Hotel Online Distribution 2014
The Ultimate Guide
2013 witnessed the dominance of

OTAs, Social media and the assurgent Meta-search.
Will 2014 will be a similar mixed bag?
...
Here is what we think you should consider before you overhaul your hotel’s

Online Distribution Strategy
Confidential & Pr...
7%
bookings generated
from mobile and tablet devices

MOBILE
The Action Is Here
Confidential & Proprietary

20%
hike expec...
Mobile enabled websites and
applications to gain popularity among
hoteliers.

Invest in a mobile app or site

Quick Tip
Co...
12% rise in OTA bookings in
North America Q3 2013

13% bookings generated
OTA – Ever Emergent

Confidential & Proprietary
...
OTAs

Include
in your distribution mix
to keep the balance

Quick Tip
Confidential & Proprietary
13% Increase in traffic to meta search sites in 2013
60% Travelers who frequent comparison shop
Meta Search- ‘Hybrid’ Digi...
Google Hotel Finder, TripConnect and Trivago
are becoming driving force in online hotel
distribution

Meta search

Utilize...
21%
travelers used Facebook to search
for hotel information at least once

SOCIAL MEDIA

14%

It’s here to stay!

used Fac...
Design a social media campaign to promote
special packages, festivals and loyalty benefits.

Social Channels

Use
like
Fac...
81%
Travelers find
user reviews
important

60%
Travelers
frequent
comparison
shop

Travel Reviews- Electronic Word of Mout...
Monitor reviews across travel sites like
TripAdvisor, Yelp, Booking.com, Expedia
Invest in an online reputation software f...
Thank

You

US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A

UK Sales Office...
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Hotel online distribution 2014: Ultimate Guide

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As technology advances and the world of social media expands, more and more travelers are turning towards smart phones and tablets to book hotel rooms. eRevMax, the leader in hotel online distribution and channel management solution provides the ultimate guide to the hoteliers with upcoming trends.

Published in: Travel

Hotel online distribution 2014: Ultimate Guide

  1. 1. Hotel Online Distribution 2014 The Ultimate Guide
  2. 2. 2013 witnessed the dominance of OTAs, Social media and the assurgent Meta-search. Will 2014 will be a similar mixed bag? Confidential & Proprietary
  3. 3. Here is what we think you should consider before you overhaul your hotel’s Online Distribution Strategy Confidential & Proprietary
  4. 4. 7% bookings generated from mobile and tablet devices MOBILE The Action Is Here Confidential & Proprietary 20% hike expected in mobile bookings
  5. 5. Mobile enabled websites and applications to gain popularity among hoteliers. Invest in a mobile app or site Quick Tip Confidential & Proprietary
  6. 6. 12% rise in OTA bookings in North America Q3 2013 13% bookings generated OTA – Ever Emergent Confidential & Proprietary by OTAs
  7. 7. OTAs Include in your distribution mix to keep the balance Quick Tip Confidential & Proprietary
  8. 8. 13% Increase in traffic to meta search sites in 2013 60% Travelers who frequent comparison shop Meta Search- ‘Hybrid’ Digital Marketing Confidential & Proprietary
  9. 9. Google Hotel Finder, TripConnect and Trivago are becoming driving force in online hotel distribution Meta search Utilize marketing to shift share from the OTAs to the direct bookings Quick Tip Confidential & Proprietary
  10. 10. 21% travelers used Facebook to search for hotel information at least once SOCIAL MEDIA 14% It’s here to stay! used Facebook to book a hotel room Confidential & Proprietary
  11. 11. Design a social media campaign to promote special packages, festivals and loyalty benefits. Social Channels Use like Facebook, Twitter to highlight key messages important to your hotel. Quick Tip Confidential & Proprietary Engage with guests to create social ambassadors.
  12. 12. 81% Travelers find user reviews important 60% Travelers frequent comparison shop Travel Reviews- Electronic Word of Mouth Confidential & Proprietary
  13. 13. Monitor reviews across travel sites like TripAdvisor, Yelp, Booking.com, Expedia Invest in an online reputation software for easy monitoring and directly responding to your guests. Quick Tip Confidential & Proprietary
  14. 14. Thank You US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com Visit us at www.erevmax.com Confidential & Proprietary 14

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