WHITEPAPER           ———————Reviewing Apple’s AppStore Downloads,   Rankings and Uploads for iPhone               master-s...
Contents1 Purpose                                                                                                    22 Ab...
1     PurposeDownloads of apps and their ranking in the app stores are kept as a secret. Soa review of those circumstances...
All other lists are derived from the top charts by Apple employees [2] oralgorithms from the app store where the download ...
be applied (+/-1,5% for further information see the references) to the German,Chinese and Austrian store - they seem to ha...
define a value for a campaign of an app. Every category discussion explains thedownload volume for the 2 main app types:   ...
6.3   Category: GamesTable 3: top-paid apps with their download volume   for the specific rank in themarkets in the specific...
6.5   Category: EntertainmentTable 7: top-paid apps with their download volume   for the specific rank in themarkets in the...
6.7   Category: BooksTable 11: top-paid apps with their download volume for the specific rank in themarkets in the specific ...
6.9    Category: UtilitiesTable 15: top-paid apps with their download volume for the specific rank in themarkets in the spe...
6.11    Category: MusicTable 19: top-paid apps with their download volume for the specific rank in themarkets in the specifi...
6.13    Category: SportsTable 23: top-paid apps with their download volume for the specific rank in themarkets in the speci...
6.15    Category: NewsTable 27: top-paid apps with their download volume for the specific rank in themarkets in the specific...
6.17    Category: PhotographyTable 31: top-paid apps with their download volume for the specific rank in themarkets in the ...
6.19    Category: MedicalTable 35: top-paid apps with their download volume for the specific rank in themarkets in the spec...
6.21    Category: Food and DrinkTable 39: top-paid apps with their download volume for the specific rank in themarkets in t...
6.23    Category: WeatherTable 43: top-paid apps with their download volume for the specific rank in themarkets in the spec...
and upload it to the app store. But now maybe you have to wait up to 2 weeks orwhat ever. There is a way of forcing such a...
References [1] http://www.forbes.com/sites/ericsavitz/2012/08/30/     china-now-the-worlds-largest-smartphone-market/, Aug...
Upcoming SlideShare
Loading in …5
×

Reviewing Apple’s AppStore Downloads, Rankings and Uploads for iPhone

195 views

Published on

Downloads of apps and their ranking in the app stores are kept as a secret. So a review of those circumstances is needed. We, from master-studios.net, are now going to focus on those download numbers (overall and all app store cate- gories) with an analytically background. This document focuses on the Apple AppStore for iPhones of the US, China, Germany, Austria and Switzerland. The information in this document is based on research on it on the AppStore, scientific information, many articles from magazines and the net and personal experience. The underlying values have been extrapolated from known values based on a statistical model. This model is influenced by market growth, known download numbers, market share of the different categories in the app store, the size of different markets of the countries and so on. A document for app store information on the iPad and on the Google Play App Store will follow.

