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Design and Implement a Global Employment Brand that Comes to Life

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It’s one thing to design an employment brand on paper. It’s another to make it sing. In this session Steve Fogarty, who leads adidas Group’s global employer brand strategy, will share with you how he has done that at adidas, and how this can work for you regardless of whether your company has big-name consumer cache like adidas.
Specifically he’ll focus on:
• How to develop an employment brand that affects engagement and retention of internal employees, as well as candidates.
• How to develop a brand that works across different job functions and different geographies.

Published in: Business
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Design and Implement a Global Employment Brand that Comes to Life

  1. 1. STEVE FOGARTY
  2. 2. WE STARTED WITH A SINGLE FOCUS. TO SHOW THE UNIQUE LINK BETWEEN OUR EMPLOYEES AND THEIR ABILITY TO SHAPE THE FUTURE OF SPORT.
  3. 3. THIS WAS ALL ABOUT TALENT ATTRACTION. BUT IT WAS TIME TO TELL THE FULL STORY. TO NOT ONLY ATTRACT TALENT BUT TO ENGAGE TALENT.
  4. 4. BRANDS WITH HIGHLY ENGAGED TALENT CAN ACHIEVE TWICE THE ANNUAL NET INCOME OF BRANDS WHOSE TALENT LAG BEHIND ON ENGAGEMENT.
  5. 5. OUR STORY WAS BORN BY ASKING OUR EMPLOYEES A SIMPLE QUESTION, WHAT INSPIRES YOU ABOUT WORKING HERE. AFTER ALL, EVP’S ARE UNCOVERED, NOT CREATED.
  6. 6. AND WE LEARNED FROM EMPLOYEES OUR EMPLOYER BRAND STORY
  7. 7. SPORTS LIFESTYLE At the adidas Group we are united by sport and the possibility it unlocks. We embrace this with a work environment centered on sports and fitness and the flexibility to actively participate. Our roles here contribute to athletic achievements on the world’s biggest stages.
  8. 8. GLOBETROTTER CAREERS Our careers at this truly global player know no boundaries. We never stand still and love experiencing the world. With corporate locations in over 170 countries and a truly global mindset employees get to travel, work and live all over the world.
  9. 9. TRUE CRAFTSMANSHIP What we create changes the worlds of sport and fashion. We thrive on the challenge of constantly improving everything we do. We believe that when we push our limits, we make it possible for others to push theirs.
  10. 10. ORIGINALITY Life happens. We work around it. Work here is more than work. We recognize and respect that individuals work, live and think in individual ways. What we wear and how we do our jobs is up to us. We support all stages in life, including the flexibility to parent and maintain a strong career.
  11. 11. TRIBAL MEMBERSHIP What we love and why we love it bring us together as partners and friends, not just co-workers. We work with people who share a common love for sport and fashion. We have fun together.
  12. 12. OUR EMPLOYEES INSPIRED US WITH THEIR STORIES. WE LOOKED AT IT AS OUR DUTY TO BRING THESE STORIES TO LIFE AND TO UPHOLD THE GREATNESS WITHIN OUR CULTURE.
  13. 13. WE ARE GREATER > THAN LEATHER & THREAD ADIDAS GROUP EVP ACTIVATION CONTEST
  14. 14. MAKE GREATNESS HAPPEN VIDEO
  15. 15. CONNECT WITH US! facebook.com/futuretalents @adidasgroupjobs bit.ly/adidasgroupcareers

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