Living out Loud:  
How to Connect With an Audience, 
 Build Loyalty, Be Authen9c and 
          Create a Voice 
Keeping it Real 
1.  Decide 
2.  Determine what’s off limits/understand implicit and 
     explicit “rules” 
3.  Iden9fy yo...
Crowdsource to Create Community 
More Crowdsourcing… 
Keeping it Real 
1.  Decide 
2.  Determine what’s off limits/understand implicit and 
     explicit “rules” 
3.  Iden9fy yo...
Authen9city Resonates: 
  Sh*t My Dad Says 
create, share, ask, answer, recognize, 
                      
                 promote
Mul9ple PlaYorms, New Content 
Chris Brogan Says Don’t Be Boring! 
•    Mix personal and professional 
•    Talk about the space, not   you 
•    Share t...
Let’s connect 
•    carmen@tweetajob.com 
•    @peopleshark 
•    hhp://people‐shark.blogspot.com/ 
•    hhp://www.linkedi...
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Living out Loud: How to Connect With an Audience, Build Loyalty, Be Authentic, and Create a Voice

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Presentation from the Social Recruiting Summit 2009 Fall, presented by Carmen Hudson.

Published in: Technology, Business
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Living out Loud: How to Connect With an Audience, Build Loyalty, Be Authentic, and Create a Voice

  1. 1. Living out Loud:   How to Connect With an Audience,  Build Loyalty, Be Authen9c and  Create a Voice 
  2. 2. Keeping it Real  1.  Decide  2.  Determine what’s off limits/understand implicit and  explicit “rules”  3.  Iden9fy your audience, then iden9fy with them  4.  Engage/respond/react before pon9fica9on  5.  Laugh at yourself and have a sense of humor  6.  Thank, create, share, ask, answer, recognize,  promote  7.  Mul9ple, integrated plaYorms, mul9 media  8.  Research, provide new content  9.  Find a posse  10.  Be an evangelist 
  3. 3. Crowdsource to Create Community 
  4. 4. More Crowdsourcing… 
  5. 5. Keeping it Real  1.  Decide  2.  Determine what’s off limits/understand implicit and  explicit “rules”  3.  Iden9fy your audience, then iden9fy with them  4.  Engage/respond/react before pon9fica9on  5.  Laugh at yourself and have a sense of humor  6.  Thank, create, share, ask, answer, recognize,  promote  7.  Mul9ple, integrated plaYorms, mul9 media  8.  Research, provide new content  9.  Find a posse  10.  Be an evangelist 
  6. 6. Authen9city Resonates:  Sh*t My Dad Says 
  7. 7. create, share, ask, answer, recognize,    promote
  8. 8. Mul9ple PlaYorms, New Content 
  9. 9. Chris Brogan Says Don’t Be Boring!  •  Mix personal and professional  •  Talk about the space, not   you  •  Share the spotlight  •  Talk about great causes  •  Don’t brag (too much)  •  Add pictures, sound and video  •  Be helpful  •  Be brief 
  10. 10. Let’s connect  •  carmen@tweetajob.com  •  @peopleshark  •  hhp://people‐shark.blogspot.com/  •  hhp://www.linkedin.com/in/carmenhudson 

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