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Nouncer   Business Plan U N C O N F I D E N T I A L Copyright 2007 © Hueniverse, LLC Version 1.14 / May 8, 2007 TM
Nouncer  is an Online  Hub for Real-Time  Newswires , the Natural Evolution of User Generated  Content <ul><li>Company Pur...
What’s the Problem? Issues Workarounds <ul><li>Cost Prohibitive </li></ul><ul><li>Lack of Reliable & Scalable Platform </l...
Nouncer ’s Solution <ul><li>Content Oriented </li></ul><ul><ul><li>Use Social Networking as a Vehicle, Not a Goal </li></u...
What is  Nouncer  For? News <ul><ul><li>Breaking News </li></ul></ul><ul><ul><li>Political Updates </li></ul></ul><ul><ul>...
Why Now? <ul><li>Natural Evolution </li></ul><ul><ul><li>User-Generated Content Seeks New Outlets </li></ul></ul><ul><li>R...
Who Will Use  Nouncer ? <ul><li>Businesses </li></ul><ul><ul><li>Advertisement to Large and Targeted Audience </li></ul></...
How Will  Nouncer  Get Users? <ul><li>Growth By Association </li></ul><ul><ul><li>Partnership with Content Vendors </li></...
Market Size <ul><li>Social Networking </li></ul><ul><ul><li>MySpace has Over 55M Unique Visitors (9/2006) </li></ul></ul><...
Who’s The Competition? <ul><li>Social Networks </li></ul><ul><ul><li>Real-Time: Twitter, Jaiku, Dodgeball </li></ul></ul><...
How is  Nouncer  Better? As of April 2007 Twitter Jaiku Facebook Windows Live Alerts Yahoo! Groups Blogger Nouncer Real-Ti...
How Will  Nouncer  Stay Better? <ul><li>Focus on Content </li></ul><ul><ul><li>Add Value to Social Networks without Compet...
What’s Inside  Nouncer ? <ul><ul><li>Web User </li></ul></ul><ul><ul><li>Sign-Up / Password </li></ul></ul><ul><ul><li>Cre...
When Will  Nouncer  Be Ready? <ul><li>November 2007 </li></ul><ul><li>Channels Creation </li></ul><ul><li>Limited 3rd Part...
How Does It Make Money? <ul><li>Membership Fees </li></ul><ul><ul><li>3 Tier Membership Structure </li></ul></ul><ul><ul><...
Who Is Behind  Nouncer ? <ul><li>Eran Hammer-Lahav </li></ul><ul><ul><li>Founder </li></ul></ul><ul><ul><li>Software Devel...
Advisory Board <ul><li>Jonathan Brodsky </li></ul><ul><ul><li>General Manager, AllMenus.com </li></ul></ul><ul><li>Alan Ha...
Financial Forecast Year 1 2 3 4 5 Members 81,000  322,253  725,776  1,634,588  3,681,404  Revenues Membership $  205,589  ...
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Nouncer's Old Business Plan

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The original business plan for Nouncer, a microblogging site. Initially planned as a consumer website, Nouncer was meant to provide a different approach to microblogging than existing platforms. This approach has been replaced with new focus on backend technologies and web service APIs instead (a B2B model). For more information about Nouncer, visit the http://hueniverse.com.

