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Powerful Technology for
  Today’s Recruiters
About Shally


                •    5 years contract contingency search
                •    Full desk, million dollar pro...
Search Engine
  Boolean
Little Search Engine Overlap


    • Use more than one search engine
    • Overlap ranges around 10%




Compare for yours...
Best Search Strings Include…

     Job Titles like
         (“Software Engineer” OR Programmer OR Developer)
         “SAP...
Getting More from Keywords

         Keywords are the most important part of searching.
         Get more keywords from:
 ...
Portable Resume Search Strings

   Start with the title, company, skill and location then add:
         (intitle:resume OR...
Global Field Search Commands

• Look for documents named “resume”
   – Using intitle: looks for words coded into the
     ...
(intitle:resume OR inurl:resume) director software -job -you




May-08     © Shally Steckerl, JobMachine, Inc. All rights...
Search Within a Website


  • Searching with site: looks through the
    entire site:
         – site:microsoft.com
      ...
site:dell.com managing.director




May-08   © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate.   11
Search for Filetypes

• Most Search Engines can find documents written in:
  MS Word (doc), Adobe (pdf), Rich Text (rtf), ...
Resumes on Google


Using the tilda ~: ~cv “managed print” TX 73301..78799 -~jobs




More examples in our CheatSheets at ...
More Resumes on Google

Using the intext: command: intext:1995..1999 intext:present CCIE




 May-08     © Shally Steckerl...
Resumes from Live.com

Inbody: replaces intext: inbody:present resume CCIE Atlanta ,.GA




 May-08     © Shally Steckerl,...
LinkedIn
Why LinkedIn?

                                                                       Find
• It’s professional networking
...
LinkedIn Stats

• Over 20 million users total, growing by at least 250k+ each week
• 12.5% are senior management (C and V ...
LinkedIn Tips




  • DO NOT search for keywords!
  • Search for:
         – “Company Name”
         – “Job Title”
  • Ful...
Direct Contact


• Right below their name is…
    – Their title
    – Their employer
    – Their City and State
• So you c...
What’s InMail Anyway?

• Contact them via InMail
     – Be clear, brief, informative and honest
     – Message delivered d...
LinkedIn Hacks

On most search engines you can use the site: command to find profiles:
   site:www.linkedin.com -intitle:d...
More LinkedIn Hacks


  • This one works particularly well on Yahoo. Make sure to
    click the “repeat the search with th...
What other networks are there?


•   You could sign up and participate in:
     – Yahoo360, Windows Live Spaces, Myspace, ...
Tools
Daily Resumes


  • Overnight delivery service sends new qualified
    candidates to your inbox daily
  • Sourced from hun...
Broadlook
    Diver
                                                        Use your own search query strings on any searc...
Scores, removes duplicates, tracks sources and
 activities, plus acts as a preliminary contact manager

704 Sources includ...
May-08   © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate.   29
Company Contacts

• From the company page:
    – Click on a level like “Manager-level”
    – Or a department like Sales
• ...
Company Contacts




May-08   © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate.   31
Getting Contacts

• Click “Preview” to see that contact
• Contact info revealed for 5 points
• Before you purchase contact...
May-08   © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate.   33
Up to 30 Competitors




May-08   © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate.   34
316 Product Managers at Microsoft
                            sorted by date last mentioned




May-08   © Shally Steckerl...
Saved Searches


  •   Drag a URL right into a folder
  •   Save the questions not the answers
  •   Refer back to success...
Online Scheduling


  •   Avoid phone tag
  •   Email a link to your online calendar
  •   Candidates schedule themselves
...
Computer Tips and Tricks

 •   Use Quick-Keys.
         – Ctrl-F: Find keywords on the resume
         – Ctrl-A (select al...
Contact Me

                                                                  We’re available for custom
                 ...
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Powerful Technology Tools for Today’s Recruiters

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Shally Steckerl's presentation from the Fordyce Forum 2008

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Powerful Technology Tools for Today’s Recruiters

