ERA Landmark 2009 Marketing Presentation

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ERA Landmark 2009 Marketing Presentation

  1. 1. © 2009 ERA Landmark Real Estate
  2. 2. <ul><li>Montana Native, Bozeman resident since 1981 </li></ul><ul><li>Strong ties to business & arts/culture community </li></ul><ul><li>Current community roles: </li></ul><ul><ul><li>Advisory Board, MSU College of Music </li></ul></ul><ul><ul><li>Director, Big Sky Western Bank </li></ul></ul><ul><ul><li>Advisory Board, Gallatin Valley Land Trust </li></ul></ul><ul><ul><li>Honorary Board Member, Bozeman Symphony </li></ul></ul><ul><li>Active in Real Estate Community since 1980 </li></ul><ul><li>Broker/Owner, ERA Landmark Real Estate with offices in Bozeman, Big Sky, Livingston and Clyde Park </li></ul><ul><li>Owner, Intermountain Property Management & Montana Vacation Rentals </li></ul><ul><li>Broker/Owner NAI Landmark Commercial </li></ul>Robyn Erlenbush
  3. 3. We Live Here, We Love It Here… We have a special affinity for this part of Montana, with its magnificent scenery, year-round recreation and strong sense of history and community. Let us share our passion and knowledge of the area, along with our real estate expertise, with you. We take great pride in representing all types of property, including secluded getaways, year-round residences, recreational parcels and commercial investments.
  4. 4. Success & Excellence ERA Landmark Real Estate strives to provide the definitive experience when selling or buying a home. Our expertise in geographic location, market trends and demographics offer a wealth of knowledge for the consumer. Our Realtors® specialize in residential properties and vacant land, resort homes and luxury homes. Our commercial associates provide expertise concerning all phases of commercial and business real estate. ERA Landmark professionals are at hand to smooth our client’s transitions.
  5. 5. Our highly trained Realtors ® provide extra attention and service that selling property demands. ERA Landmark Real Estate brokers and sales associates are established leaders in their individual market places and have demonstrated success in their markets. These brokers and associates offer clients increased geographic exposure, referral activity and a targeted marketing program that reflects the highest property value.
  6. 6. <ul><li>This graph illustrates the origin of buyers involved with ERA Landmark’s 2008 Sales . Buyers are categorized based on the following: </li></ul><ul><ul><li>The local category includes buyers who are residents of Southwest Montana (residing locally a minimum of one year). </li></ul></ul><ul><ul><li>The Montana category includes buyers who reside within the state but outside Southwest Montana at the time of sale. </li></ul></ul><ul><ul><li>All other buyers have been categorized into state regions correlating to the time zones (Hawaii & Alaska included in Pacific) or into foreign countries. </li></ul></ul>Client Demographics-Bozeman & Big Sky
  7. 7. <ul><li>This graph illustrates the origin of buyers involved with ERA Western Land 2008 Sales . Buyers are categorized based on the following: </li></ul><ul><ul><li>The local category includes buyers who are residents of Southwest Montana (residing locally a minimum of one year). </li></ul></ul><ul><ul><li>The Montana category includes buyers who reside within the state but outside Southwest Montana at the time of sale. </li></ul></ul><ul><ul><li>All other buyers have been categorized into state regions correlating to the time zones (Hawaii & Alaska included in Pacific) or into foreign countries. </li></ul></ul>Client Demographics-Livingston & Clyde Park
  8. 8. Southwest Montana In The News <ul><li>Bozeman and 4 other Montana cities ranked in Top 25 Housing Markets for 2009 by Housing Predictor </li></ul><ul><li>Bozeman ranked #2 in Bizjournal’s America’s Top 10 “Dream Towns,” 2008 </li></ul><ul><li>Livingston ranked #6 in a guide titled “101 Best Outdoor Towns: Unspoiled Places to Visit, Live & Play” released by The Countryman Press, 2008 </li></ul>
  9. 9. Southwest Montana In The News <ul><li>Livingston named in Budget Travel’s “10 Coolest Small Towns,” 2008 </li></ul><ul><li>Big Sky named in Matador Trips’ “Top 10 North American Ski Resorts,” 2008 </li></ul><ul><li>US News & World Reports named Bozeman #1 Best Place to Retire in 2007 </li></ul>
  10. 10. Primary Residence – Buyer Origin Based on Sales Volume Sold by ERA Landmark Real Estate January through December 2008
  11. 11. Investment Property– Buyer Origin Based on Sales Volume Sold by ERA Landmark Real Estate January through December 2008
  12. 12. Second Home Market – Buyer Origin Based on Sales Volume Sold by ERA Landmark Real Estate January through December 2008
  13. 13. Property Use ERA Western Land Based on Sales Volume Sold by ERA Western Land Real Estate January through December 2008
  14. 14. Expert Quality Service In Southwest Montana, ERA Landmark Real Estate has become synonymous with success and excellence in the selling of upscale luxury and resort properties . Over the past 31 years, we have defined our reputation for expertise, integrity, quality and service. Our sellers of fine properties recognize our market knowledge and professionalism combined with our ability to listen and appreciate the uniqueness of their premier property.
  15. 15. ERA Landmark is a broker member of ERA's International Collection. The ERA International Collection is designed to showcase unique homes and luxury properties in the top 10 percent of the market and above. These distinctive listings receive special marketing attention and national exposure in efforts to attract appropriate buyers. ERA International Collection
  16. 16. ERA Landmark Market Share ERA Landmark is SW Montana’s leader in luxury sales closed with 35% of the closed transactions from January through December 2008 Source: SW Montana MLS closed listing volume Area 1 & 2 ERA Luxury Listings Sold Above $950,000
