Old School/New SchoolSourcing Strategies that produce resultsJennifer Hasche10.10.2011
Agenda•  Breaking down the Strategy    – Research    – Broadcast    – Target List    – Search    – Calibration    – Levers...
This Sourcing Strategy Framework…..IS…•    Global•    Dynamic•    Data driven•    Social•    Measurable•    ScalableIS NOT...
Before you start…    Discipline     Geography        Level4              Intuit Proprietary & Confidential
Research:Historical & Data Insights    Who?                  Where ?                                What?    Hiring Manage...
Broadcast1. Build Version Templates  - Twitter  - LinkedIn  - Facebook  - Gather URL s from products, articles, awards, vi...
The Admiration List                Who Do We Who is        Neighbors?                             Like                Admi...
Search – start your engines!1. ATS - Created Community Hotfiles around disciplines - Created a search string cheat sheet f...
Data & Calibration1. Results – Data tells the story - Response Rate - Outreach - 1:1 s, SCRUM, email updates, IM, phone ca...
Levers1. Rinse + Repeat  - More broadcasting  - Go deeper on target lists2. Additional Levers  - YouTube video  - User Gro...
Building Accountability for Strategies1. Measure  - Social Footprint  - Search Engine Reports  - Google Analytics2. Centra...
Top Ten Sourcing Mistakes10. Don t know much about history9. Only source is social8. Too much asking and not enough recomm...
Live Activity - Share Sourcing Strategies•  - Software Engineer (Word)•  - Director of Customer Care (email)•  - Marketing...
Historical & Social Data Insights1. Hiring Manager Data  - New Hiring Manager            - no history, check the directory...
The Admiration List!1. Top Companies  - Who do we admire?  - Who is hiring similar skill sets?  - Geography  - Similar pro...
Upcoming SlideShare
Loading in …5
×

Old School/New School – It’s a Sourcing Balancing Act

1,115 views

Published on

Presentation from the Recruiting Innovation Summit at Facebook, presented by Jennifer Hasche.

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,115
On SlideShare
0
From Embeds
0
Number of Embeds
481
Actions
Shares
0
Downloads
60
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Old School/New School – It’s a Sourcing Balancing Act

