What has happened since ERE‐6 months ago!?
Always trying new tools. Trial and error. Check and adjust.
Grew our twi9er following from 1500 to 7000.
Recruiters and BU leaders (CIO) leveraging our social media channels.
ConHnuing to meet customers/candidates where they are: Facebook. Twi9er. I‐phone. Linkedin.
Moving away from adverHsing just our Career Center and promote our social media channels.
Video. Lots of video!
ROI! Increased hires through social media eﬀorts.
Bloopers along the way while in our fast car….
Add You tube channels show were you can not auto populate
Know how your
Employment Branding 2.0
2‐way real‐Hme interacHve
conversaHons to create connecHons &
relaHonships and begin building a sustainable talent advantage.
No diﬀerent than our consumer web 2.0 strategy:
Chris Bruzzo, VP of Starbucks Digital Strategy, view on social media: “This was
not built as a markeHng channel, but as a consumer
Employment Branding 3.0‐‐Crowdsourcing
We are leveraging the power of our partners and
customers to share our Working at Starbucks story and
geang the word out to the world.
Social Media IntegraOon
• Landing pages
• I‐phone app
The power of Facebook
More than 500 million acHve users
On average people spend 55 minutes a day on Facebook.
People spend over 700 billion minutes per month on Facebook
50% of acHve users log on to Facebook in any given day
We think. Why not go where they are?
Meet them online. Their living room. I‐phone. Train. Bus. Wherever it is. Find them,
don’t make them ﬁnd you!
There are more than 150 million acHve users currently accessing Facebook through their
People that use Facebook on their mobile devices are twice as acHve on Facebook than
Build apps that they can download to their personal Facebook page to learn about jobs
Facebook ad buy example
Variety of posiHons
Beneﬁts open enrollment
Here’s what we use to conduct an ad buy:
Link to Taleo req (auto‐populated w/source)
Starbucks Job Widget for
The Widget is an applicaOon that lives on Facebook and can be “shared” amongst friends to search:
retail hourly posiHons . . .
. . . retail management posiHons . . .
. . . and all other career
@StarbucksJobs – Twi/er.com/starbucksjobs
5 strategic pillars:
1. Retail management
2. Retail hourly
3. SSC posiHons
4. Global reach
announces jobs and
new web 2.0 tools
There are over 300 applicaOons
in Taleo right now, from our
Tweets using Jobvite.
In total, we have sent out 4,500
Jobvites of which 957
The main point is to have Jobvite
pages between Social Web
(i.e. Twi5er) and ATS (i.e.
Taleo); to provide a be9er
prospect experience … which,
in turn, leads to higher
We’ve had 588 Jobvites
shared via Twi9er
And 309 Jobvites shared via
Key: CommunicaOon launch plans
It’s easy to implement without celebraHng in this fast social media world.
Steps we take at Starbucks:
Check and Adjust.
An employer branding challenge
External research with our customers proved that the percepHon of Starbucks in the
marketplace is a great place to work for part and full Hme retail jobs.
What was missing is that we have great jobs available in Sea9le at our Starbucks
“Why I work at Starbucks…”
Watch what it’s like to work
in IT at Starbucks…
Starbucks channel with Starbucks Jobs playlist
Q & A
Moving away from promoOng our Career
Learn more about us.
Talk to us.
Hear from us.
Then apply if you’re sOll interested.
Apply, Share or Join Talent Community
When a job seeker
ﬁnds one of our
pages from our
homepage or on
Google or other
search engines they
can apply, share the
job or join our talent
All Talent Community Members are stored in a Dashboard including
Applies Started and Visitors. Those that start the apply process are
dropped into Kronos to complete the apply process.
Lessons learned & words of advice
The power of social media can be overwhelming if you’re not prepared.
Check and adjust.
Don’t give up.
It is NOT a fad!