Mobile	  Recruitment	  Strategy	   and	  the	  Sodexo	  Jobs	  Apps	        Arie	  Ball,	  Vice	  President	     Sourcing	...
Today’s	  Objec.ves	  £  Sodexo’s Mobile Recruitment Strategy£  Sodexo Mobile Jobs App   ü  Experiences of internal can...
About	  Sodexo	  £    Leading provider of Quality of Life Services£    Present in 80 countries with 400,000      employe...
One	  way	  to	  look	  at	  Employment	  Branding	  
Recrui.ng	  at	  Sodexo:	  It’s	  About	  Connec.ng	                              Employment     Geographic &            B...
The	  One	  Thing	  That	  HR	  Wants	  for	  the	  Holidays	  -­‐	  by	  Tim	  SackeI	       I’m sure a bunch of HR Pros ...
College / AssociationRecruiting& Career Fairs               Goal:	  	  Create	  our	  own	  high	  quality,	  targeted	  t...
College & Association                                Industry                           Recruiter                         ...
Opportuni.es	  to	  network	  with	  past,	  present	  	        and	  future	  Sodexo	  employees	  
“If	  your	  plan	  does	  not	  include	  mobile,	  your	  plan	  is	  not	  done.”	  –	                                 ...
(  There are over 300million mobile phones inuse in the U.S. today.(  Mobile web usage isprojected to increase 17 foldby...
Worldwide,	  more	  people	  use	  mobile	  phones	  than	  use	  a	  toothbrush	  (Michael	  Becker,	  Mobile	  Marke.ng	...
Mobile-­‐only	  internet	  users	  are	  more	  likely	  to	  be	  minori.es	  –	            Pew	  Internet	  Research	  &...
Planned	  or	  not,	  mobile	  traffic	  is	  being	  directed	  to	  your	  career	                     site.	  	  Are	  th...
Planned	  or	  not,	  mobile	  traffic	  is	  being	  directed	  to	  your	  career	                     site.	  	  Are	  th...
The	  Sodexo	  USA	  Careers	  Site	  is….	                      	  
The	  Sodexo	  USA	  Careers	  Site	  is….	    …Invisible	  to	  a	  Mobile	  Device	  
Three	  ini.a.ves	  work	  together	  to	  provide	  a	  	        mobile	  job	  search	  and	  apply	  experience	  Mobil...
A	  mobile	  op.mized	  career	  site	  provides	  the	  founda.on	        for	  an	  integrated	  mobile	  job	  search	 ...
m.Sodexo.Jobs	  by	  the	  numbers	   40,000+	  	                                   7%	  of	                ~6000	  pagevi...
“You’re	  the	  apple	  of	  my	  i...phone”	  -­‐	  Mashable	  
No	  apply	  should	  not	  mean	  good	  –bye.	  	  Cul.vate	  a	  talent	   community	  with	  mobile	  and	  desktop	  ...
QR	  codes	  link	  print	  and	  other	  off-­‐line	  media	  to	  	          your	  mobile	  op.mized	  career	  site.	  
Text SODEXO to 90206                                   NSMH Conference Attendees                                    mResou...
The	  iTunes	  App	  Store	  is	  more	  than	  425,000	  ways	  to	  make	  your	  iPhone	  or	  iPad	  even	  beIer	  –	...
“Do	  not	  follow	  where	  the	  path	  may	  lead.	  Go	  instead	  where	   there	  is	  no	  path	  and	  leave	  a	 ...
THE	  SODEXO	  JOBS	  APP	  GET	  IN	  THE	  KNOW.	  SEARCH.	  CONNECT.	  APPLY	  
THE	  SODEXO	  JOBS	  APP	  GET	  IN	  THE	  KNOW.	  SEARCH.	  CONNECT.	  APPLY	                                @SodexoCar...
THE	  SODEXO	  JOBS	  APP	  GET	  IN	  THE	  KNOW.	  SEARCH.	  CONNECT.	  APPLY	                                          ...
Join Talent      Network on         Visit            Community        Social Media   m.Sodexo.JobsSodexo                  ...
Internal	  Mobility	  Requires	  a	  Cultural	  Commitment	  
Wikipedia	  says	  that	  “a	  tablet,	  is	  a	  complete	  mobile	  computer.”	  	        Well	  which	  is	  it?	  	  I...
THE	  SODEXO	  JOBS	  APP	  GET	  IN	  THE	  KNOW.	  SEARCH.	  CONNECT.	  APPLY	  
“Build	  an	  iceberg.”	  It’s	  an	  awful	  lot	  of	  work	  that	  your	  	              customers	  don’t	  see.	  -­...
