Link-in to LinkedIn: Land a Job via Social Networking


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This presentation focuses on how to effectively use LinkedIn in the job search. Professional branding, Facebook, and Twitter are also covered.

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  • Go over the personal brand on linkedin handout
  • After reviewing each of the element slides, be sure to open a LinkedIn profile {preferably an updated version of yours} to demonstrate how these sections can be edited to reflect the content we are teaching.
  • Ask to show a students profile and look at the key elements (headshot/title/summary)
  • Point out that it you should be including tasks in LinkedIn for current/new positions
  • Encourage students to utilize the ERAU Alumni page to participate in discussions and reach out for information on prospective careers
  • ERAU
  • ERAU
  • Pull up linkedin profiles for examples/answer questions
  • Link-in to LinkedIn: Land a Job via Social Networking

    1. 1. What is LinkedIn A social networking site designed with professionals in mind. It highlights information similar to a résumé, provides forums for career- related discussion, and gives you a platform for career research.
    2. 2. Who Uses LinkedIn? 259M+ ©2013 LinkedIn Corporation. All Rights Reserved. professionals 3M+ companies 150+ industries Executives from every Fortune 50060K+ college and university alumni groups 64%64% outside the U.S. company 30M+ students and recent grads
    3. 3. Students & recent grads = LinkedIn’s fastest- growing demographic ©2013 LinkedIn Corporation. All Rights Reserved.
    4. 4. 84% 78%70% 39% 50% 37% 94% 80% 76% 73% 93% 54%
    5. 5. 84% of recruiters use social media to recruit 78% have made a hire through social media 70% of employers have successfully hired a candidate through social media 39% of companies use social networking sites to research job candidates 50% of employers will take a candidate out of the running for a job because of an inappropriate photo 37% screen candidates using LinkedIn 94% of recruiters used LinkedIn 80% of companies use LinkedIn to find candidates 76% of companies use social media to recruit 73%have made successful hires using social media 93% LinkedIn remains dominant 54% of recruiters now use Twitter
    6. 6. How Do I Capitalize on this Trend?  Get on LinkedIn  Proactively manage your online brand  Clean up your social networking sites with a professional brand  Use privacy settings carefully  Share industry knowledge on blogs, LinkedIn (groups and newsfeed), Twitter, and Facebook  Learn how to use social media sites to network and build your professional brand
    7. 7. LinkedIn Benefits for Students and Alumni 1 Build a professional online presence 2 Add connections with 'warm' contacts and alumni 3 Research companies, industries, and grad programs 4 Explore opportunities for undecided students 5 Learn professional networking etiquette ©2013 LinkedIn Corporation. All Rights Reserved.
    8. 8. Build and Enhance Your Own Professional Brand • Brand defined • Brand of YOU • Promoting your brand
    9. 9. Build and Enhance Your Own Professional Brand ©2013 LinkedIn Corporation. All Rights Reserved.
    10. 10. ------------------------------ Michael Loring Student, Embry-Riddle Aeronautical University Ph: (800) 555-1234 Connect with me on LinkedIn: Add LinkedIn to Your Email Signature
    11. 11. How should a Brand be Represented? ©2013 LinkedIn Corporation. All Rights Reserved.
    12. 12. “It’s no longer enough to simply have a solid resume. Students now need a professional online presence.” Holly Paul, Former US Recruiting Leader, PricewaterhouseCoopers ©2013 LinkedIn Corporation. All Rights Reserved.
    13. 13. Key Elements • Photo/Headshot •Make sure that it is up close, professional in nature but appropriate for you field, and preferably just of you •Headline • This automatically pulls from your current/most recent job, however you can change it to reflect an interesting brand statement •Should include area of study and/or career ambitions •Profile URL •Always update your profile url to be your name •This helps your profile pop up when you are Googled •You can also add this to your resume and email signature
    14. 14. Key Elements Websites •This is a great place to link blogs, Twitter, or other professional websites •Include your personal websites if you have collected projects and information for professional use
    15. 15. What does your profile highlight? ?
    16. 16. Key Elements Summary •Create a professional summary written in the first person •Focus on answering three main questions: (1) Who are you professionally? (2) What do you do or want to do? (3) Why are you unique? What are your skills and specialties? • Should be keyword rich for your industry that includes the types of positions you are seeking • Review job descriptions for keywords to include
    17. 17. Key Elements Experience • Post at least three recent positions • Be sure to include volunteer positions, internships, and jobs. Under each position, list the 1-2 most important bullets from your resume • Then, add 1-2 that you didn’t have space to include on your resume. This helps ensure that someone who has seen your resume is finding supplemental information on your LinkedIn profile • Start your bullets with action words, just like you would on your resume
