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Los últimos números relevantes. La industria vale más de 43MM USD

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  1. 1. INTERNET STATE OF ART #eShowMEX @erfonseca #eShowMEX  @eshowmx    
  2. 2. #eShowMEX  @eshowmx    @ErFonseca   MÉXICO 121,005,815 Population! 2015! #eShowMEX  @eshowmx    @ErFonseca  
  3. 3. #eShowMEX  @eshowmx    @ErFonseca   60,108,655 34,980,000 Internet users.!prettyPhoto/84/ :: Proyección Cofetel marzo 2014 Cell Phones. Competitive Intelligence Unit. Ernesto Piedras Study on Mexican Telecom /!prettyPhoto/46/ Smartphones. Source: IDC.COM / Dec 2013 / google mobile planet report 24M 107,119,286
  4. 4. #eShowMEX  @eshowmx    @ErFonseca   55,861,731 6,100,000 24,188,196 Tablets. Source: IDC.COM / Dec 2014 Facebook users. social bakers: /december-2014-social-marketing-report-mexico / reach Internet Web bank accounts. Source
  5. 5. #eShowMEX  @eshowmx    @ErFonseca   LATAM  BIG  PICTURE  
  6. 6. #eShowMEX  @eshowmx    @ErFonseca   INSIGHTS:     ü  Annual    IT  Investment    in  Mexico  2015:    $4,931.8  USD   MM   ü  Users  and  behaviors  are  changing   ü  E-­‐commerce  Boom.  Are  we  really  ready?   ü  Explain  the  big  Picture  to  your  clients.   ü  If  content  is  the  King;  Context  is  the  Queen.  
  7. 7. #eShowMEX  @eshowmx    @ErFonseca   Fuentes:     •  Info  México:  Amipci,  Banxico,  Secretaria  de  Economía,COFETEL,  INEG.  IIFT   •  Info  Latam:  Comscore,  OCDE,  E-­‐MARKETER   •  Info  internautas  en  el  mundo:  internetstatsoftheworld     •  Indice  adopción  tecnológica  &  e-­‐  Readiness:  OCDE   •  Info  sistemas  de  pago  de  valor  en  México:   •  Compras  en  internet  estimado  en  miles  por  eInstituto  (Instituto  Latinoamericano  de  Comercio  Electrónico)    
  8. 8. THANK YOU! @erfonseca This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.