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GWC16 KFC Turkey's Brand Metric's Gamification Journey

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GWC16 KFC Turkey's Brand Metric's Gamification Journey - Ercan Altuğ Yılmaz

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GWC16 KFC Turkey's Brand Metric's Gamification Journey

  1. 1. VARDİYA MÜDÜRÜ SERTİFİKASYON PROGRAMI
  2. 2. CSL
  3. 3. CSL
  4. 4. CSL
  5. 5. CSL
  6. 6. CSL
  7. 7. CSL
  8. 8. CSL Quiz
  9. 9. CSL Quiz Retention
  10. 10. CSL
  11. 11. CSL
  12. 12. CSL Cleanliness Hospitality Accuracy Mainteance Product Quality Speed of Service
  13. 13. CSL 4 Modules 1000+ Pages 2 person 3 month 2015 Q3 start 2015 Q4 launch
  14. 14. CSL After Digitalization of CSL Result :
  15. 15. CSL Maybe we should also keep paper based Because it easy to reachable for every team member and shareable.
  16. 16. CSL
  17. 17. CSL It’s a great tool for who hasnt got a busy job and hanging around lots. Also congratulations for administrator for support this with enable this game for workers.Challenge1
  18. 18. CSL It’s a great tool for who hasnt got a busy job and hanging around lots. Also congratulations for administrator for support this with enable this game for workers.Gaming @Restaurant
  19. 19. CSL  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH Average Employee Age is 26 Average Team Member Age is 22* *%82 already playing a game daily (Trivia,Candy Crash,Backgammon..)
  20. 20. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  21. 21. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  22. 22. CSL C.H.A.M.P.S., Cleanliness (temizlik), Hospitality (konukseverlik), Accuracy (doğruluk), Mainteance (bakım), Product Quality (ürün kalitesi) ve Speed of Service (servis hızı) Generation question variations from your default multiply choise questions
  23. 23. CSL C.H.A.M.P.S., Cleanliness (temizlik), Hospitality (konukseverlik), Accuracy (doğruluk), Mainteance (bakım), Product Quality (ürün kalitesi) ve Speed of Service (servis hızı)
  24. 24. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  25. 25. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  26. 26. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  27. 27. CSL Video1
  28. 28. CSL Video1This is my 25th years of being RGM , I never experience work releated things like being this fun! Thank you!
  29. 29. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  30. 30. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  31. 31. CSL C.H.A.M.P.S., Cleanliness (temizlik), Hospitality (konukseverlik), Accuracy (doğruluk), Mainteance (bakım), Product Quality (ürün kalitesi) ve Speed of Service (servis hızı)
  32. 32. CSL Bizi neler bekliyor?
  33. 33. CSL Bizi neler bekliyor? My manager; i want to challange and beat you! If you need some advantage you can use mobile. Oh i’m like pysco play this, do whatever you want,i’ll wait for it!  It’s make me addicted. In restaurant, home, otobus even at toilet i’m playing. Wait for me then; i’m downloading to my mobile now 
  34. 34. CSL Wrong answer percentage by user:
  35. 35. CSL 1: Comparison of incorrect answer rates of week 1 and week 2 Voluntary participation to our trainings were usually around 35-40%, with QuizGame 72% of our employees signed into the game and spent almost an hour playing.
  36. 36. CSL It’s a great tool for who hasnt got a busy job and hanging around lots. Also congratulations for administrator for support this with enable this game for workers.Challenge2
  37. 37. CSL It’s a great tool for who hasnt got a busy job and hanging around lots. Also congratulations for administrator for support this with enable this game for workers. ‘I’m 50,dont let us play like child! ’
  38. 38. CSL
  39. 39. CSL
  40. 40. CSL
  41. 41. CSL Representing a Team with a Role of Status!
  42. 42. CSL Being Mother for a family.
  43. 43. CSL Representing Their Restaurant with one account for « Master of KFC Standarts «
  44. 44. CSL C.H.A.M.P.S., Cleanliness (temizlik), Hospitality (konukseverlik), Accuracy (doğruluk), Mainteance (bakım), Product Quality (ürün kalitesi) ve Speed of Service (servis hızı)
  45. 45. CSL It’s a great tool for who hasnt got a busy job and hanging around lots. Also congratulations for administrator for support this with enable this game for workers.Challenge3
  46. 46. CSL It’s a great tool for who hasnt got a busy job and hanging around lots. Also congratulations for administrator for support this with enable this game for workers.End Game
  47. 47. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  48. 48. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  49. 49. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  50. 50. CSL *Call Center,Website,Restaurants *
  51. 51. CSL
  52. 52. CSL
  53. 53. CSL
  54. 54. CSL
  55. 55. CSL
  56. 56. CSL
  57. 57. CSL Bizi neler bekliyor?  Kasım ile birlikte tüm RGM’lerimize RGM Başarı Rutinleri  2017 ile birlikte tüm SS’lerimize LAS  LAR  ABR  LwH
  58. 58. CSL QuizGame with rewards 2016 Nelly without rewards Nelly with rewards QuizGame with rewards
  59. 59. CSL is more populer than our LMS! Other companies workers also wanted to play QuizGame! %6 our turnover also decrease at 2016
  60. 60. @ercanaltug

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