of day… October 2009 66% of WFSB.com visits are between 8a and 5p! Nov 2009: 1,526,136 visits 66% = 1,009,957 WebTrends, WFSB.com Nov 09
  6. 6. WFSB.com reaches more homes than every major Connecticut newspaper! 734,660 734,660 , WFSB.com Monthly Unique Visitors VS. The Average Weekday Circulation of the Top Newspapers 143,758 70,559 48,341 34,456 29,155 20,099 9,646 7,646 Source: Jan – Nov 09 WebTrends for WFSB.com. (Average delivery). Newspaper: Sept 30, 2009 Audit Bureau of Circulation. Unique Visitors - Number of individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.
  7. 7. WFSB.com reaches more people than the average of the top cable networks in Hartford – New Haven! WFSB.com monthly unique visitors 735 735 vs the reach of the top cable networks Based on Households 000’S Reach 205 wfsb.com cable avg Source: Jan – Nov 09 WebTrends for WFSB.com. Cable Networks Reach: Scarborough for Hartford-New Haven (Aug ‘08- July ‘09). Based on Households from 2,628 Adults 18+ . Unique Visitors - Number of individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.
  8. 8. WFSB.com reaches more people than all the top radio stations in Hartford - New Haven! 735 735 Based on Household 000’S Reach 000 S WFSB.com monthly unique visitors vs the top radio stations listening audience 148 130 122 114 114 113 111 105 102 91 83 67 Source: Jan – Nov 09 WebTrends for WFSB.com. Radio stations reach: Scarborough for Hartford-New Haven (Aug 08 – Jul 09). Based on Households from 2,628 Adults 18+. Unique Visitors - Number of individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.
  9. 9. Large Format Ads Leaderboard 728x90 Leaderboad Large Format Ad units provide strong branding, visibility and creative opportunities on each Content Channel’s main page and story pages throughout the Web site: 728x90 Top of page/above th f ld T f / b the fold .jpg, .gif, .swf Impression-based delivery schedules are g guaranteed on a monthly basis. y Reporting on impression delivery and Web site click-throughs is available. Supported Pages: pp g Home Section/Index Story/Detail y/ Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  10. 10. Large Format Ads Display Large Format Ad units provide strong branding, 300x250 Display visibility and creative opportunities on each Content Channel’s main page and story pages throughout the Web site: Section/Index S ti /I d Story/Detail St /D t il Pages Pages 300x250 Two Displays Two Displays Middle or right-hand Available Available column .jpg, .gif, .swf 300x250 Impression-based delivery Display schedules are guaranteed g Home Page g 300x250 on a monthly basis. Display One Display Reporting on impression Available delivery and Web site click-throughs is available. 300x250 300 250 Supported Pages: 300x250 Display Display Home Section/Index / Story/Detail Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  11. 11. Video Display Ads Video Display ads are standard IAB-sized display ads that allow a visitor to watch a short video clip within the IAB sized body of the ad. Video Display Ads run in all standard Display Ad positions. The Video Display Ad is made up of two parts: a teaser element and the video player element. The teaser is a standard display ad that encourages or "teases" viewers to watch the video by clicking on 300x250 a play button. If a visitor presses the play button, Display the teaser element dissolves and the video plays within the body of the ad. While the video is playing a small bar remains showing a link to the clients web site as well as a stop button If the stop button is pressed or if the button. video completes, the video portion dissolves back to the teaser element. Fits in the standard 300x250 Supported Pages: display ad position. 300x250 Home Display .swf Section/Index Video can play for up to :15-seconds. 15 d Story/Detail Click for example Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  12. 12. Expandable Ads Leaderboard L d b d 728x180 Expanded Leader Expandable Ads are Flash ads in standard IAB sizes that expand to double in size when a visitor mouses over them them. When a visitor rolls his or her mouse over an Expandable Ad, the ad expands, revealing additional panels below the original ad. When the visitor mouses off the ad or the panel, the panel collapses. 728x90 to 728x180 Top of page/above the fold .swf Expands down upon user initiation Supported Pages: Home Section/Index Story/Detail Ads supplied by client, to spec, require 1-business day lead-time. *Not available on video page. Ads being produced by IB require up to 7-business days lead-time.
