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College Recruitment For the 99%

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Presentation from the ERE Expo Spring 2012, presented by Becky Wilcox.

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College Recruitment For the 99%

  1. 1. College   Recruitment   for  the  99%  Becky  Wilcox  (@bwilcox)  Director  of  Talent  Acquisi<on    
  2. 2. Ivan  Arreguín-­‐To/  
  3. 3. How  Does  David  Beat  Goliath?   •  Showing  Agility   •  Working  Harder   •  Choosing  an   unconven>onal  strategy  
  4. 4. Strategy  •  Recruit  1  role  •  Have  a  unique,  defined  value  proposi>on  •  Target  fewer  schools,  choose  them   strategically  •  Involve  the  right  people,  prepare  them  •  Speak  their  language  •  Communicate  what’s  in  it  for  them  ad  naseum  •  Be  more  human  
  5. 5. Focus  on  1  Role  Role   High     Chicago   Hard   Volume   Loca<on   To  Fill  Accoun>ng  Sales  Marke>ng  Networking  Engineering  So/ware  Developers  
  6. 6. Unique  Value  Proposi<on   •  Orbitz  is  in   Chicago.   •  Want  a  Silicon   Valley  career  in   the  Midwest?    
  7. 7. Wow,  this  is  Chicago!  
  8. 8. Yes,  this  is  also  Chicago    
  9. 9. Narrow  The  Schools  
  10. 10. Prepare  to  Hear  From  The  Alumni  
  11. 11. Involve  The  Right  People  
  12. 12. Speak  Their  Language  
  13. 13. Get  Them  Talking  About  You  
  14. 14. Put  Your  Message  Where  They   Are  
  15. 15. “Be  More  Human”  
  16. 16. Results   Metric   2009   2010   2011  Offer  Acceptance   33%   50%   75%  Rate  Students  Accep>ng        from  Compe>>ve   20%   67%   83%  Schools  Achievement  of   90%   150%   Goal  Set  50%  Hiring  Goal   Higher     Overachieved   by  20%  
  17. 17. Ques<ons?       Becky.Wilcox@UnitedAllergy.com   @bwilcox   Office  210.265.3181      

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