“Build	  an	  iceberg.”	  It’s	  an	  awful	  lot	  of	  work	  that	  your	  	                   customers	  don’t	  see....
“Build	  an	  iceberg.”	  It’s	  an	  awful	  lot	  of	  work	  that	  your	  	                   customers	  don’t	  see....
Three	  ini.a.ves	  work	  together	  to	  provide	  a	  	                mobile	  job	  search	  and	  apply	  experience...
Yesterday	  is	  History,	  Tomorrow	  but	  a	  Mystery..	  Apply	  With…	          Cloud	  Storage	       ResumeApp	    ...
An…integrated,	  seamless,	  liquid…mobile	  employment	  brand.	  College & Association            Industry          Recr...
Arie BallVice President Sourcing & Talent AcquisitionSodexo      @Arie_Ball                                               40
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Sodexo's Mobile Job App

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Presentation from the ERE Expo Spring 2012, presented by Arie Ball.

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Sodexo's Mobile Job App

  1. 1. Mobile  Recruitment  Strategy   and  the  Sodexo  Jobs  Apps   Arie  Ball,  Vice  President   Sourcing  and  Talent  Acquisi7on 1
  2. 2. Today’s  Objec.ves  £  Sodexo’s Mobile Recruitment Strategy£  Sodexo Mobile Jobs App ü  Experiences of internal candidates, alumni and external candidates ü  Support multiple aspects of Sodexo’s recruitment strategy including diversity recruitment and internal mobility£  Design Process for Mobile App & Apply Portals
  3. 3. About  Sodexo  £  Leading provider of Quality of Life Services£  Present in 80 countries with 400,000 employees, revenue $20.5 billion£  21st largest employer in the world£  Sodexo USA has 120,000 employees located in more than 6000 facilities£  Innovative service solutions: ●  Food Services ●  Clinical Nutrition ●  Environmental Services (housekeeping) ●  Facilities Engineering ●  Energy Management ●  Clinical Technology Management£  Centraly managed Talent Acquistion ●  Virtual recruitment organization ●  4500 exempt hires per year
  4. 4. One  way  to  look  at  Employment  Branding  
  5. 5. Recrui.ng  at  Sodexo:  It’s  About  Connec.ng   Employment Geographic & Branding Social Functional Networking External CollegeRelationships Relationships Integrated Web Presence Career Site Job Family Microsites Veteran’s MicrositeEmployee Alumni Microsite Alumni Referral Social Media Platforms Recruiting Mobile m.sodexo.jobs Diversity New Sourcing Technologies Future Leaders Military Internship Recruiting
  6. 6. The  One  Thing  That  HR  Wants  for  the  Holidays  -­‐  by  Tim  SackeI   I’m sure a bunch of HR Pros would ask for a new employment brand! Oh to be as sexy as Google, Zappos or Sodexo – wouldn’t that be a wonderful environment to work in HR? Life just seems easier when you work for a sexy brand.
  7. 7. College / AssociationRecruiting& Career Fairs Goal:    Create  our  own  high  quality,  targeted  talent  pool   Print & Tactical Advertising Minimal Internet Brand Job Boards Presence Direct Sourcing Career Center SodexoUSA Careers
  8. 8. College & Association Industry Recruiter Reality ReelsRecruiting Blogs Profiles Video Contest Twitter Flickr Profile Interviews, Lectures Profile & Panel Discussions Employer of Choice Awards Careers Facebook LinkedIn YouTube Blog Fan Page Group Channel Not Ready Yet Print & Tactical Internet External Advertising Brand Job Boards Communications Presence Direct Sourcing C@reer AIRS Career Center SodexoUSA Job Search Connections Sourcepoint Careers Widget Holiday Recruiter Refer a eCards eCards Friend IS&T Facilities Dietitian Veteran Star Finder Alumni Housekeeping Culinary Microsite Microsite Microsite Microsite Referral Microsite Microsite Microsite page 8
  9. 9. Opportuni.es  to  network  with  past,  present     and  future  Sodexo  employees  
  10. 10. “If  your  plan  does  not  include  mobile,  your  plan  is  not  done.”  –   Jeff  Plaisted,  MicrosoU    
  11. 11. (  There are over 300million mobile phones inuse in the U.S. today.(  Mobile web usage isprojected to increase 17 foldby 2016(  More people will accessthe web using mobiledevices than desktopspossibly by the end of thisyear.(  Viewed an avg of 13 hrs/wk compared to PC (20 hrs/wk) and TV (16 hrs/wk)
  12. 12. Worldwide,  more  people  use  mobile  phones  than  use  a  toothbrush  (Michael  Becker,  Mobile  Marke.ng  Associa.on)  