  13. 13. Expandable Ads Display Di l Expandable Ads are Flash ads in standard IAB sizes that expand to double in size when a visitor mouses over them. When a visitor rolls his or her mouse over an Expandable Ad, the ad expands, revealing additional panels to the left of the original ad. When the visitor mouses off the ad or the panel, the panel collapses. 300x250 to 600x250 Bottom display position .swf Expands left upon user initiation Supported Pages: 600x250 Home Expanded Display Section/Index Story/Detail Ads supplied by client, to spec, require 1-business day lead-time. *Not available on video page Ads being produced by IB require up to 7-business days lead-time.
  14. 14. Half-Page Ad Large Format Ad units provide strong branding, visibility and creative opportunities on each Content Ch h C t t Channel’s main page and l’ i d story pages throughout the Web site: 300x600 300x600 Half Top display Page Ad .jpg, .gif, .swf Impression-based delivery schedules are guaranteed on a monthly basis. Reporting on impression delivery and Web site click-throughs is available. Supported Pages: Home Section/Index Story/Detail Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  15. 15. Weather-Triggered Ads Weather-Triggered Weather Triggered Ads are Standard IAB Ad Units that display different information depending on a specified set of weather conditions. The ads use a specific location and specific set of weather data (i.e. current temperature) to trigger a different set of creative for your campaign. The Following weather conditions can be used in a weather triggered ad campaign: weather-triggered Supported Pages: Current Temperature Current Sky Conditions 300x250, 728x90 Home g Forecasted High Section/Index .jpg, .gif, .swf j if f Forecasted Low Story/Detail Forecasted Sky Conditions Forecasted Percent of Precipitation Air Quality Index *If * f more than one Weather-Triggered client is ordered to run on the same h h d l d d h Ultraviolet Radiation (UV) Index page at the same time, their trigger parameters need to be identical. Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  16. 16. Section Sponsorship Section Sponsorships are two ad elements sold together that signify a client has sponsored an entire section. section The ads appear on section index and detail pages and the combination is called a Threaded Sponsorship. Section Page Sponsorship Ads appear in prominent locations. Section and Story Page Sponsorships can be placed in any editorial section of the site (e.g. News, Entertainment, Sports and Health, etc.). Two components: titlebar logo and brick ad. Sponsorship on section front …and in section stories. Sold as a weighted sponsorship with up to 4 sponsors per section. If a section has one sponsor, they will be 100x34 exclusive. If a section has multiple 250x120 sponsors, they will rotate. p , y Brick Index Page: 100x34 .png and 300x100 .jpg or .gif Detail page: 100x34 .png and 250x120 .jpg or .gif jpg g 100x34 100 34 Supported Pages: 300x100 Home Brick Section/Index / Detail Page Index I d page Story/Detail Click for example Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  17. 17. Content Integration Module (CIM) House & Home Example The Content Integration Module (CIM) integrates the client's content into the site using the standard look 240x180 and feel of editorial content. Flash Video 100x34 100 34 and 80x60 logos d 80 60 l 80x60 Top-right column .gif and .jpg Includes Titlebar, Titlebar logo, Blurb image Titlebar logo and Blurb text Supported Pages: Home Section/Index Story/Detail Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  18. 18. Site Sponsorship Logo The site sponsorship logo is a 100x34 logo placed above the fold on every single page of wfsb.com. 100x34 logo .png Top-right corner Above the fold on every page May also target specific p g y g p pages May rotate with up to 4 clients Supported Pages: Home Section/Index Story/Detail Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  19. 19. Homepage Titlebar Logo Title Bar Ads are small images, most often logos, integrated prominently into the site content that signify the client has sponsored a specific content area. The Homepage Titlebar Logo is a 100x34 logo placed on the coveted “News Across Connecticut” widget, above the fold on the wfsb.com homepage. 