EducationalConferenceSeries
Top 10 Most Effective
No/Low Cost Online Recruitment Tools & Techniques
Shally Steckerl
Arbita...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
A Partial View of the Sourcing Univ...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
 Job Titles like
 “SAP Consultant...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
More ways to use intitle: and inurl...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
Search for Filetypes
• Most Search ...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
Major Networks
9/10/2009
6
MySpace
...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
2 Branding on LinkedIn
Get noticed ...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
3 Facebook
• Over 250 MM users, abo...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
4 Twitter
• 30 million on Twitter s...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
5 Your Own Talent Community
• Creat...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
6 Discussion Groups
• Online discus...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
Blogs are Social Networks
• Blogger...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
MySpace
• 300 MM users, all social,...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
7 Social Networking Hacks
• From an...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
8 Social Metasearch
• Wink.com
– Se...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
9 Initiating Contact
• Gen X and Ge...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
Outreach
• Always put yourself in t...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
Initial Contact Email
Hi Sam,
I wor...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
10 Push to Multiple Channels
• Publ...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
11 Automation via RSS and Alerts
Fr...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
BONUS: Social Media Marketing Tips
...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
What’s in the Future? Integration!
...
EducationalConferenceSeries:Sourcer’sTop10
Copyright 2009 Arbita. All rights reserved.
Contact Us
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Top 10 Fastest Ways to Create, Maximize, and Leverage Online Talent Pipelines for Free

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Presentation from the ERE Expo Fall 2009, presented by Shally Steckerl.

Published in: Business, Technology

Top 10 Fastest Ways to Create, Maximize, and Leverage Online Talent Pipelines for Free

  1. 1. EducationalConferenceSeries Top 10 Most Effective No/Low Cost Online Recruitment Tools & Techniques Shally Steckerl Arbita Consulting & Education Services http://aces.arbita.net
  2. 2. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. A Partial View of the Sourcing Universe • Blogs • Facebook, MySpace & Twitter • LiveJournal & Live Spaces • Xanga and Imeem Social Networks like… • Ning & Plaxo • LinkedIn • Xing, eCademy & Viadeo • Affinity Circles & Select Minds Professional Networks like… • Arbita • eQuest & First Advantage • JobTarget, Job VIPeR, SmartPost Job Distribution like… 10-Sep-09 2 • Dayak & Bounty Jobs • TalentHire • HotGigs & WorkGiant Recruiting Exchanges Like… • Broadlook • infoGIST, TalentHook, eGrabber • AIRS SourcePoint Data Capture/Process Like… • Zoominfo • JigSaw, Hoovers & Spoke • And 100’s more… Leads Databases Like…
  3. 3. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved.  Job Titles like  “SAP Consultant”  “Account Executive”  “Senior * Manager”  (“Software Engineer” OR Programmer)  Company Names like  (“Hewlett Packard” OR HP OR @hp.com)  (IBM OR @ibm.com OR @us.ibm.com)  Skills, Licenses, Degrees or Certifications like  (“, RN” OR “, CNA” OR “, LPN”)  (“, CPA” OR “, CFA”)  (BSCS OR MSCS) or also try “, MBA”  (“, CCIE” OR “, CCNA”)  Locations like  (Atlanta OR Marietta OR Alpharetta) ,.GA  (770 OR 678 OR 404) ,.GA  Sydney 61 Australia 1 Best Strings Include… Regardless of how or where you source, these tips will get you higher- quality candidate search results: 10-Sep-09 3
  4. 4. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. More ways to use intitle: and inurl: • Find people talking about themselves – (intitle:resume OR inurl:resume) – Instead of resume, try words like CV, profile, bio – Also try “about me” or use “(me OR my)” • Find people being talked about – (intitle:staff OR inurl:staff) – Instead of staff, try words like people, alumni, roster, list, directory, members, attendees, board, speakers, panel, agenda, officers, and many others – Also try “about us,” “our team” and “(he OR she)” 10-Sep-09 4
  5. 5. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. Search for Filetypes • Most Search Engines can find documents written in: MS Word (doc), Adobe (pdf), Rich Text (rtf), Plain text (txt), PowerPoint (ppt), Excel (xls), and others • Use filetype: command to find only that kind of document) • If they are talking about themselves they may publish resumes, white papers, etc. Find documents in in Adobe and MS Word: – (filetype:doc OR filetype:pdf) • If they are being talked about they may be mentioned in spreadsheets or powerpoint presentations: – (filetype:xls OR filetype:ppt) • Examples: • (filetype:doc | filetype:xls | filetype:ppt | filetype:txt | filetype:rtf | filetype:pdf) engineer (*@dell.com | *@hp.com) • filetype:xls (Alumni OR Attendee) *@ibm.com 10-Sep-09 5
