Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brand Festival Introductory Presentation


Published on

A brief introduction of Brand Festival, Central Europe\'s Strategic Summit

  • Be the first to comment

  • Be the first to like this

Brand Festival Introductory Presentation

  1. 1.
  2. 2.
  3. 3.
  4. 4. BrandFestival®<br />2001-2009<br />
  5. 5. BrandFestival® – Positioning<br />Lectures<br />Case <br />studies<br />Workshops<br />3.<br />During the event we are mostly concerned with corporations’strategic and communications challenges <br />1.<br />Brand Festival® is Central Europe’s most remarkable strategicconference and professional summit<br />4.<br />These discussions are supportedby leaders of corporations with outstanding performance, Nobel Prize-winningeconomists, prime ministers and the most influencial thinkers in the world<br />2<br />Each year we welcome400 significant leaders and top-level communications managers from Europe and all overthe world<br />
  6. 6. BrandFestival® – In numbers<br />16520Press Releases<br />4724 Participants<br />2321RegisteredCMOs, CFOs<br />740Registered CEOs<br />410Lectures<br />367Brands<br />9BrandFestivals<br />5Ernst & Young Entrepreneur Of The Year Winners<br />2Nobel Prize Winners<br />2 Prime Ministers<br />
  7. 7. BrandFestival® – Previous years’ guests<br />
  8. 8. BrandFestival®- PreviousYears‘<br />KeynoteSpeakers<br />Mihály<br />Csíkszentmihályi <br />Architect of the notion of Flow,<br />former head of the department<br />of psychology at the University<br />of Chicago<br />Alexander Brody<br />Marketing and Advertising<br />professional<br />Anders Jensen<br />CEO of Pannon GSM (Telenor Group),<br />one of Hungary's leading mobile operator<br />Edmund S. Phelps<br />Economics<br />Nobel Prize-winner<br />(2006)<br />Mike Ashton<br />Senior Vice President<br />of the Marketing department<br />of Hilton Hotels<br />Roberto Boscolo<br />Owner and Vice President<br />of Boscolo Hotels<br />Inge Juliusson <br />Marketing Director<br />of Ikea CEE<br />JohannesNewrlka<br />Chairman of Art Directors Club Europe <br />Gordon Bajnai<br />Prime Minister of Hungary<br />Robert J. Aumann <br />Economics Nobel Prize winner for his work on conflict and cooperation through game-theory analysis, 2005<br />Josh Orton<br />Deputy Director of the<br />New Media Division, Obama for America Campaign, 2008<br />Matt Rosenberg <br />Executive Vice President, Client Engagement<br />at Big Spaceship<br />
  9. 9. BrandFestival®- PreviousYears‘<br />KeynoteSpeakers<br />
  10. 10. BrandFestival®- PreviousYears‘<br />KeynoteSpeakers<br />
  11. 11. BrandFestival® – 2010<br />The Jubilee 10th event<br />in cooperation<br />with The Economist<br />
  12. 12. BrandFestival®- vision<br />
  13. 13. BrandFestival®- objectives<br />
  14. 14. BrandFestival®- Topics ‘2011<br />1) Through the line strategies<br /> 2) Digital branding<br /> 3) Brandedentertainment<br /> 4) Social trends<br />5) New media – apps, richmedia<br /> 6) Crowdsourcing<br /> 7) New TV Formats<br />