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
195
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Reviewing Apple’s AppStore Downloads, Rankings and Uploads for iPhone

  1. 1. WHITEPAPER ———————Reviewing Apple’s AppStore Downloads, Rankings and Uploads for iPhone master-studios.netApp & Software Development, Consulting and Research Authors: Erhard Dinhobl and Matthias Reisinger Feb. 2013
  2. 2. Contents1 Purpose 22 About master-studios.net 23 Soft facts about the AppStore 24 Categories and app distribution 35 Important facts on Apple’s AppStore algorithm 46 Ranking and downloads for the markets 4 6.1 Interpretation of Data . . . . . . . . . . . . . . . . . . . . . . . . 5 6.2 Category: Overall . . . . . . . . . . . . . . . . . . . . . . . . . . 5 6.3 Category: Games . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 6.4 Category: Education . . . . . . . . . . . . . . . . . . . . . . . . . 6 6.5 Category: Entertainment . . . . . . . . . . . . . . . . . . . . . . 7 6.6 Category: Lifestyle . . . . . . . . . . . . . . . . . . . . . . . . . . 7 6.7 Category: Books . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 6.8 Category: Business . . . . . . . . . . . . . . . . . . . . . . . . . . 8 6.9 Category: Utilities . . . . . . . . . . . . . . . . . . . . . . . . . . 9 6.10 Category: Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 6.11 Category: Music . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 6.12 Category: Reference . . . . . . . . . . . . . . . . . . . . . . . . . 10 6.13 Category: Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 6.14 Category: Productivity . . . . . . . . . . . . . . . . . . . . . . . 11 6.15 Category: News . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 6.16 Category: Healthcare and Fitness . . . . . . . . . . . . . . . . . . 12 6.17 Category: Photography . . . . . . . . . . . . . . . . . . . . . . . 13 6.18 Category: Finance . . . . . . . . . . . . . . . . . . . . . . . . . . 13 6.19 Category: Medical . . . . . . . . . . . . . . . . . . . . . . . . . . 14 6.20 Category: Social Networking . . . . . . . . . . . . . . . . . . . . 14 6.21 Category: Food and Drink . . . . . . . . . . . . . . . . . . . . . . 15 6.22 Category: Navigation . . . . . . . . . . . . . . . . . . . . . . . . 15 6.23 Category: Weather . . . . . . . . . . . . . . . . . . . . . . . . . . 16 6.24 Category: Catalogs . . . . . . . . . . . . . . . . . . . . . . . . . . 167 Bringing the app faster to the market 16 1
  3. 3. 1 PurposeDownloads of apps and their ranking in the app stores are kept as a secret. Soa review of those circumstances is needed. We, from master-studios.net, arenow going to focus on those download numbers (overall and all app store cate-gories) with an analytically background. This document focuses on the AppleAppStore for iPhones of the US, China, Germany, Austria and Switzerland.The information in this document is based on research on it on the AppStore,scientific information, many articles from magazines and the net and personalexperience. The underlying values have been extrapolated from known valuesbased on a statistical model. This model is influenced by market growth, knowndownload numbers, market share of the different categories in the app store, thesize of different markets of the countries and so on. A document for app storeinformation on the iPad and on the Google Play App Store will follow. Forfurther information and critics please contact us via office@master-studios.net.2 About master-studios.netmaster-studios.net is an app & software development, consulting and researchcompany based in Austria, Vienna. We have successfully developed apps &software projects for austrian companies. For information please contact us at:office@master-studios.net or visit our website at master-studios.net. You canalso like us on facebook or follow us on twitter.3 Soft facts about the AppStoreEverything in the current chapter focuses on the Apple AppStore for iPhone.When looking at the rank of an app in the app store, the following criterias areimportant: • underlying country of the app store account which is logged in • the device (iPhone / iPad / iPod) • the apps which are installed on the device (NOT the app store account) from where the app store is opened • the category which is currently being viewed by the user In the app store there are many lists which are being displayed to the userbut the important ones are only in the ”Top-Charts” tab: 2
