Culture                              BrandWednesday, August 24, 2011
Wednesday, August 24, 2011
Michael Long           Head of Culture BrandingWednesday, August 24, 2011
Family       @Kelly_Long   @Sophie_LongWednesday, August 24, 2011
The Red Recruiter                              @TheRedRecruiterWednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
@pmnormanWednesday, August 24, 2011
The TheoryWednesday, August 24, 2011
Boat                             TalentWednesday, August 24, 2011
Iceberg                             Corporate                              CultureWednesday, August 24, 2011
Balloons                             PerspectivesWednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
???Wednesday, August 24, 2011
Expectations                                 have                               changedWednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
How?Wednesday, August 24, 2011
Past                             Profiles                                                        Present         Core     ...
Real-time brandWednesday, August 24, 2011
What should they expect?Wednesday, August 24, 2011
Who should they expect?Wednesday, August 24, 2011
Wednesday, August 24, 2011   Culture
CultureWednesday, August 24, 2011
CultureWednesday, August 24, 2011
! !!                                    CultureWednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
The PracticeWednesday, August 24, 2011
rackertalent.comWednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
42 Contributors                              4 ContinentsWednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
A!   +   ScienceWednesday, August 24, 2011
A!      +   Science            Racker Talent                        Rich Content                         Personality      ...
A!      +   Science            Racker Talent Jobs2Web                        Rich Content         SEO                     ...
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Blog Post                               Jobs coded                              to Jobs2Web                             Cu...
Wednesday, August 24, 2011
The ResultsWednesday, August 24, 2011
Wednesday, August 24, 2011
3/2010 - 3/2011Wednesday, August 24, 2011
3/2010 - 3/2011               15k - 70k visitors per monthWednesday, August 24, 2011
3/2010 - 3/2011               15k - 70k visitors per month                      70000                      52500          ...
3/2010 - 3/2011               15k - 70k visitors per monthWednesday, August 24, 2011
Annual TrendWednesday, August 24, 2011
Annual Trend                             180,000 vs. 840,000Wednesday, August 24, 2011
Annual Trend                             180,000 vs. 840,000                     LaredoWednesday, August 24, 2011
Annual Trend                             180,000 vs. 840,000                                        El Paso               ...
Talent Community                     23,391Wednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Hires                             186 tracked through Jobs2WebWednesday, August 24, 2011
Hires                             186 tracked through Jobs2Web                             Career Site = 110 or 59%Wednesd...
Hires                              186 tracked through Jobs2Web                              Career Site = 110 or 59%     ...
Hires                              186 tracked through Jobs2Web                              Career Site = 110 or 59%     ...
Hires                              186 tracked through Jobs2Web                              Career Site = 110 or 59%     ...
Quit popping balloonsWednesday, August 24, 2011
Lift your icebergsWednesday, August 24, 2011
Lift your icebergsWednesday, August 24, 2011
Embrace your Culture BrandWednesday, August 24, 2011
Wednesday, August 24, 2011
Wednesday, August 24, 2011
Yay                             icebergs!Wednesday, August 24, 2011
Thank you!Wednesday, August 24, 2011
Contact Information                                  Michael Long                                  Rackspace Hosting      ...
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Culture Branding

