Talent Communities 2.0: Where Recruiting Needs To Go

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Presentation from the Recruiting Innovation Summit at Facebook, presented by Jason Leonard.

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Talent Communities 2.0: Where Recruiting Needs To Go

  1. 1. Talent Communities October 24, 2011 © 2011 jcpenney. All rights reserved. Proprietary and Confidential
  2. 2. Step 1 Situational Step 2 Step 9 Analysis Process Jobs2Web Flow Step 8 Step 3Content Talent Talent CRM Communities Communities Step 4 Step 7 Employment Microsites Brand Step 5 Step 6 Advertising S.E.O. Sourcing
  3. 3. Where do you work again?• Established as “The Golden Rule Store” in 1902• #146 on 2011 Fortune 500• $17.76B annual revenue in 2010• $389M net income in 2010• 1,106 retail stores ; 21 distribution centers• 150,000 Associates• First brick-and-mortar retail to transact $1B online (2005)
  4. 4. So JCPenney hires a lot of people. What’s the problem?• Archaic Applicant Tracking System• Terrible online candidate experience• Inconsistent Recruiter processes• Lack of reliable data / metrics• Unscaleable model• Decentralized, untrained Hiring Managers• Post and pray sourcing “strategy”• Minimal candidate sharing or re- recruiting of old candidates
  5. 5. That stinks. What did you do about it? • Process Flow • LinkedIn Corporate Recruiter • Employment Brand • Recruiting CRM • Integrated Sourcing Tools • Search Engine Optimized Jobs • Meaningful Metrics • Talent Communities
  6. 6. John Medina anyone?• Developmental Molecular Biologist• Author of “Brain Rules – 12 Principles For Surviving & Thriving at Work, Home & School”• Sleep, exercise & lower stress levels are the keys to mental optimization• Men and women’s brains function differently• Our brains continue to evolve over the course of our lives• We all start to lose attention after approximately 9 minutes• www.BrainRules.net
  7. 7. Recruiting Process Flow - Landscape Executive JCP Recruiting Channels Corporate Stores 60,000+ Hires in 2010 Supply Chain College Hourly
  8. 8. Recruiting Process Flow – Cutting Thru The Noise Sourcing Selection Hiring
  9. 9. Recruiting CRM – AvatureATS’s are about compliance and process managementCRM’s are about experience, engagement and productivity
  10. 10. Candidate Tools – Sourcing vs. Advertising
  11. 11. Search Engine Optimization For Jobs
  12. 12. Direct Employers Association
  13. 13. Microsites – http://jcpenney.avature.net/jcpcareers
  14. 14. Microsites – http://jcpenney.avature.net/stores
  15. 15. Microsites – http://jcpenney.avature.net/college#
  16. 16. Microsites – Inclusion & Diversity
  17. 17. Communities – Entice Me – Engage Me – Keep Me Warm • I am interested, but not looking for a new opportunity today… • Don’t make me apply… • What’s in it for me? • It’s all about the content, silly… • Don’t just contact me when you have a job open… • Networking, networking, networking… • Email and computers are so last year…
  18. 18. What’s Next? – Jobs2Web
  19. 19. What’s Next? – Jobs2Web
  20. 20. And in closing, one more story…
  21. 21. Questions? http://www.linkedin.com/in/jasonleonard Twitter - @Jason_DFW jleonar1@jcp.com

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