100x34 logo .png News Across Connecticut widget Above the fold on the homepage May rotate with up to 4 clients Supported Pages: Home Section/Index Story/Detail Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  20. 20. Titlebar Logo Title Bar Ads are small images, most often logos, integrated prominently into the site content that signify the client has sponsored a specific content area. A Titlebar Logo can be placed on any widget or titlebar of your choice all throughout wfsb.com. Associate yourself with the content of your choosing with a wfsb.com titlebar logo sponsorship. 100x34 logo .png Any widget/titlebar May rotate with up to 4 clients Supported Pages: Home Section/Index Story/Detail Excludes the “News Across Connecticut” l d h “ ” widget on the wfsb.com homepage Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  21. 21. Flash Video: Section Homepage Flash Video Ads are short videos placed in the top-right corner of section fronts that play automatically when a top right user visits a specific section. If a visitor comes back to that page a second time within 24 hours, the video will be cookied and they will see a graphic with a large play button that will let them view the video a second time. The videos are up to :15-seconds in length. 10-15 second Flash Video ad on the homepage of a specific section of the site. 240x180 Top-right column p g .swf Flash video campaigns on wfsb.com average*… 240x180 74,339 impressions/mo Flash Video 109 clicks/mo Supported Pages: Home Section/Index Story/Detail * Average of last 12 flash video campaigns on wfsb.com. Numbers include both flash video/autoplay and default/userplay. default/userplay Numbers are representative of campaigns which ran on multiple section fronts of wfsb.com, in rotation with other flash video sponsors. Campaigns can vary greatly depending on the sections included in the campaign and how many sponsors are in rotation. Flash video requires Flash video is available on every section front except the homepage. 4-business day lead-time. Served once per-viewer per-day in rotation with up to 3 other sponsors.
  22. 22. Video Pre-roll Pre-Roll Video Ads run before video in the site video player and other editorial content players. Pre-Roll Video Ads includes a synching leaderboard or display ad that runs once the actual video begins and remain on the page until a new video is selected. Video Sponsorships: 728x90 Leaderboard :10-:15 commercials (video or animation) run BEFORE video segments. Leaderboard or Video Display Ad with the Pre Roll Pre-Roll video player. 300x250 Display Pre-roll campaigns on wfsb.com average*… wfsb com average* 16,896 impressions/mo 207 clicks/mo * Average of last 22 pre-roll campaigns on wfsb.com. g p p g Numbers are representative of pre-roll video ONLY and do NOT include the impressions/clicks of the synching leaderboard. Pre-roll impressions may vary greatly depending on the number of sponsors in rotation at a given time. Over 283,000 Video Clips viewed per month Pre-roll requires 4-business day lead-time. Jan – Jun 09 monthly avg
  23. 23. Floating Rich Media Floating Rich Media Ads are ads that float over page content, cutting through standard Web ads and immediately content engaging the visitor. The ads begin moving over the main content of a site when the page first loads. The ads begin moving over the main content of a site when the page first loads. The ads then disappear after a maximum of 10-seconds. Up to 500x300 in size. .swf Can play/animate for up t :10-seconds. C l / i t f to 10 d Will be served once per unique, per day. Ad will be above the fold on every page 500x300 it’s viewed and cover all stories and Floating advertising. Rich Supported Pages: Media Floating Rich campaigns on Home wfsb.com a ag sb o average*… 54,071 impressions/mo Section/Index 431 clicks/mo Story/Detail * Average of last 6 floating rich campaigns on wfsb.com. g g p g Numbers are representative of campaigns which ran on multiple section fronts of wfsb.com, in rotation with other floating rich sponsors. Campaigns can vary greatly depending on the sections included in the campaign and how many sponsors are in rotation. Served once per-viewer per-day in Ads supplied by client, to spec, require 1-business day lead-time. rotation with up to 3 other sponsors. Ads being produced by IB require up to 7-business days lead-time.
