Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

RBC Mobile applications july 2013


Published on

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

RBC Mobile applications july 2013

  1. 1. RBC in mobile space
  2. 2. The mobile space of RBC today is: Over 1,300,000 app installations 19 apps for iOS and Android smartphones, tablets Up-to-date news 24/7 in any location Over 80, 000 new installations per month Real time and recorded programs of Russia’s first business television channel RBC TV * Source: RBC in mobile space RBC is the leader of Russian business information space Top Russian and worldwide news, finance, sports, automobile news, and technologies
  3. 3. RBC applications iOS Android RBC NEWS NEW S T S T RBC CBR exchange rates S S RBC Stocks S T RBC Currency Converter S S RBC Currency exchange offices S S RBC Loans S RBC Sport S S RBC Weather S S S S * S – smartphone, T – tablet
  4. 4. * Source: Our audience The audience of our apps is comprised of active affluent people who prefer to be the first to catch breaking news and keep abreast with the course of events
  5. 5. * Source: Audience activity The number of active users of RBC apps has been on the rise ever since its launch. It currently exceeds 300,000 users per month. Over 1.3 m app installations Over 80,000 new Installations every month
  6. 6. Our ratings RBC News app consistently ranks among the top 5 most downloaded free apps in the News category * AppStore, June 2013 Top free iPhone news apps 1. Novosti@Mail.Ru 2. 3. RBC News 4. 5. RIA Novosti 7. Vesti – news, photos… 15. Forbes Russia 24. Kommersant
  7. 7. RBC among competitors CPM of RBC apps is in the optimal price range compared to competitors
  8. 8. Advertising opportunities
  9. 9. Fullscreen + RUB 1,000 per 1,000 impressions - 60,000 impressions per 24 hours Advertising opportunities for iPhone/iPad/Android *only on smartphones 25% of the impressions is a fullscreen banner, which is displayed within 5 seconds when the app is opened and downloaded. + 75% of the impressions are a bottom pop-up banner, which is displayed within 7 seconds in the newswire and a news item *
  10. 10. Banner in the newswire and news item* RUB 800 per 1,000 impressions- 250,000 impressions per 24 hours Advertising opportunities for iPhone/Android smartphones Bottom pop-up banner RUB 800 per 1,000 impressions- 250,000 impressions per 24 hours * Only in RBC News app
  11. 11. Advertising opportunities for iPhone/iPad/Android Go to website Call Send an e-mail Show on the map
  13. 13. Unconventional advertising opportunities Page curl Price - RUB 300,000 CPM 500
  14. 14. Unconventional advertising opportunities Branded bookmark Video Web Fullscreen Price - RUB 300,000 CPM 500
  15. 15. They trust us
  16. 16. Contacts 78 Profsoyuznaya St., Moscow Tel: (495) 363-11-11