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Crea%ve	  Engineering	   PDL	  Dis%nguished	  Alumni	  Talk	             Erik	  Riedel,	  PhD	                        	   ...
Crea%vity	  
 Exposure	  to	  diverse	  fields	  and	  diverse	  ideas	  is	  cri%cal	  to	  be	  able	  to	  see	  the	  “big	  picture...
Magazines	  on	  my	                                                           Conferences	  among	       nightstand	     ...
 The	  same	  thing	  is	  true	  in	  discussion	  among	  your	  peers	  and	  colleagues.	  	  Inclusion	  of	  diverse...
Seagate	  Ac%ve	  Storage	  Tour	  
 Most	  important	  advice	  –	  get	  out	  of	  the	  office	  regularly.	  	  Whether	  to	  conferences,	  or	  to	  tal...
Consumer	  
Enterprise	  	  Go	  into	  someone’s	  data	  center	  and	  look	  around	             Picture	  from	  flickr/ewwhite	  
 Look	  in	  the	  corners	  too	                                            Pictures	  from	  flickr/ewwhite,	  craig1blac...
Passion	  
 Enthusiasm.	  
 Results	  maer.	  
There	  are	  always	  more	  solu%ons	  than	  barriers,	  but	  there	  sure	  are	  a	  lot	  of	  barriers….	       	 ...
 Don’t	  mis-­‐underes%mate	  the	  power	  of	  ge_ng	  your	  hands	  dirty.	  	  Prototypes,	  systema%c	  analysis,	  ...
Engineering	  
 There	  are	  a	  lot	  of	  ways	  for	  an	  engineer	  /scien%st	  to	  make	  an	  impact.*	  	  	  	  	  *	  The	  d...
Pa%ence	  
Objects	  Ideas	                                                   Results	  •  U.S.	  6,298,401	  Anderson	              ...
Pa%ence	  II	  
See	  U.S.	  Patent	  7,464,106	  	  (January	  2006)	  
Patents	  •  6,732,241	   	  Technique	  for	  migra%ng	  data	     between	  storage	  devices	  for	  reduced	  power	  ...
Influence	  •  Research	  vs.	  Product	  Groups	  	  •  CTOs	  have	  an	  impact	  almost	  exclusively	  by	       influe...
Communica%on	  
Dinners	   Mee%ngs	       Mee%ngs	                  Career	                                            Progression	       ...
 Never	  underes%mate	  the	  power	  of	  talking	  and	  listening.	  	  	  	  	  	  	  PowerPoint	  is	  way	  over-­‐r...
 There	  are	  numerous	  studies	  that	  show	  that	  your	  personal	  network	  is	  the	  single	  biggest	  determi...
Summary	  Crea%vity	  Passion	  Results	  &	  Rigor	  Pa%ence	  Influence	  Communica%on	  
References	  •  Listen:	  Discover	  the	  Secret	  to	  GeIng	  Through	  to	     Absolutely	  Anyone	  by	  Mark	  Gouls...
What	  wouldn’t	  fit	  into	  the	  talk	  OTHER	  THOUGHTS	  
Cloud	  Compu%ng	  
The	  previously	  separate	  roles	  of	  sopware	  developer	  and	  opera%ons	  have	  [become]	  increasingly	  interm...
 Cloud	  is	  open	  an	  “excuse”	  for	  enterprises	  to	  move	  to	  “New	  IT”	  –	  away	  from	  the	  old	  clien...
Consumer	  vs.	  Enterprise	  
 The	  way	  we	  run	  our	  lives	  has	  forever	  changed.	  	  The	  employees	  we	  are	  hiring	  right	  out	  of...
From	  September	  2010,	  SNIA	  CloudBurst	  keynote	  by	  Geoffrey	  Moore	  
Consumer	  Aen%on	  	  •  Diagram	  from	  Maya	                                                     Gap	                 ...
Small	  Nodes	  vs.	  Big	  Nodes	  
From	  April	  1999,	  Ac%ve	  Disks	  talk	  
PDL Distinguished Alumni Talk
PDL Distinguished Alumni Talk
PDL Distinguished Alumni Talk
PDL Distinguished Alumni Talk
PDL Distinguished Alumni Talk
PDL Distinguished Alumni Talk
PDL Distinguished Alumni Talk
PDL Distinguished Alumni Talk
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PDL Distinguished Alumni Talk

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PDL Distinguished Alumni Talk

