Sourcing Internationally:            Insights And Strategies                 India Sourcing                   SourceCon   ...
=   Sarang Brahme   Social Recruiting & Sourcing Training Lead   Capgemini India                                          ...
Recruitment Landscape                  of India2/7/2013                           3
Historically part of HR. Now moving into specialization                                      $4.14 Billion Industry       ...
Evolution of Sourcing2/7/2013                           5
Large MNCs                                           entered into                                              India      ...
Corporate Companies with Sourcing Teams in India2/7/2013                                                      7
Components of India Sourcing Framework                     People       Process                      Case                 ...
People:           Hiring Managers &               Candidates2/7/2013                       9
What do Hiring Managers expect?       Quick Turn-       Low Hiring              Talent        around             Cost     ...
Candidate’s behavior / expectations           Candidate         Aspirations                                               ...
Process:       Flavors of India Sourcing2/7/2013                           12
Recruitment /         • Mostly end to end.   Sourcing Structure      • Sourcing training needs                           •...
Quality     • Test / Assessment Centers            Matters     Recruitment        • Industry / Domain Expertise           ...
2/7/2013   15
A Phenomena called              Walk-In Drive2/7/2013                        16
Technology:           Sourcing Potli2/7/2013                    17
Candidate                                    References               Newspaper                                     Employ...
Sources of Hires in India                                                             Recruitment                   20%   ...
Job Portals2/7/2013                 20
Googling in India           89k results                                       55 results2/7/2013                          ...
Social Recruiting            The India Story2/7/2013                       22
India Demographics on Social Media   Total Users              62 million      18 million   17 million   Global Position   ...
Social Networking2/7/2013                       24
Case Studies2/7/2013                  25
Accenture India Page           Vibrant Community | Integrating ATS2/7/2013                                         26
Accenture India Page           Mobile Recruiting | Twitter Engagement2/7/2013                                            27
Capgemini BI Community           Expert Connect | Recruiting Events2/7/2013                                        28
Capgemini India Page           Query Resolution | Engagement2/7/2013                                   29
Capgemini Sympsium           Event | Community Building2/7/2013                                30
Capgemini Reality Show           Innovation | Employer Branding2/7/2013                                    31
Capgemini Online Tech Challenge            Gamification | Talent Attraction2/7/2013                                       32
Dell India           Jobs Widget on Facebook | Twitter Engagement2/7/2013                                                 ...
Aditi Technologies           Employer Branding | Culture2/7/2013                                 34
Capgemini India           A Sourcing Case Study2/7/2013                           35
Full Life Cycle Recruitment                                                  Offer           Sourcing       Scheduling    ...
Before Sourcing Function   After Sourcing Function  Overall Hires (Yearly)           1000                       10000  Sou...
2/7/2013   38
• Candidate Driven                            • Time Sensitive    Market                                      • Shift towa...
Key pointers to building            international sourcing                   engines2/7/2013                              40
Understanding People & Processes           Market Intelligence           Sourcing / Technology toolkit           Candidate...
2/7/2013   42
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Sourcing Internationally by Sarang Brahme

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Sourcing Internationally by Sarang Brahme

