Are You Fully Using Your Business Ecosystem?

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Presentation from the ERE Expo Fall 2012, presented by Jacelyn Swenson

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Are You Fully Using Your Business Ecosystem?

  1. 1. September 6, 2012Are You Fully Leveraging your BusinessEcosystem?Jacelyn SwensonIBM Alumni Relations © 2012 IBM Corporation
  2. 2. IBM Alumni RelationsTHINK… WHY would anyone want to maintain their relationship with their former employer(s)? WHAT would make your employees want to maintain a relationship with your company after they leave? HOW does the enduring value of your company brand attract the right talent who have the potential to be become lifelong brand advocates?2 © 2012 IBM Corporation
  3. 3. IBM Alumni RelationsThe War for Talent Intensifies Key Trends for 2012  Mobile Platform  Emerging Markets/Globalization  Social media recruiting  Telework/TelecommutingRecruiting Trends for 2012  51%+ companies will be hiring  Global war for talent will spike  Retention will be key – 25% turnover in high demand jobs predicted  68% of HR budgets are static or decreasingSources: ERE, Social Media Success Summit 2012, SelectMinds, McLean Company 2012 HR Study, Talent Technology Infographic3 © 2012 IBM Corporation
  4. 4. IBM Alumni RelationsFinding good candidates is the biggestchallenge that recruiters face Leveraging an often overlookedsegment of the businessecosystem: Alumni  81% of workers are interested in returning to previous employers  44% view ‘having worked for the same company in the past’ as the number one way to establish trust in relationships  Rehires come up to speed 50% faster and stay twice as longSources: ERE, Social Media Success Summit 2012, SelectMinds, McLean Company 2012 HR Study, Talent Technology Infographic4 © 2012 IBM Corporation
  5. 5. IBM Alumni RelationsA great company, a great brand 5 © 2012 IBM Corporation
  6. 6. IBM Alumni RelationsWhat makes for a great brand? 6 © 2012 IBM Corporation
  7. 7. IBM Alumni RelationsWhat makes for a great brand?   An enduring idea   Who they serve   What differentiates them   How they are primarily experienced7 © 2012 IBM Corporation
  8. 8. IBM Alumni Relations8 © 2012 IBM Corporation
  9. 9. IBM Alumni Relations More than any other single invention of the company, it’s the IBMer who drives progress. 9 © 2012 IBM Corporation
  10. 10. IBM Alumni Relations “What every business needs is more people who think.” Thomas J. Watson, Sr. 10 © 2012 IBM Corporation
  11. 11. IBM Alumni RelationsOnce an IBMer… 425,000+ Current Employees 1,000,000+ Past Employees …Always an IBMer 11 © 2012 IBM Corporation
  12. 12. IBM Alumni Relations How can you tap 1 million+ brand champions, potential customers, partners and subject matter experts? 12 © 2012 IBM Corporation
  13. 13. IBM Alumni Relations How can you tap 1 million+ brand champions, potential customers, partners and subject matter experts? Engage IBM Alumni13 © 2012 IBM Corporation
  14. 14. IBM Alumni RelationsResearch dispelled common myths about analumni program Myth Fact “It’s just about Reconnect with colleagues was the most valuable cocktail parties” reason for joining The Greater IBM Connection. Former IBMers engage for business-oriented purposes, “It’s just a feel-good especially IBM thought leadership and access to our program” expertise A vast majority of former IBMers are still active in the “It’s only for retirees” workforce An overwhelming portion of former IBMers surveyed “Once they’re gone, indicate they rate the value of their IBM experience they’re gone.” Highly and “..are eager to help continue IBMs success” “We’ve wasted money developing people; Access to job postings - both by IBM and former IBMers - they’ll never come back” is a valuable feature of the Greater IBM program.14 © 2012 IBM Corporation
  15. 15. IBM Alumni Relations Few people actually think of themselves as IBM alumni… rather, they still think of “ The blue genes run deep – you can’t graduate themselves as IBMers –  working for the company from them. – former IBMer, deeply imprints them as ” Philippines IBMers - the affiliation remains a part of them Source: Sterling Brand Research15 © 2012 IBM Corporation
  16. 16. IBM Alumni Relations Q: A: “It becomes a part of you” A: “You’ll always bleed blue.” A: “In a word, family.” A: “It lends further credibility to my background” 16 © 2012 IBM Corporation
  17. 17. IBM Alumni Relations The Greater IBM Connection on LinkedIn Largest 72K+ Members from 35% 20% 50% alumni in key corporate all 20 IBM of alumni work target accounts sponsored Current growth priority of alumni have alumni group in companies (Large and SMB) Members countries of 10,000+ executive titles on Linkedin17 © 2012 IBM Corporation
  18. 18. IBM Alumni RelationsThe Greater IBM Connection Blog Business Network Featured Stories Stay Connected Stay Informed Career Corner Fun, News Global Spotlight Personal Learn Get Involved Enjoy Reminisce18 Photos, Videos © 2012 IBM Corporation
  19. 19. IBM Alumni RelationsNurturing our alumni is a win:win For Alumni CREATING VALUE For IBM19 © 2012 IBM Corporation
  20. 20. IBM Alumni RelationsNurturing our alumni is a win:win Professional Jobs and Thought Professional Networking Careers Leadership Development For Alumni CREATING VALUE For IBM20 © 2012 IBM Corporation
  21. 21. IBM Alumni RelationsNurturing our alumni is a win:win Professional Jobs and Thought Professional Networking Careers Leadership Development For Alumni CREATING VALUE For IBM Marketing and Brand Corporate HR Recruiting Sales Advocacy Initiatives21 © 2012 IBM Corporation
  22. 22. IBM Alumni RelationsA corporate alumni program offers multipletouch points and activities across theemployee lifecycle Retiremen t Onboardin Active g Career Recruiting Exit Process Process Business Active Alumnus22 © 2012 IBM Corporation
  23. 23. IBM Alumni RelationsTake the steps to invest in your alumni  Establish a strong business case and objectives involving a cross- discipline Social Business Council  Determine if you should build the site or establish a presence on an existing platform  Promote participation across the entire employee lifecycle  Engage alumni to develop loyalty and to foster member engagement  Track, measure, and report results to cross-discipline Social Business Council  Get started today!23 © 2012 IBM Corporation
  24. 24. IBM Alumni Relations Why I’m an IBMer 24 © 2012 IBM Corporation

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