  1. 1. Old School/New SchoolSourcing Strategies that produce resultsJennifer Hasche10.10.2011
  2. 2. Agenda•  Breaking down the Strategy – Research – Broadcast – Target List – Search – Calibration – Levers•  Accountability•  Top 10 Sourcer Mistakes•  NOTE: social aspects of the strategy are highlighted in BLUE2 Intuit Proprietary & Confidential
  3. 3. This Sourcing Strategy Framework…..IS…•  Global•  Dynamic•  Data driven•  Social•  Measurable•  ScalableIS NOT…•  One size fits all•  Linear•  Prescriptive•  Static•  Required for every opening3 Intuit Proprietary & Confidential
  4. 4. Before you start… Discipline Geography Level4 Intuit Proprietary & Confidential
  5. 5. Research:Historical & Data Insights Who? Where ? What? Hiring Manager Directory New? LinkedIn Previous Reqs? Previous Hires? Alumni Groups? Hiring Team Directory Blogs? LinkedIn Social Presence? Other Requisition Report ATS Building req list Job Aggregators Admiration list Products & Services LinkedIn Follow Facebook Like Twitter Re-tweet Company Admiration List Colleagues phone get the scoop5 Intuit Proprietary & Confidential
  6. 6. Broadcast1. Build Version Templates - Twitter - LinkedIn - Facebook - Gather URL s from products, articles, awards, videos - Bit.ly2. Broadcast - Paid - Free - Social - Hootsuite, Indeed, SimplyHired, LinkUp 3. Bit.ly or Bit.ly Bundles - combine job descriptions, employer of choice awards, diversity video, product video, product information, etc. - Bit.ly example : http://bitly.com/r67c906 Intuit Proprietary & Confidential
  7. 7. The Admiration List Who Do We Who is Neighbors? Like Admire? Hiring Us? similar skill sets? Company results results results results School results results results results Sources: Job Aggregators, Strategies, News, Social Sites Trends: Job Titles, Groups, Mergers & Acquisitions, Acronyms Actions: Create List, Follow/Like/Re-tweet on Social Pick three and focus!7 Intuit Proprietary & Confidential
  8. 8. Search – start your engines!1. ATS - Created Community Hotfiles around disciplines - Created a search string cheat sheet for our ATS - Go back to list of req numbers you created from Research2. Paid Tools - LinkedIn Recruiter - CRM (Avature) - Monster Search - Jigsaw - ZoomInfo3. Community Meetings - Established a bi-weekly community meeting to share top candidates with recruiters8 Intuit Proprietary & Confidential
  9. 9. Data & Calibration1. Results – Data tells the story - Response Rate - Outreach - 1:1 s, SCRUM, email updates, IM, phone call - include this in your strategy2. Calibrate - What s working - What s not working - On the fence with…3. Keep going - Established a bi-weekly community meeting to share top candidates with recruiters4. Innovate! - Low ROI, pulling additional levers9 Intuit Proprietary & Confidential
  10. 10. Levers1. Rinse + Repeat - More broadcasting - Go deeper on target lists2. Additional Levers - YouTube video - User Group Sponsorship - Paid Postings/Ads - Contests - Agencies - Create on LinkedIn SubGroup/Community3. ROI on pieces of strategy - Keep it simple, if targeting XYZ company is working, stay the course4. SWAT - Divide & Conquer on a search5. Everyone Recruits - Mini Social Boot Camp for hiring team Innovate through Social !10 Intuit Proprietary & Confidential
  11. 11. Building Accountability for Strategies1. Measure - Social Footprint - Search Engine Reports - Google Analytics2. Central Document Storage - SharePoint - Attach to Requisition - Google Docs3. Strategy Scrub - Exercise to help keep things fresh - Quarterly - Flexible with look/feel11 Intuit Proprietary & Confidential
  12. 12. Top Ten Sourcing Mistakes10. Don t know much about history9. Only source is social8. Too much asking and not enough recommending7. Ignore the ATS6. Must find candidates through a super complex search5. Don t prioritize and re-prioritize4. Low say-do ratio3. Generalize without data2. Don t strategically disconnect1. Don t document their old school/new school strategies Strategies are a required performance indicator on the sourcing team!12 Intuit Proprietary & Confidential
  13. 13. Live Activity - Share Sourcing Strategies•  - Software Engineer (Word)•  - Director of Customer Care (email)•  - Marketing Singapore (Word)13 Intuit Proprietary & Confidential
  14. 14. Historical & Social Data Insights1. Hiring Manager Data - New Hiring Manager - no history, check the directory, do they have a peer that has recently hired - Data gathering on past requisitions - recent hires (add to target company list) - interviewed/offers/phone screened (add to target company list) - Hiring Manager LinkedIn Profile2. Req Report – who else on your team is hiring similar candidates3. Hiring team – check out their LI profiles -Alumni Groups -What other groups do they belong to? - also establishing where you can broadcast/post -  Does anyone look socially active or bloggers on the team4. Products -  Follow on Twitter/Like on Facebook -  Bloggers on the team Data Gathered = Sourcing/Recruiter Recommendation Engine!14 Intuit Proprietary & Confidential
  15. 15. The Admiration List!1. Top Companies - Who do we admire? - Who is hiring similar skill sets? - Geography - Similar products/services - Data Points (job titles, team names, geography) - Start with 3 and dive deep in the search - Focus on a certain product/service within the company - Follow or like them on FB, LI, Twitter, YT, etc.2 .Top Schools - have an established list of skills per discipline - Follow or like them on FB, LI, Twitter, YT, etc.3. Check Job Aggregators - Indeed.com or SimplyHired - who else is hiring? - Trends in search – example, a lot of names are popping up from Groupon? Use data gathered during research! !15 Intuit Proprietary & Confidential

×