  24. 24. Pushdown Pushdown Ads are large animated ads that grab 1000x300 Expanded visitors' attention by briefly pushing down the entire content of the site when a page is first loaded. When the ad contracts it leaves behind a small expandable t ll d bl teaser ad at th top of th d t the t f the page that allows a visitor to re-expand the ad. 1000x300 expanded, 1000x40 unexpanded 1000x40 Unexpanded Top of page, above the fold .swf Pushes the page down once per unique per day When requesting, please specify date and section Supported Pages: Home Section/Index Story/Detail Pushdown ads require 10-business day lead-time. *Available ONLY with pre-approval from station management.*
  25. 25. Titlebar Dropdown D d The Titlebar Dropdown covers a homepage titlebar to catch the viewer’s attention. Permanent “titlebar” logo position remains. Rich Media “rolls down” for 8- seconds, then rolls back up. Ad can be expanded again at any time with a click of the mouse. Titlebar logo is left behind. 100x34 logo (.png) and 320x130 dropdown element (.swf) 320x130 Drop Down Element p Supported Pages: Home Available on the homepage of wfsb.com. Section/Index Served once per viewer per day once-per-viewer-per-day Story/Detail in rotation with other sponsors. Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  26. 26. E-Newsletters E-Newsletter’s are unique in the fact that users can sign up to receive specific E-Mails, ranging from Daily Weather reports to g g y p Entertainment Headlines to updated News Headlines that are delivered five times daily. Client can receive placement in E- Newsletter’s through Rotating Skyscraper and Text e mails that are sent out daily e-mails daily. HTML E-Newsletter Skyscrapers appear in right-rail Text E-Newsletter Text ads appear under the top story and deadlines areas .jpg or .gif, static or animated jpg gif 160x600 Skyscraper 2.2 million emails sent per month Ads supplied by client, to spec, require 1-business day lead-time. Jan – Jun 09 monthly average Ads being produced by IB require up to 7-business days lead-time.
  27. 27. Contesting & Surveys: Data Capture Online contesting is an exciting way to engage viewers, feature products, and develop a valuable Opt-In Database p p p of customer information. Online contesting can also be used to develop market research information by adding questions or “qualifiers” to the contest entry Online Contests include: Feature in the contests section in Entertainment. Entertainment Inclusion in weekly “contests” e-mail newsletter. Advertising support. Administration of contest database – Client will receive a complete list of all opt-in users for use in follow-up marketing. Can include flash video on contest page. Contests require 10-business day lead-time.
  28. 28. Contesting & Surveys: Email Blast An email blast is an excellent way to create additional value for your contest or promotion and for your customers. After they have a chance to win, they may also receive an email message with your special offer or coupon. An A email blast is a customized email that can be il bl t i t i d il th t b sent out once the contest ends to everyone who has entered the contest. An email blast consists of a client's logos, images and/or text. It is designed to look similar to the contest or form g from which it originated. One e-mail message is sent to each e mail contest entrant at the conclusion of the promotion. Your offer, special or other marketing message is included. g Email blasts must be requested independently from contests – they are not automatically done. Email blasts require 10-business day lead-time.
  29. 29. Buffer Page: Sponsored Content Page A Buffer Page is a client-based content page. It incorporate clients, logos, images, text and links into the site using a variety of templates. Buffer Pages can also include additional functionality such as coupons, feedback forms and Flash video ads as requested. requested Information about the goods and services the client provides Latest L t t specials and offers, including i l d ff i l di printable coupons Location and contact information Direct links to specific sections of the p client website Additional links or content features promoting their campaign Available with or without Flash video Buffer pages require 10-business day lead-time.
