Competitive Analysis

437 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
437
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Competitive Analysis

  1. 1. Competitor Backlink Analysis
  2. 2. 1. Analysis by Back Link TypesCompiling competitor backlink profiles - opensiteexproler.com - ahrefs.com
  3. 3. 1. Analysis by Back Link TypesSort data in Excel - Separate sheets for all competitors - Using autofilter to see % of types to determine types of backlinks // directories, blogs, profiles - Determine quality of links, especially editorial links - Compare numbers to top competitors
  4. 4. 2. Anchor Text AnalysisAnalyzing anchor text distribution Branded anchor - The brand name is the anchor text, e.g. "Fischer Plumbing" Exact Match - The anchor text exactly matches a keyword, e.g. ”seattle plumber" Phrase – anchor text containing part of the keyword Random - The anchor text does not contain the brand or any keywords (or partial keywords), e.g."this website"
  5. 5. 2. Anchor Text Analysisbranded/non branded Example of websites are all large national and international brands/ecommerce sites that are well linked to.
  6. 6. 2. Anchor Text AnalysisDownloading Anchor Text Data from OSE
  7. 7. 2. Anchor Text AnalysisDumping data into Anchor Text Distribution document http://j.mp/anchortextdistribution
  8. 8. 2. Anchor Text Analysisbranded/non branded- foxph.com - 20% branded- mrrooter.com - 20% branded- fischerplumbing – 3% branded
  9. 9. 3. Social Presence- Heavier emphasis on social signals- Fresh and interesting content- On-page factors
  10. 10. 4. Internal Linking Structure
  11. 11. 5. Final ThougthsFurther ways to analyze:- Content Analysis- On-page Audit- Pivot tables for checking out anchor texts: http://j.mp/O1zP25

×