  17. 17. ERA Western Land Market Share Source: SW Montana MLS closed listing volume Area 6 , 2008 Park County Residential Sales SF Under 1 Acre
  18. 18. ERA Landmark is also an affiliate of Who's Who In Luxury Real Estate. Who's Who recognizes an elite group of Realtors ® and real estate firms from around the world who specialize in luxury properties. ERA Landmark Real Estate is proud to be a part of this prestigious directory and website LUXURYREALESTATE.COM Homes with a market value in excess of $850,000 may be promoted under this special label. Who’s Who In Luxury Real Estate
  19. 19. Media Plan & Ad Placement ERA Landmark Real Estate prides itself on the creation of customized marketing plans that best promote each property and its unique attributes. Our marketing department has design, layout and internet expertise to offer the most innovative tools available. ERA Landmark Real Estate Guide Bozeman Chamber Community Guide Bozeman Chamber Area Map HomeSeekers Magazine Specialty Publications & Newspapers Bozeman Chronicle Livingston Enterprise Big Sky Weekly Big Sky Journal
  20. 20. Internet Listing Distribution One of the key obligations for ERA Marketing is to ensure your listings are viewed by as many consumers as possible. To that end, we have created an aggressive online listing distribution strategy to secure the most visible, effective and appropriate distribution channels. Your listings may appear on the following Web sites based on your property qualifications pertaining to its features:
  21. 22. Email Marketing <ul><li>Monthly e-blasts to current and past clients to promote </li></ul><ul><ul><li>Real Estate News </li></ul></ul><ul><ul><li>SW Montana News </li></ul></ul><ul><ul><li>Featured Properties </li></ul></ul>
  22. 23. Virtual Tours
  23. 24. Associate Internet Exposure Many of our Associates support personal websites that provide additional exposure for their listed properties. These sites offer property searches through the Gallatin Association of Realtors ® Multiple Listing Service making it easy for potential buyers to locate the property of their dreams. Potential out-of-area Buyers can also discover the many amenities that our area has to offer.
  24. 25. Full Color Real Estate Guides
  25. 26. Online Real Estate Guide
  26. 27. Image Ads
  27. 28. ERA Landmark – Main Street ERA Landmark – Main Street offers an experience-based outlet for real estate related services. The inviting and comfortable atmosphere provides large screen viewing of property for both local residents and vacation visitors. Full real estate services are available. Additionally, residents and visitors will be able to purchase tickets for many of our cultural activities and also get a glimpse of museum displays.
  28. 30. Community conference and gathering room Displays on regional arts, culture & history Client receptions, concerts, events and art-walks The Gallery
  29. 31. <ul><li>Local “Treasures” </li></ul><ul><ul><li>Arts Desk and Real Estate Concierge </li></ul></ul><ul><ul><li>Cultural events, tickets and information </li></ul></ul>ERA Landmark – Main Street
  30. 32. <ul><li>Arts </li></ul><ul><li>Fishing </li></ul><ul><li>Golf </li></ul><ul><li>Hiking </li></ul><ul><li>Scenic Drives </li></ul><ul><li>Skiing </li></ul>Regional Information Cards
  31. 33. ERA’s Buyer’s Protection Plan provides worry free home ownership for the first year. For a little more than $1 per day, buyers can be assured that unforeseen repairs are covered. <ul><li>Buying a home brings a lot of uncertainty. The older a mechanical system is, the greater chance of it breaking down. Even new equipment can be faulty and costly to repair. A Home Protection Plan can offer: </li></ul><ul><li>Savings. One low deductible per service call instead of paying the full cost of repairs. </li></ul><ul><li>Security. Your customer doesn't have to worry about paying for costly repairs if a breakdown occurs. </li></ul><ul><li>Convenience. A network of local, professional technicians are available through a toll-free, 24 Hour Customer Service Hotline. </li></ul>Affordable Home Warranty
  32. 34. <ul><li>Benefits of the ERA Sellers Security ® Plan </li></ul><ul><li>Relocating Professionals who have a former residence to sell will benefit from: </li></ul><ul><li>National and International referral network </li></ul><ul><li>Guaranteed sale and closing date </li></ul><ul><li>Our Equity Advance Program </li></ul><ul><li>Increased buying power </li></ul><ul><li>&quot;Trade-In&quot; Option for your buyer </li></ul><ul><li>and Peace of Mind </li></ul>ERA Sellers Security Plan
  33. 35. Apply on-line or call our Local Loan Professional Gregory Kamplain @ 1-406-556-5046 Wells Fargo Home Mortgage
  34. 36. 1807 W. Dickerson, Suite A, Bozeman, Montana 888-871-7856 Property Management
  35. 37. <ul><li>Affordable selections </li></ul><ul><li>From Bozeman to Yellowstone </li></ul><ul><li>Availability year-round </li></ul><ul><li>Fully furnished </li></ul><ul><li>Offering housekeeping and catering </li></ul>MontanaVacation.com
  36. 38. Welcome to BozemanRental.com, your source for Corporate Housing and Long-Term Rentals. We provide furnished and unfurnished units to suit all of your rental needs. Please email or call us if you have questions about any of the rentals, or if you would like to set up an appointment to view one or more of the listings. Wendy Freeman Eva Elzey BozemanRental.com Holly Wilson Intermountain Property Management, Inc., is a division of ERA Landmark Real Estate
  37. 39. Diane “Peanuts” Money Corporate Relocation Manager Kelly Lawlor Marketing Coordinator Sannah Brandt Financial Coordinator Jenny Burrows Technology Coordinator Meet The Staff Lindsey Reznicek Big Sky Office Manager Kathryn Bornemann Livingston Client Services Tracy Bragg Livingston Office Manager Jessie Sarrazin Livingston Client Services

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