  30. 30. Lead Generation Form The Lead Generation Form is an HTML form used to gather visitor information and provide it to the client via e-mail. Each form includes fields that the visitor must complete before submitting (all fields will be required fields). The information the visitor submits is then sent to designated e-mail address(es). e mail address(es) Form is added to full-page ads/buffer pages. Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  31. 31. Countdown Clocks Countdown clocks are graphics that show how many days, hours, minutes days hours or seconds is left until a specific date or event, such as a sale or event. Ads supplied by client, to spec, require 1-business day lead-time. Ads being produced by IB require up to 7-business days lead-time.
  32. 32. Sales Production Guidelines/Timelines / Production guidelines above are based upon receiving timely creative direction and approvals, delays with either will result in a delayed campaign launch. d l ith ith ill lt i d l d i l h For orders received after 1 PM CT, Timeline starts on the next business day. Any order that does not have creative direction, the timeline will be extended by the amount of y , y days it takes to gather creative direction.
  33. 33. Specifications Summary Unit Dimensions Size Format Home Section Story Notes x x x Expandable leaderboard also GIF, Animated GIF, available. See Product Catalog for IAB Unit Leaderboard 728x90 40k JPG, SWF details. *Expandable Leaderboard not available on homepage. Expandable and video display also GIF, GIF Animated GIF, GIF available. available See Product Catalog for IAB Unit Display 300x250 40k x x x JPG, SWF details. (All pages must denote top or bottom if necessary) 40k One ad per page, displays once per Expanded: 1000x300 user per day. When requesting, Pushdown SWF x x please specify Unexpanded: 1000x40 10k date and section. When the page loads, an animated 100x34 Logo Ad, 3K Transparent PNG-24image Flash ad drops down from the title Titlebar Drop- x bar for eight seconds before pulling Down Ad 320x130 Drop Down Element 20K SWF back up and leaving behind a 100x34 pixels logo ad in the title bar. Maximum size Floating Rich Media 40k Flash x Runs on section pages only. 500x300 Position may contain Standard GIF, Animated GIF, Half Page Ad 300x600 40K x x Display (300x250) or Half Page Ad JPG, SWF (300x600)
  34. 34. Specifications Summary Unit Dimensions Size Format Home Section Story Notes Titlebar logo to run on a Transparent PNG-24 image specified titlebar on a Titlebar Logo 100x34 3.5k x x x (generally logo) section, can be paired with a brick ad if desired. Available on main section Section Brick Ad 300x100 10k GIF, Animated GIF, JPG , , x x p g , pages, must be served with titlebar logo. Available on story pages, Story Brick Ad 250x120 10K GIF, Animated GIF, JPG x must be served with titlebar logo. Content Integration 100x34 Headline 3.5k PNG Runs on sections pages in x Module (CIM) 80x60 Blurb 5K GIF or JPG upper right hand corner corner. Video can be served on any section page and will always be in the upper Webvision 240x180 15-30 seconds of play time x right hand corner. Can be set to autoplay the first time or always user initiated. 640x60 Top, 640x90 Top- .gif or .jpg, animated or static Placement: weather map Sponsorship Wrapper 20K x x pages and editorial or 640x120 Bottom Bottom - .swf, .gif or .jpg, animated or static interactives This ad unit is available for IAB Unit Skyscraper 160x600 30k GIF, Animated GIF, JPG E-Newsletters ONLY
  35. 35. Click Tags Updated June 5 2009
  36. 36. Click Tags, con’t. Updated June 5 2009
  37. 37. Click Tags, con’t. Updated June 5 2009