  1. 1. Powerful Technology for Today’s Recruiters
  2. 2. About Shally • 5 years contract contingency search • Full desk, million dollar producer • 6 years as a corporate sourcing leader • Architected and managed centralized teams of recruitment researchers at Motorola, Cisco, Coke, Google, Microsoft and others • Raised in Colombia, South America until age 18 (Yes, English is my second language) • Returned Peace Corps Volunteer • B.S. in International Business from RIT • More: www.jobmachine.net/shally 29-May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 2
  3. 3. Search Engine Boolean
  4. 4. Little Search Engine Overlap • Use more than one search engine • Overlap ranges around 10% Compare for yourself at: http://ranking.thumbshots.com May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 4
  5. 5. Best Search Strings Include… Job Titles like (“Software Engineer” OR Programmer OR Developer) “SAP Consultant” “Account Executive” Aim for +/- 250 results “Senior * Manager” Company Names like Max of 1,000 (“Hewlett Packard” OR HP OR @hp.com) (IBM OR @ibm.com OR @us.ibm.com) Skills, Licenses, Degrees or Certifications like (“, RN” OR “, CNA” OR “, LPN”) (“, CPA” OR “, CFA”) (BSCS OR MSCS) or also try “, MBA” (“, CCIE” OR “, CCNA”) Locations like (Atlanta OR Marietta OR Alpharetta) ,.GA (770 OR 678 OR 404) ,.GA Sydney 61 Australia May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 5
  6. 6. Getting More from Keywords Keywords are the most important part of searching. Get more keywords from: • Target company job postings – Indeed.com, PageBites.com, SimplyHired.com • Job Titles on LinkedIn profiles • Alternative names for your Competitors • Industry search terms: Job Title, Function, Jargon – Acronyms, Abbreviations – Skills, Tools, Certifications – May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 6
  7. 7. Portable Resume Search Strings Start with the title, company, skill and location then add: (intitle:resume OR inurl:resume) -job -jobs -send -submit -you (resumé OR rèsumè OR résumé OR CV OR Vitae OR vitæ) - intitle:job -intitle:jobs -you -your present education (experience OR employment OR background OR references) (1990 OR 1991 OR 1992 OR 1993 OR 1994 OR 1995 OR 1996 OR 1997 OR 1998 OR 1999 OR 2001 OR 2002 OR 2003 OR 2004 OR 2005 OR 2006) May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 7
  8. 8. Global Field Search Commands • Look for documents named “resume” – Using intitle: looks for words coded into the HTML “title” field, frequently the “name” of the file • intitle:resume director software -job -you • Or saved in locations called “resume” – Using inurl: looks for words in the names of folders or addresses where the file is located • inurl:resume director software -job -you May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 8
  9. 9. (intitle:resume OR inurl:resume) director software -job -you May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 9
  10. 10. Search Within a Website • Searching with site: looks through the entire site: – site:microsoft.com – site:dell.com managing.director – site:hp.com research.engineer May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 10
  11. 11. site:dell.com managing.director May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 11
  12. 12. Search for Filetypes • Most Search Engines can find documents written in: MS Word (doc), Adobe (pdf), Rich Text (rtf), Plain text (txt), PowerPoint (ppt), Excel (xls), and others • Use filetype: to find only that kind of document – Resumes are frequently written in Word and Adobe (filetype:doc OR filetype:pdf) – Useful information can be found in Excel and PowerPoint (filetype:xls OR filetype:ppt) – Examples: • (filetype:doc | filetype:xls | filetype:ppt | filetype:txt | filetype:rtf | filetype:pdf) engineer (*@dell.com | *@hp.com) • filetype:xls (Alumni OR Attendee) *@ibm.com May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 12
  13. 13. Resumes on Google Using the tilda ~: ~cv “managed print” TX 73301..78799 -~jobs More examples in our CheatSheets at http://jobmachine.net/products May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 13
  14. 14. More Resumes on Google Using the intext: command: intext:1995..1999 intext:present CCIE May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 14
  15. 15. Resumes from Live.com Inbody: replaces intext: inbody:present resume CCIE Atlanta ,.GA May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 15
  16. 16. LinkedIn
  17. 17. Why LinkedIn? Find • It’s professional networking • It can be leveraged to: Stay in Be Touch Found – Find and be found by Your prospective MPCs and other Linkedin business contacts Network – Grow a referral network Get Grow – Build influence with clients Informed – Conduct Competitive Intelligence research Influence – Stay in touch with people – Branding… It’s not who you know, it’s who knows you May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 17
  18. 18. LinkedIn Stats • Over 20 million users total, growing by at least 250k+ each week • 12.5% are senior management (C and V level) • About 50% select ‘career opportunities’ • About 6.6 million (about 1 third) have five or less connections: – 1 connection: 2,930,000 – 2 connections: 1,020,000 – 3 connections: 600,000 – 4 connections: 383,000 – 5 connections: 274,000 – Only 5,570 users have 500+ connections (about 0.3%) • About 300,000 recruiters use LinkedIn – most with very small networks • More at: http://www.jobmachine.net/sourcer/communities/linkedin May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 18
  19. 19. LinkedIn Tips • DO NOT search for keywords! • Search for: – “Company Name” – “Job Title” • Full Boolean is supported – Booleans are: AND, OR, AND NOT May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 19
  20. 20. Direct Contact • Right below their name is… – Their title – Their employer – Their City and State • So you could… – Google “Company, City, State” for work numbers – Use Zabasearch.com to get their home number – Google “Firstname Lastname @company.com” – Or you can use LinkedIn’s InMail May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 20