  13. 13. Mobile-­‐only  internet  users  are  more  likely  to  be  minori.es  –   Pew  Internet  Research  &  Nielson  Company  DEMOGRAPHICS OF MOBILE USE s   ers  ispanic nd   n e e  kicsgnH ertcan  s  a arUna   •  Smi Ef g Anr aiah-­‐so rocarn-­‐cem   i exphone-­‐ l tp Am crsn h p f   i r   e A iv t of A d ll   8%  se  n •  79 83 1 are  ce s   es     o f  LaNn sersernet   16%   ag messo relesthe  Int s  u       icess   n l s, laaid  er only    wc civ c  Is 51% a Asian  /Paeifie  em 3  %  of  ite   46 c •  5% s    oe  nd  or re ics  anw  orking  s f d3 •   4 1% f  Hispacial  net wn  a   • 47  %  o a  so n ns  o 45 %  use   merica rs)   6 ican-­‐A 3 •  3 f r  of   all  use A ne    (31% sm artpho
  14. 14. Planned  or  not,  mobile  traffic  is  being  directed  to  your  career   site.    Are  they  finding  a  dead  end?       From  Q4  2010     to  Q4  2011,     mobile  web     traffic   40%  of  all   increased   Social  Media   102%       traffic  is  via   mobile  device    
  15. 15. Planned  or  not,  mobile  traffic  is  being  directed  to  your  career   site.    Are  they  finding  a  dead  end?       From  Q4  2010     to  Q4  2011,     mobile  web     traffic   40%  of  all   increased   Social  Media   102%       traffic  is  via   mobile  device    
  16. 16. The  Sodexo  USA  Careers  Site  is….    
  17. 17. The  Sodexo  USA  Careers  Site  is….   …Invisible  to  a  Mobile  Device  
  18. 18. Three  ini.a.ves  work  together  to  provide  a     mobile  job  search  and  apply  experience  Mobile Careers Website and eCommunications £  Launch mobile apps for iPhone, iPad, Android & Blackberry £  Launch mobile career center portals for Internal, External and Reconnexions candidates £  Update m.Sodexo.jobs to include job search, apply and talent community features.
  19. 19. A  mobile  op.mized  career  site  provides  the  founda.on   for  an  integrated  mobile  job  search  experience   hIp://m.Sodexo.Jobs  
  20. 20. m.Sodexo.Jobs  by  the  numbers   40,000+     7%  of   ~6000  pageviews   career     visits  per  per  month   site  visits   month   15%  of   careers   pageviews     6%  of  talent       community  visits   40%     Android   26%   iPhone         7  pages   15%  iPad   per  visit   8%  RIM      
  21. 21. “You’re  the  apple  of  my  i...phone”  -­‐  Mashable  
  22. 22. No  apply  should  not  mean  good  –bye.    Cul.vate  a  talent   community  with  mobile  and  desktop  communica.ons.  
  23. 23. QR  codes  link  print  and  other  off-­‐line  media  to     your  mobile  op.mized  career  site.  
  24. 24. Text SODEXO to 90206 NSMH Conference Attendees mResource to win a $300 Apple store gift card from your friends at Sodexo. Start your career at http://m.sodexo.jobs Text X to remove CollegeRecruiter.com 62,757 freshmen through seniors and recent grads within 3 years in NY, NJ, PA, DE, MA, CT, MD, VA with one of the specified majors. Confirmation eMail eBlast sent with text Message campaignJobs2Web Mobile search Sourcepoint job Community m.Sodexo . Mobile Talent Mobile search job jobs Jobs2Web
  25. 25. The  iTunes  App  Store  is  more  than  425,000  ways  to  make  your  iPhone  or  iPad  even  beIer  –  Apple.com  
  26. 26. “Do  not  follow  where  the  path  may  lead.  Go  instead  where   there  is  no  path  and  leave  a  trail.”  -­‐Ralph  Waldo  Emerson    
  27. 27. THE  SODEXO  JOBS  APP  GET  IN  THE  KNOW.  SEARCH.  CONNECT.  APPLY  
  28. 28. THE  SODEXO  JOBS  APP  GET  IN  THE  KNOW.  SEARCH.  CONNECT.  APPLY   @SodexoCareers Latest Tweets Catch Up with Sodexo WatchSodexo Careers Read Sodexo Careers follow, reply,Facebook Careers Blogretweet Latest on Post YouTube Channel
  29. 29. THE  SODEXO  JOBS  APP  GET  IN  THE  KNOW.  SEARCH.  CONNECT.  APPLY   Log Into Your Call Home Best Select the and Search Jobs by Category Career Center Profile Tell Them the Good News! Job for You! and Location and Apply
  30. 30. Join Talent Network on Visit Community Social Media m.Sodexo.JobsSodexo External SodexoManagers Candidate Alumni Create Log into Create CC Alumni network ID Profile Profile Search 30% Search Log into more Jobs Jobs! Profile Create Push Create a Notice Job Job Agents Agents Search 10% more Jobs Make a Star Finder Log into CC Create Job Referral Profile Agents Apply Apply Apply
  31. 31. Internal  Mobility  Requires  a  Cultural  Commitment  
  32. 32. Wikipedia  says  that  “a  tablet,  is  a  complete  mobile  computer.”     Well  which  is  it?    Is  it  mobile  OR  is  it  a  computer?  