  38. 38. Video Ad Units Ad Type Ad Format Dimensions Size Notes Placements Flash Video Ads SWF 160x120 30K No more than 4 client Section pages, (Web Vision) 180x135 ads per slot is top right corner 200x150 recommended. recommended (or left, left 240x180 15-30 seconds max depending on 320x240 template) 350x200 Video Display Ad Video Player: MOV, 300x250 Video Player: 350K Video Display Ad has Section or story AVI, WMV bitrate, 15 seconds max two parts; a graphical pages wherever teaser element and the an IAB Display Teaser element: Teaser element: varies video player element Ad is allowed GIF, JPG, PNG, depending on format Flash 16:9 or 4:3 aspect ratio Pre-Roll Video Companion Ad: p Companion Ad: p Companion Ad: 20K p Companion Ad: may p y Can be Ads: JPG, GIF, SWF, 728x90 Pre-Roll Video: be animated associated with (IAB Leaderboard HTML Pre-Roll Video: Approximately 5 MB Pre-Roll Video: 15 any video Ad displayed Pre-Roll Video: At 640x480 seconds long content or be before & after least 640x480 and Plays before video targeted to a Video Player) minimum of 2 content on the site's specific Mbps data rate of p main video player, also p y , category ( g g y (e.g. WMV or FLV with story page video /news) or story. player and other custom players Updated June 5 2009
  39. 39. Video Ad Units, con’t. Pre-Roll Video Notes: Tracking If client wishes to track preroll and companion third party, clients will need to send a single 3rd party jscript tracking tag (one tag used to track both, since they are delivered at the same time). Pre-Roll Video Notes: Third Party Tracking Companion Ads can be Third Party Served. Pre Roll Pre-Roll Videos cannot be third party served served. To track Pre-Roll Ads third party, please provide a 1x1 tracking pixel. Pre-Roll Pre Roll Video Notes: Other Info Internet Broadcasting serves the actual video. Client should provide a .mov (or other format per list below) of the Pre-Roll video that we will re-format to work with our systems. Companion Ads and Pre-Roll Ads are served as one unit (tethered) at Internet Broadcasting. For Firefox users, we are not able to serve Companion Ads and Pre-Roll Ads as one unit (tethered), because Firefox does not support Active X. Some Pre-Roll formats are not clickable. Videos are clickable when user has Windows Media Player Version 9 or higher, is using Internet Explorer, and the user has Active X installed. Click-throughs in other browsers or lower versions of the windows player generally do not work. Companion Ads and Flash Ads are clickable. Updated June 5 2009
  40. 40. Video Ad Units, con’t. Encoding Specifications For Video Ads If Internet Broadcasting is to handle encoding and compression, or the site only wants to send a single file for Internet Broadcasting to convert into Web Vision clips and Pre-Roll Video Ads or Video Display Ads, the video must be provided in one of the following formats: QuickTime MOV AVI WMV Beta VHS DVC or DVD MOV, AVI, WMV, Beta, VHS, DVD. Alternatively, the site or a third party may provide broadcast-ready WMV and Flash FLV files (see Pre-roll Video & Video Display Ad Encoding Specs for Web-Ready Content). Encoding and compression requirements ( g p q (where required) are listed below. q ) AVI & Quicktime files must be encoded to these minimum standards: Video Type Video Compression Data Rate Size Audio Format Target Bit Rate Frame Type Rate AVI HuffYUV, Indeo 5.x, 2000 Kbps or 640x480 or above 44.1 kHz mp3 160 Kbps or higher 29.97 fps DivX or XviDcodecs higher (including HD formats) QuickTime H.264 (Not H.263 or ( 2000 Kbps or p 640x480 or above 44.1 kHz AAC 128 Kbps p 29.97 fps p H.261) higher (including HD formats) WMV WMV 9 2000 Kbps or 640x480 or above 44.1 kHz WMA 9 160 Kbps or higher 29 higher (including HD formats) Updated June 5 2009
