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Global "Trust" - Sourcing Across Multiple Cultures


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Presentation from Sourcecon 2012 in Atlanta, presented by Adam Lawrence.

Published in: Business
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Global "Trust" - Sourcing Across Multiple Cultures

  1. 1. Trust
  2. 2. Three Categories of Trust Government (national & economic) Organizational (brand) Individual (relationship)
  3. 3. Francis Fukuyama
  4. 4. Fukuyama’s Theory:On a macro level societies can be divided into two categories:low trust and high trust:
  5. 5. Fukuyama’s Theory:
  6. 6. Trust, Business, & GlobalizationGlobalization depends upon well regulated markets--the ruleof law High Levels of Weak Property Corruption Rights, Unenforceable Unfair Legal Contracts SystemThese factors make businesses less willing to invest in acountry--and works against globalization
  7. 7. Global Corruption Source: Transparency International
  8. 8. The Inequality Trap
  9. 9. The Inequality TrapThe stability of trust, corruption, and inequality--and the stronginterconnections among them suggests that it will not be easyto build up trust or to end corruptionTo build trust, we need to focus on two key issues:
  10. 10. Inequality Globally Source: UN Human Development Report
  11. 11. The Rise and Fall of a ComputerEmpire 1980s - Wang annual sales 1990 - Dr. Wang dies reached $3 billion with and his son Fred 33,000 employees takes over as CEO 1951 - Dr An Wang founded 1992 - Wang files for bankruptcy
  12. 12. “Trusters” InnovateMore trusting countries are considerably more likely tobe innovative
  13. 13. “Trusters” Embrace Technology
  14. 14. Organizational (Brand)Trust
  15. 15. Brand Trust & ReputationCompanies spend substantial amounts of money to get yourattention and gain your trust
  16. 16. Social MediaIn the world of social media = Trust
  17. 17. Corporations Don’t Always Get ItRightThe Coca-Cola name in China was first read as “Kekoukela“,meaning “Bite the wax tadpole” or “female horse stuffed withwax”, depending on the dialect Pepsi’s “Come Alive With the Pepsi” translated into “Pepsi Brings Your Ancestors Back From the Grave” in Chinese
  18. 18. Sometimes things go terribly wrong
  19. 19. Individual (Relationship)Trust
  20. 20. The Circle of Trust
  21. 21. Personal Communication
  22. 22. What’s Really Happening When WeCommunicate?
  23. 23. EVP Around the WorldTop 3 Attributes
  24. 24. To Build Trust Deliver results “Do what you say” Act Selflessly Exceed Act Consistently Expectations
  25. 25. The Dumb Tax
  26. 26. Parting Thoughts Don’t Rush In Do Your Homework Embrace and Celebrate the Differences Adapt
  27. 27. THANK YOU!
  28. 28. APPENDIX
  29. 29.
  30. 30. Wanted Analytics
  31. 31. Culture Wizard
  32. 32. The Speed of Trust