Published in: Business, Technology

Nouncer's Old Business Plan

  1. 1. Nouncer Business Plan U N C O N F I D E N T I A L Copyright 2007 © Hueniverse, LLC Version 1.14 / May 8, 2007 TM
  2. 2. Nouncer is an Online Hub for Real-Time Newswires , the Natural Evolution of User Generated Content <ul><li>Company Purpose </li></ul>
  3. 3. What’s the Problem? Issues Workarounds <ul><li>Cost Prohibitive </li></ul><ul><li>Lack of Reliable & Scalable Platform </li></ul><ul><li>High Infrastructure Ownership Cost </li></ul><ul><li>Missing Destination </li></ul><ul><li>Scattered Audience </li></ul><ul><li>Context Limited to Social-Networking </li></ul><ul><li>Limited Usability </li></ul><ul><li>Overwhelming Volume </li></ul><ul><li>No Delivery Controls </li></ul><ul><li>Confined Distribution </li></ul><ul><li>Limit Audience to Blogs & Email </li></ul><ul><li>Produce Content to Fit Limitations </li></ul><ul><li>Creative Usage </li></ul><ul><li>Use Social Networks for Distribution </li></ul><ul><li>Create Multiple Accounts for Channels </li></ul><ul><li>Development </li></ul><ul><li>Create Costly Customized Solutions </li></ul><ul><li>Build Fragmented Supplements </li></ul>No Existing Services Enable Consumers to Utilize the Full Potential of Real-Time Content
  4. 4. Nouncer ’s Solution <ul><li>Content Oriented </li></ul><ul><ul><li>Use Social Networking as a Vehicle, Not a Goal </li></ul></ul><ul><ul><li>Create a Hub with Search, Guides, & Ranking System </li></ul></ul><ul><ul><li>Enable New Content with Discovery Services </li></ul></ul><ul><li>Usability </li></ul><ul><ul><li>Control Updates Overflow with Powerful Quality Filters </li></ul></ul><ul><ul><li>Utilize Familiar Interface with New Technologies </li></ul></ul><ul><li>Platform </li></ul><ul><ul><li>Designed From the Ground Up to Scale </li></ul></ul>
  5. 5. What is Nouncer For? News <ul><ul><li>Breaking News </li></ul></ul><ul><ul><li>Political Updates </li></ul></ul><ul><ul><li>Live Sports </li></ul></ul>Gossip <ul><ul><li>School Rumors </li></ul></ul><ul><ul><li>Celebrity Sightings </li></ul></ul><ul><ul><li>“ Page 6” Items </li></ul></ul>Friends & Family <ul><ul><li>Emergency Contact </li></ul></ul><ul><ul><li>Trips / Events </li></ul></ul><ul><ul><li>Special Moments </li></ul></ul>Business <ul><ul><li>Financial News </li></ul></ul><ul><ul><li>Market Updates </li></ul></ul><ul><ul><li>Deal Rumors </li></ul></ul>Commerce <ul><ul><li>Real Estate Listings </li></ul></ul><ul><ul><li>Premium Content </li></ul></ul><ul><ul><li>Quick Promotions </li></ul></ul>
  6. 6. Why Now? <ul><li>Natural Evolution </li></ul><ul><ul><li>User-Generated Content Seeks New Outlets </li></ul></ul><ul><li>Real-Time Content </li></ul><ul><ul><li>New Format, Fast-Growing Consumer Interest </li></ul></ul><ul><ul><li>Content Overload Requires New Solutions </li></ul></ul><ul><ul><li>Mobile Content Adds Value to Existing Businesses </li></ul></ul><ul><li>Technology Maturity </li></ul><ul><ul><li>Instant Messaging and SMS are Widely Used </li></ul></ul>Email Instant Messaging + SMS + Blogs Nouncer
  7. 7. Who Will Use Nouncer ? <ul><li>Businesses </li></ul><ul><ul><li>Advertisement to Large and Targeted Audience </li></ul></ul><ul><ul><li>Free or Paid Content Distribution </li></ul></ul><ul><ul><li>Instant Mobility and Real-Time Solution </li></ul></ul><ul><li>Individuals </li></ul><ul><ul><li>Teenagers – Gossip, Chatter, Social Networking </li></ul></ul><ul><ul><li>Bloggers – Headline Updates, Larger Audience </li></ul></ul><ul><ul><li>Fans – Sports, Politics, Entertainment, Fashion </li></ul></ul><ul><ul><li>Families – Hot Line, Events </li></ul></ul>