  6. 6. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. Major Networks 9/10/2009 6 MySpace 300MM+ members, skews younger Monthly usage: 4.97 billion min.* Mostly social Not many useful Apps Easy search, hard to connect Fewer employers No groups Moderate participation Facebook 250MM+ members, skews older Monthly usage: 13.87 billion min.* Social & professional Many useful business Apps Difficult to find new contacts Few jobseeker ads Join unlimited groups High participation LinkedIn 50MM+ people, skews older Monthly usage: 202 million min.* Mostly professional 2 awesome jobseeker Apps Easy to find and connect Many jobseeker ads Join only 50 groups Low participation Twitter 30MM+ members Monthly usage: 299 million min Social & professional Many apps Easy to search Many job postings No official groups High participation, shallow conversations Ning 30MM+ members Monthly usage: Mostly professional 90 apps Difficult to search Many jobseeker ads 1.3MM Groups Must be group member in order to participate • In comparison, there are 4 billion mobile users worldwide • In the US, there are 116 MM people reading blogs and 23 MM writing them • There are 8 million people each on Xing and Viadeo (European focus) more Facebook stats`
  7. 7. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 2 Branding on LinkedIn Get noticed among 50 million profiles: • Have a 100% complete profile - fill summary and specialties with words/phrases describing your expertise • Get a vanity URL (ideally your name): make sure your profile is “public” i.e. linkedin.com/in/shally • Your past work history should go back 10 years. Concisely explain what you did at each company. • Write/get recommendations, ask/answer questions • Use all three website links (your jobs RSS, team blog, etc.) • Remember, its not who you know it’s who knows YOU
  8. 8. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 3 Facebook • Over 250 MM users, about 50% “out of college” • 25-35 yr olds are fastest growing audience • Searching is very limited. – Regular search: www.facebook.com/srch.php lets you find classmates by any university name or coworkers by any company name (goes beyond your joined networks) – The profile search has the most field criteria choices (interests, location, etc.), but only searches within your networks – Advanced Search is a free third-party Facebook app that lets you search with multiple fields beyond your networks (also see this how-to) – Friend finder lets you upload an address book or IM list file, or search by a name or email across all of Facebook • Search for former employee and alumni groups – www.facebook.com/s.php?&ref=search – Or site:www.facebook.com pitney.bowes • Create a company Facebook page • Contextual advertising – very highly targeted ads! – Social Ads seen by users who visit your Facebook page or website site – Contextual impression or per-click ads targeted in various ways – Metrics are included 9/10/2009 8
  9. 9. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 4 Twitter • 30 million on Twitter social networking and micro-blogging • Most Tweets are public, don’t need an account to find them • Click Find People type a skill term or job title • Use Twitter's Advanced Search to target your criteria • Find relevant people on Twitter Tracking • Geographic search: sql near:Boston within:25mi • Find people talking about a conference or other event • Google for posts site:twitter.com cpa (audit OR auditor) • Bios site:twitter.com "bio * motorola" (Chicago OR Illinois) • Search Yahoo with linkdomain: – linkdomain:twitter.com site:linkedin.com (inurl:in OR inurl:pub) auditor – linkdomain:twitter.com site:myspace.com nursing california
  10. 10. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 5 Your Own Talent Community • Create skills-based sites, LinkedIn Groups, Facebook Pages or Ning Groups geared to your most challenging candidate skillsets • Does not detract from nor replace your current career site • Evangelists (internal or external) are vital; give them what they need to turbocharge word-of-mouth. • Listen to your community, and occasionally ask questions. They'll tell you what they want and what you need to improve. • Tie-in existing social networks, content, and relevant sites with user- generated content (join conversations). Hint: import RSS feeds! • People gravitate towards subject matter and useful information more so than employment brand so focus on the needs of the community • Host a live or virtual event where some of your company’s notable industry experts present on a topic of interest to the community 9/10/2009 10
