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Creating a Workforce of Brand Ambassadors: The JetBlue Approach

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Presentation from the ERE Expo Spring 2012, presented by Julia Gomez.

Published in: Business, Career
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Creating a Workforce of Brand Ambassadors: The JetBlue Approach

  1. 1. Julia Gomez
  2. 2. Leading With A Brandful Workforce
  3. 3. Leading With A Brandful Workforce
  4. 4. Leading With A Brandful Workforce
  5. 5. Leading With A Brandful Workforce
  6. 6. • Interview process –WALKING THE TALK: Walking the Talk• PRE-SCREENING FOR VALUES – Pre-screening is• INTERVIEW IS A BRANDFUL CONVERSATION thorough• PEOPLE TEAM DELIVERS THE JETBLUE EXPERIENCE – Interview is a• EVERY CANDIDATE IS ALSO A POTENTIAL OR EXISTING CUSTOMER conversation – People Team delivers the JetBlue experience – Prepare “Baby Blues” for orientation
  7. 7. Leading With A Brandful Workforce
  8. 8. Principles of Leadership•  Communicate with your team•  Do the right thing•  Inspire greatness in others•  Encourage initiative and innovation•  Treat your people right Leading With A Brandful Workforce
  9. 9. Leading With A Brandful Workforce
  10. 10. Leading With A Brandful Workforce
  11. 11. Leading With A Brandful Workforce
  12. 12. Leading With A Brandful Workforce
  13. 13. Leading With A Brandful Workforce
  14. 14. :Leading With A Brandful Workforce
  15. 15. Leading With A Brandful Workforce

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