  4. 4. All other lists are derived from the top charts by Apple employees [2] oralgorithms from the app store where the download counts are being considered. Due to the amount of countries where app store’s are available we havechosen 5 markets we are focusing on. Those are the 2 biggest markets (basedon the chart from [1] - pay attention on the third placed country and its CAGRfrom this article) and German market which includes 3 countries. The completelist: • China (biggest market) • US (2nd) • Germany • Austria • Switzerland4 Categories and app distributionThe following table shows all 23 categories (English and German titles). Italso shows the number of apps in each category of the US app store and theircount and percentage. The numbers are taken from the US store but can also 3
  5. 5. be applied (+/-1,5% for further information see the references) to the German,Chinese and Austrian store - they seem to have the same distribution. For com-parison see [3] for US, [4] and [11] for Germany and [5] for China (sorted bypercentage descending): Spiele Games 133,623 (16.80%) Bildung Education 84,874 (10.67%) Unterhaltung Entertainment 72,526 (9.12%) Lifestyle Lifestyle 64,491 (8.11%) B¨cher u Books 54,755 (6.88%) Wirtschaft Business 50,382 (6.33%) Dienstprogramme Utilities 48,068 (6.04%) Reisen Travel 40,585 (5.10%) Musik Music 29,771 (3.74%) Referenz Reference 25,267 (3.18%) Sport Sports 23,165 (2.91%) Produktivit¨t a Productivity 22,587 (2.84%) Nachrichten News 21,696 (2.73%) Gesundheit und Fitness Healthcare and Fitness 21,005 (2.64%) Foto und Video Photography 20,243 (2.54%) Finanzen Finance 18,456 (2.32%) Medizin Medical 16,975 (2.13%) Soziale Netze Social Networking 15,958 (2.01%) Essen und Trinken Food and Drink 12,383 (1.56%) Navigation Navigation 11,985 (1.51%) Wetter Weather 3,406 (0.43%) Kataloge Catalogs 3,359 (0.42%) Zeitungskiosk Newsstand -5 Important facts on Apple’s AppStore algo- rithmWhen uploading an app to the app store it is best to put the app in the categorywhere it fits best [6]. It does not help the app if it is put into a category onlybecause of there are more views or what ever. Important for the ranking is:downloads, ratings and time the app is in the app store. Also important are theapp keywords and the names (also on Google Play Store) [6]. When users searchfor an app title, the app is being listed, when they are searching for a keywordit is also being listed. It is also important to know that mix of keywords andtitles in the search text is currently allowed. There was some time when appledisabled this search possibilities but it is available again [10].6 Ranking and downloads for the marketsDue to the fact, that the market grows, there is no long living promise to holdthe following numbers. But we can orientate on available numbers and maybeprepare a statistical model. In the following the ranks of each category aretaken and a download volume is given. Based on this numbers a marketeer can 4