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Culture Branding

  1. 1. Culture BrandWednesday, August 24, 2011
  2. 2. Wednesday, August 24, 2011
  3. 3. Michael Long Head of Culture BrandingWednesday, August 24, 2011
  4. 4. Family @Kelly_Long @Sophie_LongWednesday, August 24, 2011
  5. 5. The Red Recruiter @TheRedRecruiterWednesday, August 24, 2011
  6. 6. Wednesday, August 24, 2011
  7. 7. Wednesday, August 24, 2011
  8. 8. @pmnormanWednesday, August 24, 2011
  9. 9. The TheoryWednesday, August 24, 2011
  10. 10. Boat TalentWednesday, August 24, 2011
  11. 11. Iceberg Corporate CultureWednesday, August 24, 2011
  12. 12. Balloons PerspectivesWednesday, August 24, 2011
  13. 13. Wednesday, August 24, 2011
  14. 14. Wednesday, August 24, 2011
  15. 15. ???Wednesday, August 24, 2011
  16. 16. Expectations have changedWednesday, August 24, 2011
  17. 17. Wednesday, August 24, 2011
  18. 18. Wednesday, August 24, 2011
  19. 19. How?Wednesday, August 24, 2011
  20. 20. Past Profiles Present Core Events Cool Values StuffWednesday, August 24, 2011
  21. 21. Real-time brandWednesday, August 24, 2011
  22. 22. What should they expect?Wednesday, August 24, 2011
  23. 23. Who should they expect?Wednesday, August 24, 2011
  24. 24. Wednesday, August 24, 2011 Culture
  25. 25. CultureWednesday, August 24, 2011
  26. 26. CultureWednesday, August 24, 2011
  27. 27. ! !! CultureWednesday, August 24, 2011
  28. 28. Wednesday, August 24, 2011
  29. 29. Wednesday, August 24, 2011
  30. 30. Wednesday, August 24, 2011
  31. 31. The PracticeWednesday, August 24, 2011
  32. 32. rackertalent.comWednesday, August 24, 2011
  33. 33. Wednesday, August 24, 2011
  34. 34. Wednesday, August 24, 2011
  35. 35. 42 Contributors 4 ContinentsWednesday, August 24, 2011
  36. 36. Wednesday, August 24, 2011
  37. 37. Wednesday, August 24, 2011
  38. 38. Wednesday, August 24, 2011
  39. 39. Wednesday, August 24, 2011
  40. 40. Wednesday, August 24, 2011
  41. 41. Wednesday, August 24, 2011
  42. 42. Wednesday, August 24, 2011
  43. 43. Wednesday, August 24, 2011
  44. 44. A! + ScienceWednesday, August 24, 2011
  45. 45. A! + Science Racker Talent Rich Content Personality Flexibility Social FriendlyWednesday, August 24, 2011
  46. 46. A! + Science Racker Talent Jobs2Web Rich Content SEO Personality Community Flexibility Tracking Social Friendly Ad SpendWednesday, August 24, 2011
  47. 47. Wednesday, August 24, 2011
  48. 48. Wednesday, August 24, 2011
  49. 49. Blog Post Jobs coded to Jobs2Web Culture Content Social Sharing 110 “Likes”Wednesday, August 24, 2011
  50. 50. Wednesday, August 24, 2011
  51. 51. The ResultsWednesday, August 24, 2011
  52. 52. Wednesday, August 24, 2011
  53. 53. 3/2010 - 3/2011Wednesday, August 24, 2011
  54. 54. 3/2010 - 3/2011 15k - 70k visitors per monthWednesday, August 24, 2011
  55. 55. 3/2010 - 3/2011 15k - 70k visitors per month 70000 52500 35000 17500 0 2010 Monthly Visitors 2011Wednesday, August 24, 2011
  56. 56. 3/2010 - 3/2011 15k - 70k visitors per monthWednesday, August 24, 2011
  57. 57. Annual TrendWednesday, August 24, 2011
  58. 58. Annual Trend 180,000 vs. 840,000Wednesday, August 24, 2011
  59. 59. Annual Trend 180,000 vs. 840,000 LaredoWednesday, August 24, 2011
  60. 60. Annual Trend 180,000 vs. 840,000 El Paso Laredo Corpus ChristiWednesday, August 24, 2011
  61. 61. Talent Community 23,391Wednesday, August 24, 2011
  62. 62. Wednesday, August 24, 2011
  63. 63. Wednesday, August 24, 2011
  64. 64. Hires 186 tracked through Jobs2WebWednesday, August 24, 2011
  65. 65. Hires 186 tracked through Jobs2Web Career Site = 110 or 59%Wednesday, August 24, 2011
  66. 66. Hires 186 tracked through Jobs2Web Career Site = 110 or 59% Job Aggregators = 8 or 4%Wednesday, August 24, 2011
  67. 67. Hires 186 tracked through Jobs2Web Career Site = 110 or 59% Job Aggregators = 8 or 4% Search Engines = 7 or 4%Wednesday, August 24, 2011
  68. 68. Hires 186 tracked through Jobs2Web Career Site = 110 or 59% Job Aggregators = 8 or 4% Search Engines = 7 or 4% Email Campaigns = 5 or 3%Wednesday, August 24, 2011
  69. 69. Quit popping balloonsWednesday, August 24, 2011
  70. 70. Lift your icebergsWednesday, August 24, 2011
  71. 71. Lift your icebergsWednesday, August 24, 2011
  72. 72. Embrace your Culture BrandWednesday, August 24, 2011
  73. 73. Wednesday, August 24, 2011
  74. 74. Wednesday, August 24, 2011
  75. 75. Yay icebergs!Wednesday, August 24, 2011
  76. 76. Thank you!Wednesday, August 24, 2011
  77. 77. Contact Information Michael Long Rackspace Hosting email - michael.long@rackspace.com twitter - @theredrecruiter phone - 210.913.1401Wednesday, August 24, 2011

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