  8. 8. How Will Nouncer Get Users? <ul><li>Growth By Association </li></ul><ul><ul><li>Partnership with Content Vendors </li></ul></ul><ul><ul><li>Support Twitter Users </li></ul></ul><ul><ul><li>Low Cost Local Marketing </li></ul></ul><ul><li>Member Driven </li></ul><ul><ul><li>Provide Tools for Invitations and Content Promotion </li></ul></ul><ul><ul><li>Support API Usage for New Services </li></ul></ul><ul><li>Future Growth </li></ul><ul><ul><li>Syndicated Content, Advertisement, Merger/Acquisition </li></ul></ul>
  9. 9. Market Size <ul><li>Social Networking </li></ul><ul><ul><li>MySpace has Over 55M Unique Visitors (9/2006) </li></ul></ul><ul><ul><li>Nouncer Targets Active Users (30% of MySpace, 16.5M) </li></ul></ul><ul><li>Consumer-Generated Content </li></ul><ul><ul><li>US Social Networking Ad Spending for 2007 - $865M </li></ul></ul><ul><li>Real-Time Content Trends </li></ul><ul><ul><li>Twitter has 100K+ Members, 100% Growth in Q1 2007 </li></ul></ul><ul><ul><li>88% of Internet Users Use Text Messaging </li></ul></ul><ul><ul><li>Mobile Ads: $3B in 2007 ($19B Worldwide By 2011) </li></ul></ul>Sources: eMarketer, ROI Research, NY Times, ABI Research
  10. 10. Who’s The Competition? <ul><li>Social Networks </li></ul><ul><ul><li>Real-Time: Twitter, Jaiku, Dodgeball </li></ul></ul><ul><ul><li>General: Facebook, Bebo </li></ul></ul><ul><li>Messaging Infrastructure </li></ul><ul><ul><li>Twitter API </li></ul></ul><ul><ul><li>Windows Live Alerts </li></ul></ul><ul><li>Consumer Generated Content </li></ul><ul><ul><li>Yahoo! Groups </li></ul></ul><ul><ul><li>Blogger </li></ul></ul>
  11. 11. How is Nouncer Better? As of April 2007 Twitter Jaiku Facebook Windows Live Alerts Yahoo! Groups Blogger Nouncer Real-Time Delivery  SMS Only SMS Only  Email Only   Search & Guides      Search Only  Multi-Channel        Subscription Filters        Content Rating        Content Discovery        Open Framework   Internal     3 rd Party Distribution IM Only      
  12. 12. How Will Nouncer Stay Better? <ul><li>Focus on Content </li></ul><ul><ul><li>Add Value to Social Networks without Competing </li></ul></ul><ul><ul><li>Build a Leading eBay-Like Hub for Newswires </li></ul></ul><ul><ul><li>Constantly Innovate the Content Quality System </li></ul></ul><ul><li>Build Strategic Relationships </li></ul><ul><ul><li>Support 3 rd Party Distribution (Twitter, Live Alerts) </li></ul></ul><ul><ul><li>Promote API Usage by Leading Content Providers </li></ul></ul><ul><li>Long Term Strategy </li></ul><ul><ul><li>Invest in Scalable and Reliable Infrastructure </li></ul></ul>
  13. 13. What’s Inside Nouncer ? <ul><ul><li>Web User </li></ul></ul><ul><ul><li>Sign-Up / Password </li></ul></ul><ul><ul><li>Create Channels </li></ul></ul><ul><ul><li>Send Messages </li></ul></ul><ul><ul><li>Search Content </li></ul></ul><ul><ul><li>Rate & Give Feedback </li></ul></ul><ul><ul><li>Content Recipient </li></ul></ul><ul><ul><li>Receive Instant Messages </li></ul></ul><ul><ul><li>Receive Batch Email </li></ul></ul><ul><ul><li>Subscribe to RSS Feeds </li></ul></ul><ul><ul><li>Send Messages </li></ul></ul><ul><ul><li>Use Messenger Add-Ins </li></ul></ul><ul><ul><li>Mobile User </li></ul></ul><ul><ul><li>Receive SMS Messages </li></ul></ul><ul><ul><li>Send Messages </li></ul></ul><ul><ul><li>Browse nouncer .mobi </li></ul></ul><ul><ul><li>Web Server </li></ul></ul><ul><ul><li>Channel Administration </li></ul></ul><ul><ul><li>Directories & Guides </li></ul></ul><ul><ul><li>Search Services </li></ul></ul><ul><ul><li>Content Archive </li></ul></ul><ul><ul><li>Web Services API </li></ul></ul><ul><ul><li>Distribution Server </li></ul></ul><ul><ul><li>Real-Time Delivery </li></ul></ul><ul><ul><li>Content Filters </li></ul></ul><ul><ul><li>Message Routing </li></ul></ul><ul><ul><li>Database Server </li></ul></ul><ul><ul><li>Configuration </li></ul></ul><ul><ul><li>Content </li></ul></ul>