  33. 33. THE  SODEXO  JOBS  APP  GET  IN  THE  KNOW.  SEARCH.  CONNECT.  APPLY  
  34. 34. “Build  an  iceberg.”  It’s  an  awful  lot  of  work  that  your     customers  don’t  see.  -­‐  Omar  Green,  Intuit     Demo version 2nd Demo All iOS appsInitial Mtgs of iPad app versions of submitted to with ATTB tested iPad and Apple for iPhone apps Approval App design tested Demo version 3rd Demo sketches of iPhone app versions of approved tested iPad and iOS apps iPhone apps approved! testedMay Jun Jul Aug Sep Oct Nov Dec Jan iCIMS begins Sodexo…reers Sodexo…BS creating portals Alumni portal External complete. portal External portal All iOS apps SSO rendering. & portals not rendering. WORKS! SSO not functional SSO not working for EXCEPT working for internal portal Internal portal SSO
  35. 35. “Build  an  iceberg.”  It’s  an  awful  lot  of  work  that  your     customers  don’t  see.  -­‐  Omar  Green,  Intuit      •  In  our  case,  creaNng  funcNonal   career  center  portals  took  much   more  planning  and  work  than   creaNng  the  actual  app    •  We  would  need  to  provision   mobile  versions  of  each  exisNng  PC   career  center  portal  (3)    •  Internal  &  alumni  candidates   would  need  to  log  into  their  career   center  portal  BEFORE  searching  to   have  access  to  all  jobs  
  36. 36. “Build  an  iceberg.”  It’s  an  awful  lot  of  work  that  your     customers  don’t  see.  -­‐  Omar  Green,  Intuit      •  UNlizing  network  ID  (SSO)  proved   to  be  complex  due  to  mulNple   redirects  and  the  need  to  carry  the   authenNcaNon  through  them  •  Technical  issues  with  content  and   page  rendering  simply  happen  and   need  to  be  worked  through    •  Apple  will  find  the  most  creaNve   and  embarrassing  way  to  truncate   your  most  useful  app  names!  
  37. 37. Three  ini.a.ves  work  together  to  provide  a     mobile  job  search  and  apply  experience   Internal, Reconnexions & External Mobile Website Careers Content, Social Media (m.sodexo.jobs) & External Candidate Search Search, Log In & Apply Mobile Apps (iPad, iPhone, Android, BB) Organic & Direct(Search, Job Boards Social, etc.)
  38. 38. Yesterday  is  History,  Tomorrow  but  a  Mystery..  Apply  With…   Cloud  Storage   ResumeApp   Pocket  Resume  
  39. 39. An…integrated,  seamless,  liquid…mobile  employment  brand.  College & Association Industry Recruiter Reality ReelsRecruiting Blogs Profiles Video Contest Twitter Flickr Profile Interviews, Lectures Profile & Panel Discussions Employer of Choice Awards Careers Facebook LinkedIn YouTube Blog Fan Page Group Channel Not Ready Yet Print & Tactical Internet External Advertising Brand Job Boards Communications Presence Direct Sourcing C@reer AIRS Career Center SodexoUSA Job Search Connections Sourcepoint Careers Widget Holiday Recruiter Refer a eCards eCards Friend IS&T Facilities Dietitian Veteran Star Finder Alumni Housekeeping Culinary Microsite Microsite Microsite Microsite Referral Microsite Microsite Microsite page 39
  40. 40. Arie BallVice President Sourcing & Talent AcquisitionSodexo @Arie_Ball 40

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