  21. 21. What’s InMail Anyway? • Contact them via InMail – Be clear, brief, informative and honest – Message delivered directly (no go-betweens) – Messages are personalized – InMail is responded to 70% of the time – They see your profile which builds trust – InMail “refunds” if no response in 7 days – Great for those “outside your network” May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 21
  22. 22. LinkedIn Hacks On most search engines you can use the site: command to find profiles: site:www.linkedin.com -intitle:directory -inurl:answers COMPANY OR TITLE More Examples in our CheatSheets at http://jobmachine.net/products May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 22
  23. 23. More LinkedIn Hacks • This one works particularly well on Yahoo. Make sure to click the “repeat the search with the omitted results included” link: – inurl:linkedin.com intitle:linkedin COMPANY OR TITLE • Find people who link back to their profiles even if you aren’t connected. This one works best on Yahoo: – linkdomain:www.linkedin.com software electronics consultant • Group Hacks – Yahoo: site:linkedin.com inurl:groupID – Google: intext:www.linkedin.com/e/gis May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 23
  24. 24. What other networks are there? • You could sign up and participate in: – Yahoo360, Windows Live Spaces, Myspace, Facebook, Friendster, Jobster, Zoominfo, Plaxo, Twitter, Xing, Ecademy, Ryze, Tribe, and 100’s of others… Or search many of them through www.Wink.com! • • And use these hacks from any search engine – With site: to quickly scan the public content of that network – For example: site:myspace.com or site:blogger.com or site:livejournal.com – Now add job title, company name and jargon keywords • Also try linkdomain: to find external backlinks to any network (NOTE: This one works only on Yahoo.com) – External backlinks are pages located outside of a website – But pointing back to your target site – For example linkdomain:www.facebook.com -site:facebook.com – Now add your prospect’s job title and company name! May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 24
  25. 25. Tools
  26. 26. Daily Resumes • Overnight delivery service sends new qualified candidates to your inbox daily • Sourced from hundreds of websites including Monster.com, CareerBuilder, Hotjobs, and Dice. • You receive an email with only NEW resumes • $1 per search per day • Trial: first five searches are free • http://jobmachine.net/dailyresumes May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 26
  27. 27. Broadlook Diver Use your own search query strings on any search engine: (intitle:resume OR inurl:resume) C++ Software.Engineer Diver extracts the contacts automatically for you… • Expediting Internet research • Capitalizing on existing search skills • Reducing time spent pouring through results and data entering • Making your web searches OFCCP compliant May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 27
  28. 28. Scores, removes duplicates, tracks sources and activities, plus acts as a preliminary contact manager 704 Sources including: Monster, CareerBuilder, Dice, HotJobs, even LinkedIn and Same fields you custom sources like your own would search on ATS, PC and LAN major boards OFCCP Compliance May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 28
  29. 29. May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 29
  30. 30. Company Contacts • From the company page: – Click on a level like “Manager-level” – Or a department like Sales • From the Company Directory search by: – Level and Department – Country, State, Area Code or Zip Code May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 30
  31. 31. Company Contacts May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 31
  32. 32. Getting Contacts • Click “Preview” to see that contact • Contact info revealed for 5 points • Before you purchase contacts, check: – Is it fresh? Outdated contacts less useful. – Who added them? Is this a trusted user? – How many others have purchased them? – Have too many people called this lead? – What other versions are there? May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 32
  33. 33. May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 33
  34. 34. Up to 30 Competitors May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 34
  35. 35. 316 Product Managers at Microsoft sorted by date last mentioned May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 35
  36. 36. Saved Searches • Drag a URL right into a folder • Save the questions not the answers • Refer back to successful searches • Bookmark any search engine result • And most database queries – Resume boards like Monster – LinkedIn Searches – JigSaw and Ziggs, etc. May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 36
  37. 37. Online Scheduling • Avoid phone tag • Email a link to your online calendar • Candidates schedule themselves • Automatic appointment reminders • Creates an online database of leads • http://www.appointmentquest.com May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 37
  38. 38. Computer Tips and Tricks • Use Quick-Keys. – Ctrl-F: Find keywords on the resume – Ctrl-A (select all), then Ctrl-C (copy all) and Ctrl-V (paste): Paste a resume into an email to your hiring manager. – Alt-Tab: cycle between open windows – Ctrl-Enter: to add www and .com to a site in your browser • Besides Favorites, you can also link to documents, folders and applications from your Link toolbar in your browser • Use “Save As...” and choose “Web Archive, Single File” to put good resumes into your req. folders. • Once you saved a resume open it up in Word and: – Auto format – Use bullets to remove word wrap – Use Find and Replace to highlight keywords for your hiring manager May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 38
  39. 39. Contact Me We’re available for custom on-site and web-based • P.S. Don’t forget to: training. Select topics from – Link with me to grow your network: over 50 hours of material! http://www.linkedin.com/in/shally (Invite me via shally@jobmachine.net) – Find passive talent in 10 minutes or less... or your money back with our Advanced Recruiter CheatSheets www.jobmachine.net Shally Steckerl Join our (nospam) mailing list Founder, JobMachine, Inc. to receive announcements shally@jobmachine.net LinkedIn | My Bio | MSN | Skype May-08 © Shally Steckerl, JobMachine, Inc. All rights reserved. Do not duplicate. 39

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