  41. 41. Video Ad Units, con’t. Pre-roll Video & Video Display Ad Encoding Specs for Web-Ready Content If the site or a third party is encoding/compressing web-ready content for Pre-Roll Video or Video Display Ads, the final file must be prepared to detailed specifications in both of the following formats: Windows Media Video Flash Video (FLV) Windows Media files must be encoded using the following settings: 4:3 Aspect 16:9 Aspect File name: file.200k.wmv file.300k.wmv (no spaces or special characters in the filename) (no spaces or special characters in the filename) Video Settings Video Codec: Windows Media Video 9 Windows Media Video 9 Video size: 480x360 640x360 Frame rate: 29.97 fps 29.97 fps Key frame: 4 sec 4 sec Video bitrate: 243 Kbps 243 Kbps Buffer size: 5 sec 5 sec Video smoothness: 80 80 Audio Settings Codec: Windows Media Audio 9 Windows Media Audio 9 Data Rate: 48 Kbps 48 Kbps Sample Rate: p 44 kHz 44 kHz Channels: mono (A/V) CBR mono (A/V) CBR Updated June 5 2009
  42. 42. Video Ad Units, con’t. Flash files must be encoded using the following settings: 4:3 Aspect 16:9 Aspect File name: name file.300k.flv file 300k fl file.300k.flv file 300k fl (no spaces or special characters in the filename) (no spaces or special characters in the filename) Video Settings Codec: On2 VP6 CBR On2 VP6 CBR Data Rate: 400 Kbps 400 Kbps Frame Size: 480x360 640x360 Frame Rate: 1:1 (this translates to 29.97 fps in most cases.) 1:1 (this translates to 29.97 fps in most cases.) Audio Settings Codec: C d Fraunhofer MP3 F h f Fraunhofer MP3 F h f Data Rate: 48 Kbps 48 Kbps Sample Size: 16 16 Sample Rate: 44 kHz 44 kHz Channels: Mono Mono *If you have a video that is 4:3 but is letterboxed, please crop off the letterbox and convert it to 16:9. After you convert the 4:3 file to 16:9, use the widescreen Pre-Roll settings as shown above. , g Updated June 5 2009
  43. 43. Video Ad Units, con’t. Flash Video Player (Web Vision) Encoding Specs for Web-Ready Content The 180x135 and 240x180 sizes are supported as a Video Add-On. 160x120 180x135 200x150 240x180 320x240 350x200 Video Settings Codec: On2 VP6 On2 VP6 On2 VP6 On2 VP6 On2 VP6 On2 VP6 Method: 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR 2-pass VBR Data Rate: 150 1 0 150 1 0 200 250 2 0 300 350 3 0 Width: 160 180 200 240 320 350 Height: 120 135 150 180 240 200 Frame Rate: 1:1 1:1 1:1 1:1 1:1 1:1 Audio Settings Codec: MP3 MP3 MP3 MP3 MP3 MP3 Data Rate: 32 Kbps 32 Kbps 48 Kbps 48 Kbps 48 Kbps 48 Kbps Sample Size: 16 16 16 16 16 16 Sample Rate: 22050 Hz 22050 Hz 44100 Hz 44100 Hz 44100 Hz 44100 Hz Channels: Mono Mono Mono Mono Mono Mono *Please make sure that the SWF files are no longer than 2 minutes in total run time. Updated June 5 2009
  44. 44. Getting your video to Internet Broadcasting You can either mail IB a physical media or you can upload video files to the FTP server. Mail your Beta VHS DVC PRO 25 or DVC PRO 50 tapes, or DVDs directly to Internet Broadcasting (see below) All tapes should Beta, VHS, DVC-PRO DVC-PRO tapes below). be clearly marked with the station, advertiser, ISCI code and length of spot. Stations should indicate if the tape needs to be returned once Internet Broadcasting has completed production. Mail tapes CDs or DVDs to: tapes, Katie Erickson Internet Broadcasting 355 Randolph Ave. St. P l St Paul, MN 55102 Upload Video files directly to Internet Broadcasting's FTP site: ftp://docshare.ibsys.com/ p y g p y Username:ibsys-adpn.ftp Password: p4rtn3r Folder: WFSB Once uploaded please notify your Internet Broadcasting sales support contact uploaded, contact. Updated June 5 2009
  45. 45. • Note: Anything requested that varies from these y g q mocks must receive corporate approval with written documentation (e-mail) of approval.

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