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The Data Says That Personalization Works-Bidan

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The Data Says That Personalization Works-Bidan

Published in: Recruiting & HR

The Data Says That Personalization Works-Bidan

  1. 1. The Data Says That Personalization Works Barb Bidan VP of Global Talent Attraction, Indeed @Barb_Bidan
  2. 2. Barb Bidan VP of Global Talent Attraction Who:
  3. 3. Recruiters: Please do NOT contact me. If and when I am ever in the job market again I will be contacting the companies that interest me directly. I know many/most of you will fail to even read my profile (which is why I get so much recruiter spam in the first place), so I reserve the right to be less than polite with persistent violators. “ “
  4. 4. 3 – The number of #recruiters who have contacted me so far today for positions that have nothing to do with my experience. #recruiterfail “ “
  5. 5. 3X 25% Software Engineers are contacted 3X as much as other candidates on Indeed Resume Too much noise Average response rate for Software Engineers contacts on Indeed Resume Source: Indeed
  6. 6. Quick…where’s the mute button?
  7. 7. Hyper-personalization
  8. 8. Do we have Killer bagels here? Indeed, we do. How many bagels will it take for you to be open to talking about a social media leadership opportunity here at indeed?
  9. 9. What happened? 100% We received a 100% favorable response rate Responses Included: 2 job offers to recruit for the candidate’s company 20+ compliments calling our email the “best” recruiting email they’ve ever received An open invitation for FREE Yankees tickets anytime we are in New York An openness to chat further about opportunities at Indeed
  10. 10. …omaiglob, best recruiting email I have gotten in the history of the universe, such that, even tho I usually send these to archive, I must reply to tell you that you’re nailing it and I will endorse you for it. I have a wide network of reactjs developers, if you need some help attracting those folks.... …and staffing is not my specialty but this was the best recruiting email I’ve ever received. So turning the tables a bit, if you’re ever in the market for a new job I would be happy to hook you up. “ “
  11. 11. I don’t usually answer this kind of emails that I am receiving on a weekly basis, but I have decided to do it this time. Compelling, engaging, personalized, simple, offering the possibility to say << no >> or even << maybe later >> to your eventual proposition, saying enough but not too much to create the interest.. Your email is really well written, using good sales technique and even efficient. As a customer service specialist, I wanted to congratulate you about it, because it’s important to recognize value and quality when you see them. Well done Eric! “ “
  12. 12. What happened 73% 28 were phone or video screened by a hiring manager 4 received offers 9 advanced to an interview 32% 50% Source: Indeed survey conducted by Harris Poll (Base=Employed or not employed but looking, n=2,615) Of the respondents, 55% were interested in learning about opportunities at Indeed
  13. 13. What we learned
  14. 14. Join their conversation
  15. 15. Join their conversation
  16. 16. /** * Hi Colin * * Can we talk? * Your resume is impressive * * @author Chris Herron * @Version 1.0 */ Join their conversation
  17. 17. Surprise them – Don’t give them what they expect from a recruiter
  18. 18. This is a great email. I am sick of reading emails that just blurt out things that aren’t relevant to me. So for your time and effort I would love to share 15 minutes of my time because it probably took you longer than 15 minutes to research and write this email. “ “ Surprise them—don’t give them what" they expect from a recruiter
  19. 19. Thanks for reaching out. I have to say that I’ve never been contacted by a recruiter in the way you have reached me. I can tell that you actually took the time to look at my profile. I applaud your effort. I normally respond to recruiters emails with a polite “no thanks”. I enjoy working at PayPal. But I have to admit that I’m a bit curious to hear what you have to say. So yes, I am open to a conversation. My schedule is pretty flexible, so if you’d like to suggest some times that work for you, I’m sure we can make it work. “ “ Surprise them—don’t give them what" they expect from a recruiter
  20. 20. Convey the opportunity, not the job
  21. 21. Convey the opportunity, not the job I hope this email finds you well. Your open source project seems quite interesting. I wrestled most of my childhood and just bought my only son his first pair of wrestling shoes. Anyways, I know right now you are probably being bombarded with messages from recruiters with all the uncertainty at PayPal in Austin. I don’t want to bore you with the typical recruiting drivel that you receive daily. I do, though, believe you can have a huge impact on our Engineering organization. We are rapidly growing and evolving and need critical contributions from Engineers like yourself. My goal would be to set up time to learn more about your background and what type of projects drive you. Would you be open to a conversation?
  22. 22. Convey the opportunity, not the job … We’re curious to know what you love about what you do, and if we can make that a bigger part of your reality here at Indeed. We’d like to invite you into something new and exciting! If you’re interested in having an exploratory conversation to discuss life her at Indeed and the technical problems we are solving, then please let me know! (Also, here is a kitten video for your viewing pleasure! https://www.youtube.com/watch?v=OEhlHpOWPFE )
  23. 23. The Data Says That Personalization Works Barb Bidan VP of Global Talent Attraction, Indeed @Barb_Bidan

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