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Brand Festival Introductory Presentation

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A brief introduction of Brand Festival, Central Europe\'s Strategic Summit

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Brand Festival Introductory Presentation

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  4. 4. BrandFestival®<br />2001-2009<br />
  5. 5. BrandFestival® – Positioning<br />Lectures<br />Case <br />studies<br />Workshops<br />3.<br />During the event we are mostly concerned with corporations’strategic and communications challenges <br />1.<br />Brand Festival® is Central Europe’s most remarkable strategicconference and professional summit<br />4.<br />These discussions are supportedby leaders of corporations with outstanding performance, Nobel Prize-winningeconomists, prime ministers and the most influencial thinkers in the world<br />2<br />Each year we welcome400 significant leaders and top-level communications managers from Europe and all overthe world<br />
  6. 6. BrandFestival® – In numbers<br />16520Press Releases<br />4724 Participants<br />2321RegisteredCMOs, CFOs<br />740Registered CEOs<br />410Lectures<br />367Brands<br />9BrandFestivals<br />5Ernst & Young Entrepreneur Of The Year Winners<br />2Nobel Prize Winners<br />2 Prime Ministers<br />
  7. 7. BrandFestival® – Previous years’ guests<br />
  8. 8. BrandFestival®- PreviousYears‘<br />KeynoteSpeakers<br />Mihály<br />Csíkszentmihályi <br />Architect of the notion of Flow,<br />former head of the department<br />of psychology at the University<br />of Chicago<br />Alexander Brody<br />Marketing and Advertising<br />professional<br />Anders Jensen<br />CEO of Pannon GSM (Telenor Group),<br />one of Hungary's leading mobile operator<br />Edmund S. Phelps<br />Economics<br />Nobel Prize-winner<br />(2006)<br />Mike Ashton<br />Senior Vice President<br />of the Marketing department<br />of Hilton Hotels<br />Roberto Boscolo<br />Owner and Vice President<br />of Boscolo Hotels<br />Inge Juliusson <br />Marketing Director<br />of Ikea CEE<br />JohannesNewrlka<br />Chairman of Art Directors Club Europe <br />Gordon Bajnai<br />Prime Minister of Hungary<br />Robert J. Aumann <br />Economics Nobel Prize winner for his work on conflict and cooperation through game-theory analysis, 2005<br />Josh Orton<br />Deputy Director of the<br />New Media Division, Obama for America Campaign, 2008<br />Matt Rosenberg <br />Executive Vice President, Client Engagement<br />at Big Spaceship<br />
  9. 9. BrandFestival®- PreviousYears‘<br />KeynoteSpeakers<br />
  10. 10. BrandFestival®- PreviousYears‘<br />KeynoteSpeakers<br />
  11. 11. BrandFestival® – 2010<br />The Jubilee 10th event<br />in cooperation<br />with The Economist<br />
  12. 12. BrandFestival®- vision<br />
  13. 13. BrandFestival®- objectives<br />
  14. 14. BrandFestival®- Topics ‘2011<br />1) Through the line strategies<br /> 2) Digital branding<br /> 3) Brandedentertainment<br /> 4) Social trends<br />5) New media – apps, richmedia<br /> 6) Crowdsourcing<br /> 7) New TV Formats<br />

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