  11. 11. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 6 Discussion Groups • Online discussion groups are also networks • Lurk and “listen” until you can participate • Groups.google.com – Find a group by topic using group:CCNA – Find company employees who post using author:@us.ibm.com • Groups.yahoo.com – Find groups by topic – Join and then view the database, members list and other files • Find other online groups and mailing by googling for: – +to: +from: +date: +subject: 10-Sep-09 11
  12. 12. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. Blogs are Social Networks • Bloggers comment on what they and others are doing, often naming those people while discussing professional tools, products, trends, organizations, etc. • From Google.com search for (inurl:~blog OR intitle:~blog) • From live.com search for hasfeed:topic • From any search engine use the site: command • Look at the blogroll to see their “friends” • If there’s no “about me” then look up domain registration 10-Sep-09 12
  13. 13. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. MySpace • 300 MM users, all social, not much business, yet useful • Search MySpace with the site: command – site:www.myspace.com ("occupation * CPA“ OR "major * accounting") • Limit geography with intitle: for city or state – For example add intitle:virginia or intitle:atlanta to the site: search • Filter for specific universities – For example: "university of houston" • Diversity inclusion search: – site:www.myspace.com "ethnicity * asian" (try latino or black) • Contact by sending a message via MySpace, or sometimes they link to their twitter, IM, or some other contact method 10-Sep-09 13
  14. 14. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 7 Social Networking Hacks • From any search engine use site: to quickly scan the public content of that network • site:www.linkedin.com intitle:linkedin COMPANY/TITLE -intitle:answers -intitle:updated - intitle:blog -intitle:directory -intitle:jobs -intitle:profile • Also works with most other social networks like site:myspace.com, site:twitter.com, site:xing.com, site:facebook.com, site:blogger.com – Add job title, company name and jargon keywords • Use linkdomain: to find external backlinks to any network (NOTE: This one works only on Yahoo.com) – External backlinks are pages located outside of a website but pointing back inside your target site. – Be sure to subtract internal results by using -site: – For example linkdomain:www.facebook.com -site:facebook.com – Now add your prospect’s job title and company name! 10-Sep-09 14
  15. 15. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 8 Social Metasearch • Wink.com – Searches: LinkedIn, MySpace, Twitter, Zoominfo, & dozens more – Enter jargon, job titles, and/or employers in the "Other" field – Example: public accounting in Boston • Spock.com – Searches: LinkedIn, Yahoo, Plaxo, MySpace and blogs – From Advanced search enter keywords and specify a country or city • Twingly Microblog Search – searches Twitter, Jaiku, Identi.ca, Bleeper.de, Bloggy.se and the former Pownce archives. Friendfeed integration will be added. • Conduct peer regression analysis on good finds
  16. 16. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 9 Initiating Contact • Gen X and Gen Y more likely to respond to your message in this urgency ranking: 1. SMS or “texting” 2. Instant Messenger (chat) 3. Email 4. Private SocNet (Facebook, Twitter DM, etc) 5. Public SocNet (wall post, @twitter, etc.) 6. Calls to Mobile phone 7. Calls to “land line”
  17. 17. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. Outreach • Always put yourself in their shoes and answer the question "what’s in it for me?“ • Think of it as two-way networking, what do you offer? • Phone or email? Both! • Email + call + follow-up email combination improves response rates dramatically: 1. Initial Contact via email • Brief and compelling introduction 2. Wait a day and leave a voicemail: • “Hi this is Shally, I’m trying to get in touch with you, I sent you an email with my contact information. Please call me back at ….” 3. Send another email after your call: • ~“I left you a message and wanted to make sure you had my contact information. Please call me back at…” 9/10/2009 17
  18. 18. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. Initial Contact Email Hi Sam, I work for Widgetcorp and was doing some research when I came across some info about you on LinkedIn (or Facebook, Twitter, etc.). I noticed you worked at Big Company a while back and thought you may be someone who might be able to help me if I asked nicely. I was hoping you might be able to suggest whom I could talk to about Accounting positions that we have open. I'm particularly interested in having our recruiters talk with Accountants who you know may have also worked at Big Company. I have just started at Widgetcorp so my network of senior contacts is pretty small at the moment. As you know, senior individuals prefer to use their professional network to get to senior positions. Hope you can help at least point me in the right direction?
