How to Develop a Holistic Social Media Strategy

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Presentation from the ERE Expo 2011 Fall, presented by Heather Flynn.

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How to Develop a Holistic Social Media Strategy

  1. 1. Developing a SocialMedia Strategy @Heather FlynnTalent AcquisitionNike, Inc. @heathereflynn
  2. 2. “Everything you need is already inside”
  3. 3. On the ERE site recently—
  4. 4. What is the business problem? Attract Drive Develop Increase Always be on the Offense
  5. 5. Research Candidate and new hire feedback Competitive intelligence Industry experts Vendors
  6. 6. Digital Communities . . . .Target YourAudienceBe GenuineBe EngagedAdd ValueBe Prepared
  7. 7. Putting thePiecesTogether Hot – Active Warm – No Current Role Cool - Passive
  8. 8. Budget Develop Allocate resources Evangelize your plan
  9. 9. The Power of Videos
  10. 10. Blogs Be passionate Share the development of content Be consistent
  11. 11. Search Engine Optimization Driving Tracking
  12. 12. Search Engine Marketing
  13. 13. Results:Add capacityBetter candidatesBuild brand awareness
  14. 14. NextTargetMeasure & MoveMobile & Global
  15. 15. Q&A Thank you @Heather FlynnTalent AcquisitionNike, Inc. @heathereflynn

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