    18. 18. Key Elements Education •Include all education • Honors, awards, activities, significant projects, relevant courses, and/or other highlights
    19. 19. Key Elements Skills & Expertise •Add industry and technical terms that relate to your field(s) of interest. This is a great section to also focus on keywords that may be used when employers are conducting searches on LinkedIn •View other professionals’ profiles to get more ideas
    20. 20. Key Elements Recommendations •Ideal to have 1-2 recommendations for each of your most recent work/project experiences •Customize the recommendation request to share why you are looking for a recommendation and what you would specifically like them to highlight •Recommender must be a LinkedIn member and connection must already be made
    21. 21. Add Connections with ‘Warm' Contacts and Alumni ©2013 LinkedIn Corporation. All Rights Reserved.
    22. 22. Connections • Connections should first be made with people that you have a relationship with • Begin by connecting with family , friends, coworkers/supervisors, classmates, and staff/instructors • Remember to add connections from internships/co-ops. The more 1st degree connections you have, the more helpful your 2nd degree connections will be; then 3rd degree connections will appear • Always customize connection requests. This adds a personal touch and will remind the person who you are • Continue to maintain your LinkedIn connections. As you meet new people at networking events or future jobs, connect with them right away
    23. 23. Yourmessagecanhaveupto300characters. This is for a 1st Degree connection Remember to personalize your communication Nope Yep Connections
    24. 24. This is for a 2nd Degree connection Make sure you feel comfortable and confident with your 1st degree connection before you request an introduction If your connection is fairly new to this feature, you may need to help him/her by providing these steps: 1. Search for one of the connection's (ex: Sean or Emily’s) profiles from the top of your home page 2. From results, click on the name 3. Hover over the "Send InMail" dropdown box and click “Share profile" 4. Enter each recipient's name in the "To" box 5. Modify the message to explain how recipients could benefit from knowing each other 6. Click Send Message Connections
    25. 25. Follow-up communication from an introduction should result in you replying and asking for the contact’s preferred email address. This will allow you to use the “Connect” button with the “Other” option which requires an email address Be sure to include a follow-up message that expresses your sincere enthusiasm to get to know this person You will need to make a 2nd degree connection before you connect with a 3rd degree connection Connections
    26. 26. Essentials Complete your profile! Fill out sections that are suggested such as projects/organizations, etc. Join the ERAU Alumni Association Group, ERAU Career Services Group, and other relevant groups Comment on group discussion boards or post your own topic/question/request Tap into the LinkedIn Alumni Tool and University Pages
    27. 27. Connecting with Alumni via “Network Tool”
    28. 28. Communication to ERAU Alumni Hi Greg, I am currently a senior at ERAU and came across your profile. I will graduate in May 2014, also with a degree in Aerospace Engineering, and have been interning with Gulfstream this last semester. I’m currently job hunting and hoping to make the transition from student to entry level engineer. I am really interested in knowing more about your career and was wondering if you might be willing to offer some advice or perhaps chat by phone? I would really appreciate your time and would be happy to help you in any way that I can. Thank you! - Emily You can typically connect with alumni or people in groups you are in without needing an introduction.
    29. 29. Groups • Use groups such as ERAU Alumni Group to ask questions and get to know alumni • Contribute to discussions to demonstrate you have professional knowledge • Use the Job tab to check out any position being recruited for Groups
    30. 30. • Use the “Interests” feature to connect with groups, companies, and influencers • Follow companies of interest to learn more • Use the company’s “career” tab to learn about their opportunities and culture Interests
    31. 31. Search for Positions Using the Jobs Category Several ways to search include: • Simple search by keyword • Search using connections • Search by location
    32. 32. Keep a Clean House • Update your LinkedIn profile - along with your resume • Continue to connect with those who you have already worked with to help build your network • Participate in discussions and groups- sign up for Google Alerts @ it will send you emails about specific topics you would like to post about • Accuracy and details matter! • Check for grammar • Use a professionally branded photo • Achieve “All-Star” status by completing sections of your profile
    33. 33. Protect Your Online Presence Privacy settings Negative content Professionalism
    34. 34. Questions?
    35. 35. Career Services Website EagleHire Network ERAU Connection ERNIE/Blackboard Facebook Going Places Career Blog LinkedIn Pinterest Twitter Connect, follow, join and like Career Services via all our communication methods…