  6. 6. define a value for a campaign of an app. Every category discussion explains thedownload volume for the 2 main app types: • top-paid • top-free • (top-grossing) ...and the 5 main markets which are mentioned above. The given downloadvolume number is given as per-day. It should be mentioned that the category”top-grossing” is not discussed in this work. The reason for that is very simple:the ranking is not dependent on downloads but on selling products via the app.So download numbers are not necessary for this kind of apps.6.1 Interpretation of DataThe given download numbers in the tables below are values without warranty.Further the number of downloads have a big variation. We have observed avariation of up to 50% of the calculated download value. This variation is lowon the first rank but increases the lower the rank. So if the download number forexample indicates 100 downloads per day for a specific rank, the real downloadsmay vary from 50 to 150. The given numbers offer a ”good choice”.6.2 Category: OverallTable 1: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 53187 87412 7351 758 718 Rank 2 27646 45436 3821 394 373 Rank 3 18854 30986 2606 269 255 Rank 4 14370 23617 1986 205 194 Rank 5 11641 19131 1609 166 157Table 2: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1436053 2360122 198488 20464 19392 Rank 2 1051252 1727711 145301 14981 14196 Rank 3 875923 1439561 121068 12482 11828 Rank 4 769562 1264758 106367 10966 10392 Rank 5 696040 1143926 96205 9919 9399 5
  7. 7. 6.3 Category: GamesTable 3: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 8934 14684 2245 231 219 Rank 2 4658 7655 1170 121 114 Rank 3 3182 5229 800 82 78 Rank 4 2428 3991 610 63 60 Rank 5 1969 3236 495 51 48Table 4: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 241257 396501 33346 3438 3258 Rank 2 176611 290256 24411 2517 2385 Rank 3 147155 241847 20339 2097 1987 Rank 4 129287 212480 17870 1842 1746 Rank 5 116935 192180 16162 1666 15796.4 Category: EducationTable 5: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 5675 9327 784 81 77 Rank 2 2950 4848 408 42 40 Rank 3 2012 3306 278 29 27 Rank 4 1533 2520 212 22 21 Rank 5 1242 2041 172 18 17Table 6: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 153227 251825 21179 2184 2069 Rank 2 112169 184347 15504 1598 1515 Rank 3 93461 153601 12918 1332 1262 Rank 4 82112 134950 11349 1170 1109 Rank 5 74267 122057 10265 1058 1003 6
  8. 8. 6.5 Category: EntertainmentTable 7: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 4851 7972 670 69 66 Rank 2 2521 4144 348 36 34 Rank 3 1719 2826 238 25 23 Rank 4 1311 2154 181 19 18 Rank 5 1062 1745 147 15 14Table 8: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 130968 215243 18102 1866 1769 Rank 2 95874 157567 13251 1366 1295 Rank 3 79884 131288 11041 1138 1079 Rank 4 70184 115346 9701 1000 948 Rank 5 63479 104326 8774 905 8576.6 Category: LifestyleTable 9: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 4313 7089 596 61 58 Rank 2 2242 3685 310 32 30 Rank 3 1529 2513 211 22 21 Rank 4 1165 1915 161 17 16 Rank 5 944 1552 130 13 13Table 10: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 116464 191406 16097 1660 1573 Rank 2 85257 140117 11784 1215 1151 Rank 3 71037 116748 9819 1012 959 Rank 4 62411 102572 8626 889 843 Rank 5 56449 92772 7802 804 762 7
  9. 9. 6.7 Category: BooksTable 11: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 3659 6014 506 52 49 Rank 2 1902 3126 263 27 26 Rank 3 1297 2132 179 18 18 Rank 4 989 1625 137 14 13 Rank 5 801 1316 111 11 11Table 12: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 98800 162376 13656 1408 1334 Rank 2 72326 118867 9997 1031 977 Rank 3 60264 99042 8329 859 814 Rank 4 52946 87015 7318 754 715 Rank 5 47888 78702 6619 682 6476.8 Category: BusinessTable 13: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 3367 5533 465 48 45 Rank 2 1750 2876 242 25 24 Rank 3 1193 1961 165 17 16 Rank 4 910 1495 126 13 12 Rank 5 737 1211 102 11 10Table 14: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 90902 149396 12564 1295 1228 Rank 2 66544 109364 9198 948 899 Rank 3 55446 91124 7664 790 749 Rank 4 48713 80059 6733 694 658 Rank 5 44059 72411 6090 628 595 8