  1. 1. Sourcing Internationally: Insights And Strategies India Sourcing SourceCon February 7-8 2013 Atlanta, GA2/7/2013 1
  2. 2. = Sarang Brahme Social Recruiting & Sourcing Training Lead Capgemini India sarangbrahme@gmail.com CSPS Level-1 sarang.brahme@capgemini.com Twitter: @sarangbrahme http://in.linkedin.com/in/sarangbrahme http://magicsourcer.wordpress.com http://capgeminijobs.wordpress.com2/7/2013 2
  3. 3. Recruitment Landscape of India2/7/2013 3
  4. 4. Historically part of HR. Now moving into specialization $4.14 Billion Industry 21% Increase in past 4 years Division: Permanent, Contract & Other Recruitment Solutions 65% of population is below 35 years of age Average Attrition – 27% (Q1-2012)2/7/2013 Source: E&Y India Recruitment Report 2011 4
  5. 5. Evolution of Sourcing2/7/2013 5
  6. 6. Large MNCs entered into India Talent War Specialist Sourcing Teams Social Recruiting RPO Entry Teams Introduction E- Recruitment Internet / HR Generalist Social Media Increase in Boom demand for Direct Hiring2/7/2013 6
  7. 7. Corporate Companies with Sourcing Teams in India2/7/2013 7
  8. 8. Components of India Sourcing Framework People Process Case Tech Studies2/7/2013 8
  9. 9. People: Hiring Managers & Candidates2/7/2013 9
  10. 10. What do Hiring Managers expect? Quick Turn- Low Hiring Talent around Cost Pipeline Candidates Market with Unique Intelligence Flavor2/7/2013 10
  11. 11. Candidate’s behavior / expectations Candidate Aspirations Compensation Mobility and Growth Job Change Work-Life Frequency Balance2/7/2013 11
  12. 12. Process: Flavors of India Sourcing2/7/2013 12
  13. 13. Recruitment / • Mostly end to end. Sourcing Structure • Sourcing training needs • Real-time Hiring Manpower Needs • Bench • Walk-In Drives Volume Hiring • Mass-Mails • Over 800k candidates pass-out Freshers Hiring • Divide Tier-I / Tier-II Colleges2/7/2013 13
  14. 14. Quality • Test / Assessment Centers Matters Recruitment • Industry / Domain Expertise • Value Added Services Vendors • Skill-Ready workforce • IT/ITES, Retail, Telco & FMCG, Sales & Marketing – good for sourcing Industries • Healthcare, Manufacturing, Education, infra – sourcing is a challenge. • Candidate Scrutiny • Notice Period Challenges • Sourcer Vs Recruiter Dilemma • Candidate Database Management • Candidate Engagement2/7/2013 14
  15. 15. 2/7/2013 15
  16. 16. A Phenomena called Walk-In Drive2/7/2013 16
  17. 17. Technology: Sourcing Potli2/7/2013 17
  18. 18. Candidate References Newspaper Employee Adverts Referrals Sourcing Passive Potli Internet Job Portals Search Social Internal Networking Database2/7/2013 18
  19. 19. Sources of Hires in India Recruitment 20% Agency 30% Employee Referrals 15% Campus 35% Others2/7/2013 Source: E&Y India Recruitment Report 2011 19
  20. 20. Job Portals2/7/2013 20
  21. 21. Googling in India 89k results 55 results2/7/2013 21
  22. 22. Social Recruiting The India Story2/7/2013 22
  23. 23. India Demographics on Social Media Total Users 62 million 18 million 17 million Global Position 3 2 Penetration of 5.35% 1.52% 1.44% population Penetration of 68.33% 19.98% 20.93% online population2/7/2013 Source: SocialBakers 23
  24. 24. Social Networking2/7/2013 24
  25. 25. Case Studies2/7/2013 25
  26. 26. Accenture India Page Vibrant Community | Integrating ATS2/7/2013 26
  27. 27. Accenture India Page Mobile Recruiting | Twitter Engagement2/7/2013 27
  28. 28. Capgemini BI Community Expert Connect | Recruiting Events2/7/2013 28
  29. 29. Capgemini India Page Query Resolution | Engagement2/7/2013 29
  30. 30. Capgemini Sympsium Event | Community Building2/7/2013 30
  31. 31. Capgemini Reality Show Innovation | Employer Branding2/7/2013 31
  32. 32. Capgemini Online Tech Challenge Gamification | Talent Attraction2/7/2013 32
  33. 33. Dell India Jobs Widget on Facebook | Twitter Engagement2/7/2013 33
  34. 34. Aditi Technologies Employer Branding | Culture2/7/2013 34
  35. 35. Capgemini India A Sourcing Case Study2/7/2013 35
  36. 36. Full Life Cycle Recruitment Offer Sourcing Scheduling Joining Management Partnership Approach KPI2/7/2013 36
  37. 37. Before Sourcing Function After Sourcing Function Overall Hires (Yearly) 1000 10000 Sourcers 2 150 Direct Hires 77% 90%+ Time To Offer 60 Days 45 Days Global Sourcing 0 20 Leadership Hiring 0% 95% Social Media Presence 0 110k+ followers (18k candidates) Technology 3rd Party ATS Proprietary. 1 million candidates Excellence - Sourcing CoE Source: http://www.socialtalent.co/resources/?p=45802/7/2013 37
  38. 38. 2/7/2013 38
  39. 39. • Candidate Driven • Time Sensitive Market • Shift towards direct • Highly dynamic and hires upbeat • Compliance People Process Case Tech Studies • Community Building • Global influence / • Innovation local flavor • Increasing technology • Breaking traditional integration jinx • Engagement enabler2/7/2013 39
  40. 40. Key pointers to building international sourcing engines2/7/2013 40
  41. 41. Understanding People & Processes Market Intelligence Sourcing / Technology toolkit Candidate Engagement Strategy Sourcing Passion 2/7/2013 41
  42. 42. 2/7/2013 42

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