also accidental – “thought leadership”
“i read your piece in glamour
magazine and thought it was so
cool to see someone from our
industry highlighted, and a
recruiter no less… i also saw that
you’re recrui=ng for NYC
“holy cow, you’re not like my HR
people. they don’t do any ac=ve
recrui=ng or understand my work. i
would want to be recruited by
someone like you.”
APCO’s source of hire stats ‐
2008 2009, ytd
social media 9% 22%
recrui-ng 16% 26%
• web traﬃc up by 20%
• cancelled monster contract
• zero 3rd party recrui=ng
• the qualita=ve stuﬀ ‐
– “i love FisWul of Talent. i feel like i can get into
APCO’s HR psyche…”
– “i saw the oﬃce pictures…”
– “you social media presence makes me believe
you’re a progressive company…”
– community, community, community
i will monitor our facebook account daily.
i will not to step on the marke=ng team’s toes.
i will be social and actually talk to candidates.
i will not not send ‘bot messages out.
i will not get mad when people copy me.
i will try to get used to being watched.
“14 minutes into the interview, you
realize that it’s just not a sheen
you’re seeing on his face – he’s
swea=ng. profusely swea=ng… the
sweat has even gathered around his
shirt collar which almost appears as
if it is bleeding with the top half of
his collar, the part touching his neck,
darker than the rest of his collar
because of the sweat dripping oﬀ of
an intern! START
Which are you Referrals?
Have you ever heard
I need a (interact)
of the trainer John
Spence? Any good? turnover Someone make
I hate calculator! me laugh. It’s
been a hard day.
monster.com I love my
& cancelled I read this really company. Free
good ar=cle on
my contract employee pizza and beer
begin as an
jump in as an