  10. 10. 6.9 Category: UtilitiesTable 15: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 3213 5280 444 46 43 Rank 2 1670 2744 231 24 23 Rank 3 1139 1872 157 16 15 Rank 4 868 1426 120 12 12 Rank 5 703 1156 97 10 9Table 16: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 86738 142551 11989 1236 1171 Rank 2 63496 104354 8776 905 857 Rank 3 52906 86949 7312 754 714 Rank 4 46482 76391 6425 662 628 Rank 5 42041 69093 5811 599 5686.10 Category: TravelTable 17: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 2713 4458 375 39 37 Rank 2 1410 2317 195 20 19 Rank 3 962 1580 133 14 13 Rank 4 733 1204 101 10 10 Rank 5 594 976 82 8 8Table 18: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 73239 120366 10123 1044 989 Rank 2 53614 88113 7410 764 724 Rank 3 44672 73418 6174 637 603 Rank 4 39248 64503 5425 559 530 Rank 5 35498 58340 4906 506 479 9
  11. 11. 6.11 Category: MusicTable 19: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1989 3269 275 28 27 Rank 2 1034 1699 143 15 14 Rank 3 705 1159 97 10 10 Rank 4 537 883 74 8 7 Rank 5 435 716 60 6 6Table 20: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 53708 88269 7423 765 725 Rank 2 39317 64616 5434 560 531 Rank 3 32760 53840 4528 467 442 Rank 4 28782 47302 3978 410 389 Rank 5 26032 42783 3598 371 3526.12 Category: ReferenceTable 21: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1691 2780 234 24 23 Rank 2 879 1445 122 13 12 Rank 3 600 985 83 9 8 Rank 4 457 751 63 7 6 Rank 5 370 608 51 5 5Table 22: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 45667 75052 6312 651 617 Rank 2 33430 54941 4621 476 451 Rank 3 27854 45778 3850 397 376 Rank 4 24472 40219 3382 349 330 Rank 5 22134 36377 3059 315 299 10
  12. 12. 6.13 Category: SportsTable 23: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1548 2544 214 22 21 Rank 2 805 1322 111 11 11 Rank 3 549 902 76 8 7 Rank 4 418 687 58 6 6 Rank 5 339 557 47 5 5Table 24: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 41789 68680 5776 596 564 Rank 2 30591 50276 4228 436 413 Rank 3 25489 41891 3523 363 344 Rank 4 22394 36804 3095 319 302 Rank 5 20255 33288 2800 289 2746.14 Category: ProductivityTable 25: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1511 2483 209 22 20 Rank 2 785 1290 109 11 11 Rank 3 535 880 74 8 7 Rank 4 408 671 56 6 6 Rank 5 331 543 46 5 4Table 26: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 40784 67028 5637 581 551 Rank 2 29856 49067 4127 425 403 Rank 3 24876 40884 3438 354 336 Rank 4 21856 35919 3021 311 295 Rank 5 19768 32488 2732 282 267 11
  13. 13. 6.15 Category: NewsTable 27: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1452 2386 201 21 20 Rank 2 755 1240 104 11 10 Rank 3 515 846 71 7 7 Rank 4 392 645 54 6 5 Rank 5 318 522 44 5 4Table 28: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 39204 64431 5419 559 529 Rank 2 28699 47167 3967 409 388 Rank 3 23913 39300 3305 341 323 Rank 4 21009 34528 2904 299 284 Rank 5 19002 31229 2626 271 2576.16 Category: Healthcare and FitnessTable 29: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1404 2308 194 20 19 Rank 2 730 1200 101 10 10 Rank 3 498 818 69 7 7 Rank 4 379 623 52 5 5 Rank 5 307 505 42 4 4Table 30: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 37912 62307 5240 540 512 Rank 2 27753 45612 3836 395 375 Rank 3 23124 38004 3196 330 312 Rank 4 20316 33390 2808 290 274 Rank 5 18375 30200 2540 262 248 12
  14. 14. 6.17 Category: PhotographyTable 31: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1351 2220 187 19 18 Rank 2 702 1154 97 10 9 Rank 3 479 787 66 7 6 Rank 4 365 600 50 5 5 Rank 5 296 486 41 4 4Table 32: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 36476 59947 5042 520 493 Rank 2 26702 43884 3691 381 361 Rank 3 22248 36565 3075 317 300 Rank 4 19547 32125 2702 279 264 Rank 5 17679 29056 2444 252 2396.18 Category: FinanceTable 33: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1234 2028 171 18 17 Rank 2 641 1054 89 9 9 Rank 3 437 719 60 6 6 Rank 4 333 548 46 5 5 Rank 5 270 444 37 4 4Table 34: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 33316 54755 4605 475 450 Rank 2 24389 40083 3371 348 329 Rank 3 20321 33398 2809 290 274 Rank 4 17854 29342 2468 254 241 Rank 5 16148 26539 2232 230 218 13
