Twitter to Recruit and Hire

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Presentation from the Social Recruiting Summit 2009 Fall, presented by Jessica Lee.

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Twitter to Recruit and Hire

  1. 1. to recruit + hire  @jessica_lee  @APCOjobs  jessica_lee SodexoCareers Jessica Lee @sodexocareers Noone Kerry
  2. 2. Jessica Lee ‐ @jessica_lee, @APCOjobs  senior employment manager ‐ APCO Worldwide  editor ‐ Fis8ul of Talent  Kerry Noone ‐ @SodexoCareers  Marke>ng Communica>ons Manager ‐ Sodexo  USA  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  3. 3. three ways to use twiDer for  hiring: 1) employment branding.   2) candidate engagement/  rela>onship building.  3) find +  source candidates.  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  4. 4. “The qualiDes that make TwiHer  seem inane and half‐baked are  what makes it so powerful”   – Jonathan ZiHrain, Harvard law  professor and Internet expert   jessica_lee SodexoCareers Jessica Lee Kerry Noone
  5. 5. employment  branding’s  ul>mate goal?  being a great  place to work.  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  6. 6. candidate  engagement/  rela>onship  building –  addressing the  resume black  hole…  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  7. 7. "I'm used to automaDc responses.   Just to have someone who replies  and is generally interested in  helping is huge.”   – Sodexo Candidate   jessica_lee SodexoCareers Jessica Lee Kerry Noone
  8. 8. wordymusic: @SodexoCareers lol hi there. Are  you a bot?  SodexoCareers: @wordymusic ‐ no I'm a real  person!  wordymusic: @SodexoCareers Oh, cool. Hi  real person! What’s up?  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  9. 9. jessica_lee SodexoCareers Jessica Lee Kerry Noone
  10. 10. post job openings  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  11. 11. retweets = viral pos>ngs  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  12. 12. within a two  hour period of  this tweet, 300  clicks, 35  resumes, 5 email  inquiries  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  13. 13. # #wha>do  #jobseeker  #jobangels  #_________  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  14. 14. You are here. jessica_lee SodexoCareers Jessica Lee Kerry Noone
  15. 15. How do you  measure success?  jessica_lee SodexoCareers Jessica Lee Kerry Noone
  16. 16. "oh this is going to be addicDve"   – Dom Sagolla, TwiHer co‐creator   jessica_lee SodexoCareers Jessica Lee Kerry Noone
  17. 17. Connect with us online!    @jessica_lee or @APCOjobs   @SodexoCareers   jessica_lee SodexoCareers Jessica Lee Kerry Noone
  18. 18. find tweeters  based on their  tweets, bio  content or loca>on  jessica_lee jessica_lee SodexoCareers Jessica Lee Jessica Lee Kerry Noone
  19. 19. jessica_lee jessica_lee SodexoCareers Jessica Lee Jessica Lee Kerry Noone
  20. 20. “I'm so 3008. You’re so 2000 and late.”  jessica_lee SodexoCareers SodexoCareers Jessica Noone Kerry Lee Kerry Noone
  21. 21. jessica_lee jessica_lee SodexoCareers Jessica Lee Jessica Lee Kerry Noone
  22. 22. boolean, FTW  or  not  and  jessica_lee jessica_lee SodexoCareers Jessica Lee Jessica Lee Kerry Noone
  23. 23. popularity  is nice…  but try to  make the  right kind  of friends.  jessica_lee jessica_lee SodexoCareers Jessica Lee Jessica Lee Kerry Noone
  24. 24. jessica_lee jessica_lee SodexoCareers Jessica Lee Jessica Lee Kerry Noone
  25. 25. “Facebook is to 2007 as TwiHer  is to 2009. It’s the most open  communicaDon plaaorm out  there“  – Roger Kondrat, social media consultant   jessica_lee SodexoCareers SodexoCareers Jessica Noone Kerry Lee Kerry Noone
  26. 26. “TwiHer lets me hear from a lot  of people in a very short period  of Dme.”  – Robert Scoble, blogger   jessica_lee SodexoCareers SodexoCareers Jessica Noone Kerry Lee Kerry Noone
  27. 27. but why twiDer?  because it’s cheap  and easy. it’s the  great equalizer.  jessica_lee SodexoCareers Jessica Lee Kerry Noone

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