  1. 1. Crea%ve  Engineering   PDL  Dis%nguished  Alumni  Talk   Erik  Riedel,  PhD     October  2010   Bedford  Springs,  PA  
  2. 2. Crea%vity  
  3. 3.  Exposure  to  diverse  fields  and  diverse  ideas  is  cri%cal  to  be  able  to  see  the  “big  picture”  when  faced  with  a  problem  in  your  own  domain.  
  4. 4. Magazines  on  my   Conferences  among   nightstand   my  trip  reports   •  Economist   •  InfoVis   •  Business  Week   •  CODES   •  Wired   •  Int’l  CES   •  Fast  Company   •  Emergence   •  Technology  Review   •  SOUPS   •  Harvard  Business  Review   •  Forbes   •  ISCA   •  Talk*   •  ASPLOS   PLUS  –  any  book  with  “innova%on”  in  the  %tle  *no  longer  in  print,  Tina  Brown  interview  magazine  
  5. 5.  The  same  thing  is  true  in  discussion  among  your  peers  and  colleagues.    Inclusion  of  diverse  ideas  and  approaches  leads  to  superior  solu3ons.  
  6. 6. Seagate  Ac%ve  Storage  Tour  
  7. 7.  Most  important  advice  –  get  out  of  the  office  regularly.    Whether  to  conferences,  or  to  talks  or  to  visit  other  divisions  in  your  company,  or  (best)  to  visit  your  customers                  (the  target  users  of  your  technology).  
  8. 8. Consumer  
  9. 9. Enterprise    Go  into  someone’s  data  center  and  look  around   Picture  from  flickr/ewwhite  
  10. 10.  Look  in  the  corners  too   Pictures  from  flickr/ewwhite,  craig1black  
  11. 11. Passion  
  12. 12.  Enthusiasm.  
  13. 13.  Results  maer.  
  14. 14. There  are  always  more  solu%ons  than  barriers,  but  there  sure  are  a  lot  of  barriers….    real  and  imagined      Budgets,  skills,  headcount,  informa%on,  freedom-­‐of-­‐ac%on,  poli%cs,  processes  
  15. 15.  Don’t  mis-­‐underes%mate  the  power  of  ge_ng  your  hands  dirty.    Prototypes,  systema%c  analysis,  evalua%on.    Make  the  %me  for  rigor.  
  16. 16. Engineering  
  17. 17.  There  are  a  lot  of  ways  for  an  engineer  /scien%st  to  make  an  impact.*          *  The  difference  between  a  scien3st  and  an  engineer  is  that  the  engineer  stops  to  think  how  much  it  will  cost.  
  18. 18. Pa%ence  
  19. 19. Objects  Ideas   Results  •  U.S.  6,298,401  Anderson   •  Lustre  •  CMU  NASD   •  Panasas   –  Network-­‐Aached  Secure  Disks   •  IETF  pNFS  •  NSIC  NASD   •  EMC  Atmos   –  Wide  support  &  feedback  •  T10  OSD  (SNIA/ANSI)   Influences   –  Wide  support  &  feedback   •  Google  GFS   –  Worked  out  lots  of  details   •  Spinnaker  •  Storage  Bricks  (Gray)   •  S3   –  Saw  the  win,  spread  the  word   •  ….  
  20. 20. Pa%ence  II  
  21. 21. See  U.S.  Patent  7,464,106    (January  2006)  
  22. 22. Patents  •  6,732,241    Technique  for  migra%ng  data   between  storage  devices  for  reduced  power   consump%on  •  7,200,747    System  for  ensuring  data  privacy   and  user  differen%a%on  in  a  distributed  file   system  •  7,405,941  Storage  array  with  enhanced  RVI  
  23. 23. Influence  •  Research  vs.  Product  Groups    •  CTOs  have  an  impact  almost  exclusively  by   influencing  the  “real”  parts  of  the  business   –  Product  Management   –  Sales  &  Marke%ng   –  Business  GMs  –  caveat:  don’t  confuse  power  with  influence  
  24. 24. Communica%on  
  25. 25. Dinners   Mee%ngs   Mee%ngs   Career   Progression   Code    Amount  of  %me  spent   *Advice  courtesy  Jim  Gray,   as  retold  in  May  2007  at     UC  Berkeley  on  a  day  both   sad  and  upliping  
  26. 26.  Never  underes%mate  the  power  of  talking  and  listening.              PowerPoint  is  way  over-­‐rated.  
  27. 27.  There  are  numerous  studies  that  show  that  your  personal  network  is  the  single  biggest  determinant  of  career  success.    These  studies  are  correct.  
  28. 28. Summary  Crea%vity  Passion  Results  &  Rigor  Pa%ence  Influence  Communica%on  
  29. 29. References  •  Listen:  Discover  the  Secret  to  GeIng  Through  to   Absolutely  Anyone  by  Mark  Goulston  •  The  Tipping  Point:  How  LiLle  Things  Can  Make  a   Big  Difference  by  Malcolm  Gladwell    •  Made  to  S3ck:  Why  Some  Ideas  Survive  and   Others  Die  by  Chip  &  Dan  Heath  •  Design  Thinking  (IDEO  and  others)  •  The  Future  of  Enterprise  IT  by  Geoff  Moore  at   2010  SNIA  CloudBurst  event  •  Gobioff/Riedel  Emigra%on  talks  –  startups  vs.  labs  
  30. 30. What  wouldn’t  fit  into  the  talk  OTHER  THOUGHTS  
  31. 31. Cloud  Compu%ng  
  32. 32. The  previously  separate  roles  of  sopware  developer  and  opera%ons  have  [become]  increasingly  intermeshed  and  intertwined.  Things  are  materially  different…   Ray  Ozzie,  Chief  SoUware  Architect,  MicrosoU   Programmers   IT  Managers   Ruby/Rails,  MapReduce   VM  images,  vApps,  VLANs  
  33. 33.  Cloud  is  open  an  “excuse”  for  enterprises  to  move  to  “New  IT”  –  away  from  the  old  client/server  model  that  has  been  used  for  the  past  ten  years  [toward  Web  2.0  IT]   Werner  Vogels,  CTO,  Amazon  
  34. 34. Consumer  vs.  Enterprise  
  35. 35.  The  way  we  run  our  lives  has  forever  changed.    The  employees  we  are  hiring  right  out  of  school  are  appalled  by  the  technology  we  use  to  run  our  companies.  They  are  more  produc%ve  at  home  than  they  are  in  the  office.     Marc  Benioff,  CEO,  Salesforce.com  
  36. 36. From  September  2010,  SNIA  CloudBurst  keynote  by  Geoffrey  Moore  
  37. 37. Consumer  Aen%on    •  Diagram  from  Maya   Gap   Courtesy  Mick  McManus,  MAYA  Design  
  38. 38. Small  Nodes  vs.  Big  Nodes  
  39. 39. From  April  1999,  Ac%ve  Disks  talk  

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