  15. 15. 6.19 Category: MedicalTable 35: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1133 1862 157 16 15 Rank 2 589 968 81 8 8 Rank 3 402 660 56 6 5 Rank 4 306 503 42 4 4 Rank 5 248 407 34 4 3Table 36: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 30588 50271 4228 436 413 Rank 2 22392 36800 3095 319 302 Rank 3 18657 30663 2579 266 252 Rank 4 16392 26939 2266 234 221 Rank 5 14826 24366 2049 211 2006.20 Category: Social NetworkingTable 37: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 1069 1757 148 15 14 Rank 2 556 913 77 8 8 Rank 3 379 623 52 5 5 Rank 4 289 475 40 4 4 Rank 5 234 385 32 3 3Table 38: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 28865 47439 3990 411 390 Rank 2 21130 34727 2921 301 285 Rank 3 17606 28935 2433 251 238 Rank 4 15468 25422 2138 220 209 Rank 5 13990 22993 1934 199 189 14
  16. 16. 6.21 Category: Food and DrinkTable 39: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 830 1364 115 12 11 Rank 2 431 709 60 6 6 Rank 3 294 483 41 4 4 Rank 4 224 368 31 3 3 Rank 5 182 298 25 3 2Table 40: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 22402 36818 3096 319 303 Rank 2 16400 26952 2267 234 221 Rank 3 13664 22457 1889 195 185 Rank 4 12005 19730 1659 171 162 Rank 5 10858 17845 1501 155 1476.22 Category: NavigationTable 41: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 803 1320 111 11 11 Rank 2 417 686 58 6 6 Rank 3 285 468 39 4 4 Rank 4 217 357 30 3 3 Rank 5 176 289 24 3 2Table 42: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 21684 35638 2997 309 293 Rank 2 15874 26088 2194 226 214 Rank 3 13226 21737 1828 188 179 Rank 4 11620 19098 1606 166 157 Rank 5 10510 17273 1453 150 142 15
  17. 17. 6.23 Category: WeatherTable 43: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 229 376 32 3 3 Rank 2 119 195 16 2 2 Rank 3 81 133 11 1 1 Rank 4 62 102 9 1 1 Rank 5 50 82 7 1 1Table 44: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 6175 10149 853 88 83 Rank 2 4520 7429 625 64 61 Rank 3 3766 6190 521 54 51 Rank 4 3309 5438 457 47 45 Rank 5 2993 4919 414 43 406.24 Category: CatalogsTable 45: top-paid apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 223 367 31 3 3 Rank 2 116 191 16 2 2 Rank 3 79 130 11 1 1 Rank 4 60 99 8 1 1 Rank 5 49 80 7 1 1Table 46: top-free apps with their download volume for the specific rank in themarkets in the specific category US China Germany Austria Switzerland Rank 1 6031 9913 834 86 81 Rank 2 4415 7256 610 63 60 Rank 3 3679 6046 508 52 50 Rank 4 3232 5312 447 46 44 Rank 5 2923 4804 404 42 397 Bringing the app faster to the marketImagine your app is online and you are starting a marketing campaign. Suddenlyyou registere a bug in your app and really want to fix it. You prepare the app 16
  18. 18. and upload it to the app store. But now maybe you have to wait up to 2 weeks orwhat ever. There is a way of forcing such an upload. It is called an ”ExpeditedReview”. Just visit [9] and submit the form to Apple. For more experience read[2] 17
  19. 19. References [1] http://www.forbes.com/sites/ericsavitz/2012/08/30/ china-now-the-worlds-largest-smartphone-market/, Aug 2012 [2] http://blog.anylistapp.com/2012/08/app-store/, Aug 2012 [3] http://148apps.biz/app-store-metrics/?mpage=catcount, Feb 2013 [4] http://de.statista.com/statistik/daten/studie/166976/ umfrage/beliebteste-kategorien-im-app-store/, Jan 2013 [5] http://sellapptochina.com/december-report-of-2012-on-the-new-released-apps-in-china-a Oct 2012 [6] http://www.betsmartmedia.com/how-we-got-into-the-app-store-top-list, Feb 2012 [7] http://www.iphonehacks.com/2012/07/app-store-search-algorithm-changes-again. html, Jul 2012 [8] http://www.entrelife.com/2012/06/apple-changed-search-algorithm-for-app. html, Jun 2012 [9] https://developer.apple.com/appstore/contact/appreviewteam/ index.html[10] http://creativealgorithms.com/blog/content/ appstore-search-ranking-algorithms, Jun 2012[11] http://www.statista.com/statistics/166976/ popular-categories-in-the-app-store/, Jan 2013 18

×