  14. 14. When Will Nouncer Be Ready? <ul><li>November 2007 </li></ul><ul><li>Channels Creation </li></ul><ul><li>Limited 3rd Party Distribution </li></ul><ul><li>Membership Accounts </li></ul><ul><li>Framework API </li></ul><ul><li>May 2008 </li></ul><ul><li>Advance Filters & Delivery </li></ul><ul><li>Channel Directory </li></ul><ul><li>Quiet Time, Email Batch </li></ul><ul><li>Infrastructure Scalability </li></ul><ul><li>November 2008 </li></ul><ul><li>User Directories </li></ul><ul><li>Channel Moderators </li></ul><ul><li>Social Networking Ratings </li></ul><ul><li>Location-Based Mobile Filters </li></ul>
  15. 15. How Does It Make Money? <ul><li>Membership Fees </li></ul><ul><ul><li>3 Tier Membership Structure </li></ul></ul><ul><ul><ul><li>Basic (Free), Enhanced (10% of Members, $19.95 a Year), and Premium (1% of Members, $99.95 a Year) </li></ul></ul></ul><ul><ul><li>Paid Membership Driven by Advance Filters and Controls </li></ul></ul><ul><li>Advertisement </li></ul><ul><ul><li>Web Pages – Clicks / Impressions </li></ul></ul><ul><ul><li>SMS Texts, Instant Messaging - Impressions </li></ul></ul><ul><li>Listing Fees </li></ul><ul><ul><li>Fees to List Channels in Directory to Increase Exposure </li></ul></ul>
  16. 16. Who Is Behind Nouncer ? <ul><li>Eran Hammer-Lahav </li></ul><ul><ul><li>Founder </li></ul></ul><ul><ul><li>Software Development Manager with 15 Years Experience Designing, Implementing, and Managing Complex Software Projects </li></ul></ul><ul><ul><li>Extensive Hands-On Experience in Large Scale Distributed Systems with Focus on Performance, Size, Stability, and Cost of Ownership </li></ul></ul><ul><ul><li>Most Recently: </li></ul></ul><ul><ul><ul><li>Director – Knight Trading Group, </li></ul></ul></ul><ul><ul><ul><li>Vice President – Citigroup Investment Banking </li></ul></ul></ul>
  17. 17. Advisory Board <ul><li>Jonathan Brodsky </li></ul><ul><ul><li>General Manager, AllMenus.com </li></ul></ul><ul><li>Alan Hammer </li></ul><ul><ul><li>Senior Portfolio Advisor, Westminster Management </li></ul></ul><ul><li>Nir Liberboim </li></ul><ul><ul><li>Senior Associate, McKinsey & Company </li></ul></ul><ul><li>Alon Ravid </li></ul><ul><ul><li>CTO / General Manager, Invoke Solutions </li></ul></ul>
  18. 18. Financial Forecast Year 1 2 3 4 5 Members 81,000 322,253 725,776 1,634,588 3,681,404 Revenues Membership $ 205,589 $ 870,654 $ 1,807,732 $ 3,960,169 $ 8,838,036 Web Ads $ 789 $ 7,842 $ 19,985 $ 45,010 $ 101,370 Text Ads $ 6,597 $ 105,619 $ 254,662 $ 556,796 $ 1,241,244 Directory $ 3,136 $ 30,608 $ 70,475 $ 151,703 $ 336,506 Total $ 216,111 $ 1,014,723 $ 2,152,854 $ 4,713,677 $ 10,517,156 Expenses Marketing $ - $ 39,070 $ 145,268 $ 327,172 $ 736,854 Operations $ 30,310 $ 37,189 $ 62,996 $ 129,736 $ 286,404 SMS $ 21,474 $ 50,325 $ 98,819 $ 198,284 $ 288,000 Staff $ 359,000 $ 434,000 $ 788,100 $ 1,013,900 $ 1,420,200 Total $ 410,784 $ 560,583 $ 1,095,183 $ 1,669,092 $ 2,731,458 Profit $ (194,673) $ 454,140 $ 1,057,671 $ 3,044,586 $ 7,785,698

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