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Hiring is Not the Problem - Ed Nathanson

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Hiring is Not the Problem - Ed Nathanson

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Hiring is Not the Problem - Ed Nathanson

  1. 1. “Hiring” is NOT the problem – Attraction is
  2. 2. This is your audience without awareness of your Employer and Talent Brand
  3. 3. First things first…..
  4. 4. Employer Brand What you as the employer share and believe it is like to work at your company
  5. 5. Talent Brand What your employees actually think and say it is like to work at your company
  6. 6. The LinkedIn Hiring Solutions Insights Team conducted 7,250 online surveys of LinkedIn members worldwide A COMPANY’S EMPLOYER BRAND IS TWICE AS LIKELY TO DRIVE JOB CONSIDERATIONS AS ITS COMPANY BRAND
  7. 7. The Funnel – what it should be vs what we all do
  8. 8. Without your Talent Brand and Employment Brand working together you will fail
  9. 9. Sorry – but this is yesterday folks
  10. 10. Today
  11. 11. 13 65% of small businesses use social media for recruiting compared to 51% of medium size companies and 44% of large businesses.
  12. 12. This stuff matters – big time Corporate Responsibility Magazine asked 1,000 + people in North America about the impact of a company’s reputation on their willingness to accept a job offer, they learned 93% of those currently employed would leave their current job to work for a company with a good reputation. 76% of people, (even if unemployed!), say they’d be unlikely to accept a job offer from a company with a bad reputation.
  13. 13. This stuff matters – big time Corporate Responsibility Magazine asked 1,000 + people in North America about the impact of a company’s reputation on their willingness to accept a job offer, they learned 33% would be tempted with a much lower bump in pay if the offer came from a company with a good reputation.
  14. 14. Measure what matters 4917 Referrals 154 Sourced 253 Inbound 4499 Internal 11 94 29 25 37 3
  15. 15. Showing Value to the Big Dogs Attraction Metrics • Total Hires YTD – 94 • Q1 Total Hires – 37 • Q2 Total Hires – 57 • Q1 2014 – 6 • Q2 2014 - 23 • Q1 Total Candidates in Pipe – 3010 • Q2 Total Candidates in Pipe – 4036 • Total Candidates in Pipe FY 2014 – 4115 • Q1 Candidate Conversion – 1.25% • Q2 Candidate Conversion – 3.03% Branding/Engagement • LinkedIn Impressions (6months) – 1.38m • Twitter Impressions (6months) – 85.6K • Glassdoor Impressions (6months) – 52.5K • Monthly Employee Spotlights – Total Collective Impressions – 26.2K Other • Rolled out Candidate Survey for all Candidates who are Interviewed • Candidate Rating – 8.4 /10 • 8 new Glassdoor reviews this quarter – ranking currently 4.2 up from 3.9 • Latest EB Video up 1354 views this quarter to 4,502 Total views since launch.
  16. 16. Showing Value to the big dogs part 2
  17. 17. First steps: - Understand - Brand theme/messaging - Video – Channels creation - Blogs - Imagery - Spotlights - Career site – Cadence/Calendar - Ownership This NOT B2B – P2P!!!
  18. 18. This is NOT B2B – this is B2P Brand messaging Video Blogs Imagery Spotlights Career site
  19. 19. Your social profiles matter
  20. 20. One # and one destination to rule them all
  21. 21. One # and one destination to rule them all
  22. 22. One # and one destination to rule them all
  23. 23. One # and one destination to rule them all
  24. 24. It ain’t going away folks
  25. 25. How to fail at this stuff - miserably
  26. 26. Careers site – the destination matters!
  27. 27. Guidelines to turbo charge your best assets – your employees 1. Share, share, share 2. Take pictures or video, then see #1 3. Be professional 4. But have a personality too! 5. When in doubt, ask! 6. Show them you appreciate what they are doing!
  28. 28. The not so good (being kind here)…..
  29. 29. You have no content – or if you do it’s not good
  30. 30. Before “B2P” – a one way conversation
  31. 31. After!
  32. 32. Like IPAs? Our engineering team does and had a great time brewing some last night. Want to join them next time? @curaspan
  33. 33. People usually dread coming to work on Mondays. Not the @CloudLock engineering team in Waltham, as evidenced by me witnessing Pinata action at 8:30 AM?! Love the energy and passion here. Join us!
  34. 34. #TeamTalend : so much fun for the Christmas party !
  35. 35. Video!!!! – some examples • https://www.youtube.com/watch?v=do9OeuI uBCQ • https://www.youtube.com/watch?v=tQ5ynPd emD4
  36. 36. Some trends
  37. 37. Some trends
  38. 38. Some trends
  39. 39. Some trends
  40. 40. Some trends
  41. 41. No trend – but the best use very well – and often!
  42. 42. Enable your teams! - Social lunch and learn - Orientation - Contests – Recognition - No Big Brother! • Measure Measure and Measure • Show them value to THEM : referrals, profile, employment brand • Glassdoor – ask – don’t push
  43. 43. Does it work? CloudLock: • 256% increase in inbound applications • 44% LinkedIn follower growth • 843% growth in monthly views on GlassDoor.com • 233% increase in hires over the same time period in 2014 • BBJ Best Places to Work 2015
  44. 44. Does it work? Talend: - 4,762 total applicants 2014 – 3015 in Q1 2015 alone - 966% increase in hires Q1 2015 over Q1 2014 - 235% increase on monthly Glassdoor.com views - 46% LinkedIn follower growth - Top 10 Big Data Cos. to work for - Forbes
  45. 45. Does it work? Rapid7 - 250% increase in hires over 2 years - 493% LinkedIn follower growth in 2 years - 48% referral hires of total hires made - Time to fill went from 100+ to 54 day average - BBJ Best Places to Work 2013, 2014, 2015
  46. 46. Your audience with a great talent brand!

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