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It’s one thing to design an employment brand on paper. It’s another to make it sing. In this session Steve Fogarty, who leads adidas Group’s global employer brand strategy, will share with you how he has done that at adidas, and how this can work for you regardless of whether your company has big-name consumer cache like adidas.
Specifically he’ll focus on:
• How to develop an employment brand that affects engagement and retention of internal employees, as well as candidates.
• How to develop a brand that works across different job functions and different geographies.