  19. 19. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 10 Push to Multiple Channels • Publish across all your social networks' accounts with Ping.fm, Hellotxt, Minggl, Pixelpipe or Yoono • Enter your message in just one place (via website, your mobile device, IM, email, etc.) and it goes to Twitter, Facebook, LinkedIn, etc. (dozens supported). Efficient way to get the word out. • Administrators can update directly to multiple Facebook group/fan Pages from (in addition to sending updates to your personal newsfeed). This is a great time saver for people that represent different interests or have different communities to speak to via their Pages! And it can be delegated! 9/10/2009 19 Tip: Back up your followers, tweets and direct messages once in a while with Tweetake
  20. 20. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. 11 Automation via RSS and Alerts Fresh results from search engines delivered automatically: • Google Alerts – goes to your email address; includes News, Blogs, Web, Groups (Google groups includes all Usenet newsgroups postings) or all those types of search results. Or get as an RSS feed from FeedMySearch • Bing.com click the orange/white RSS button (in MSIE v7+) or append &format=rss to any results URL to create a feed (Example) • Yahoo.com: just replace the boldface with your string to this URL http://api.search.yahoo.com/WebSearchService/rss/webSearch.xml?ap pid=yahoosearchwebrss&query=your+keywords+here • IceRocket has RSS alerts in the right column of any search result. Check out Big Buzz to track your brand! • Twitter: run a Twitter search then click Feed for this query top right • Emailed LinkedIn Searches http://www.linkedin.com/search/sslisting
  21. 21. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. BONUS: Social Media Marketing Tips • Don’t be a social media schitzo. Be the same person on all your social networks! • You are your brand - skip the canned branding rhetoric and just express your passion for your industry, your job, your role, and the branding will come naturally. • Don’t sell, share. If you treat it as advertising you will turn people off. Share something useful, something about you or your company or your product, but you will gain more if you don’t sell. You don’t have to give the whole recipe but revealing a little taste of your secret sauce once in a while will get you better results. • Be real. People want to relate with other people, not with “constructs” so be yourself, be honest about who you are and what you care about, and what you are doing, even an occasional tip about your favorite burger joint. You have multiple interests, so express that. • Write well. Bad spelling, grammar or punctuation, and hasty abbreviations should be avoided. You can’t always get it right but confident prose and concise eloquence go a long way to establish your brand. • One you get it, stay committed. If you are going to do it then don’t just stick your feet in, jump all the way in and stick to it. This doesn’t mean you have to write constantly every day but stay involved at some level of frequently at least once every other week or even weekly. 10-Sep-09 21
  22. 22. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. What’s in the Future? Integration! • Convergence, Integration, Portability – True contact management features integration into ATS/HRIS – Rich media analytics that can track any source ad-hoc – Microsites and social networking dashboards’ integrating with CRM – Social network based direct advertising • Pipl.com – Real-time search of deep web and social networks – Includes social networks, blogs, and websites • Ziki.com – aggregates all of your online presences into one page – see www.ziki.com/en/people/shally • Spokeo.com – The “mirror image” of Ziki.com it lets you aggregate all your friends sites into one location so you can stay up to date with all their “goings on.” – Simply search for someone’s email address 10-Sep-09 22
  23. 23. EducationalConferenceSeries:Sourcer’sTop10 Copyright 2009 Arbita. All rights reserved. Contact Us What now? • Follow Shally and Glenn on Twitter! • Join our (nospam) mailing list for tips and news, or just email us questions! • Find passive talent in 10 minutes or less... or your money back with our Advanced Recruiter CheatSheets at www.jobmachine.net/products • Attend one of our public webinars like Advanced Twitter for Recruiters • Or get recordings of our best workshops on DVD • Tons more free learning at The Sourcer’s Desk 9/10/2009 23 We’re available for custom on-site and web-based training. Select topics from over 50 hours of material! Shally Steckerl EVP, Arbita shally@arbita.net http://aces.arbita.net/shally LinkedIn | My Bio | MSN | Skype Glenn Gutmacher VP, Arbita ACES glenn@arbita.net http://aces.arbita.net/glenn LinkedIn | My Bio | Skype

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