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All of the people who matter to you. 
Where they discover what matters to them. 
Every day. 
Everywhere.
Everything done with traditional media, can be done even better with Facebook
Your customers 
(CRM data base) 
Custom 
Audiences 
Website 
Custom 
Audiences 
Visitors to your website 
Look a Like 
Aud...
Your customers 
(CRM database) 
Custom 
Audiences
Matched targets 
People you know 
Facebook Users 
People you know on Facebook 
Custom AudiencesReach your specific custome...
Website 
Custom 
Audiences 
Visitors to your website
21 August, 2014
Capture Website intent signals 
Reach someone who: 
•Visited your site 
•Added to a shopping cart 
•Bought something 
Cust...
Pixel events send general information about the browsing session including page URLs 
Audiences can then be targeted by ad...
Shopify 
Automotive 
20Jeans 
Used lookalikes of their website visitors to generate new sales leads 
Used Website Custom a...
10X-30X ROI from WCA Retargeting
Look a Like 
Audiences 
New customers o Facebook
Conversion 
Pixel 
Tracking you conversions
Creating Conversion Tracking Pixel in Ads Manager 
1. 
2. 
3. 
1.Go to Ads Manager 
2.Click on the Conversion Tracking tab...
4.Give a meaningful name to your conversion pixel 
5.Select a category that best describes the type of conversion you are ...
Conversion Pixel Dashboard 
-Your pixel is implemented correctly if the Pixel Status is indicated as Active and there were...
Conversion Pixel Dashboard 
You can also create as many pixels as you want to track different actions on your website and ...
Business in their own wordsShop TinhNhan
FACEBOOK & CƠ HỘI ĐẨY MẠNH KINH DOANH CỦA SHOP TÌNH NHÂN
Shop Tình Nhân 
Phạm Ngũ Lão 
Vườn chuối 
Phan Huy Ích
5 giây 
123mua 
Vật giá 
Title in here 
Facebook 
Title in here 
Banner 
web 
Title in here 
Google 
Ý tưởng kinh doanh tố...
Company Logo 
Hiệu quả Facebook mang lại 
Sử dụng dễ dàng 
Nhận dạng thương hiệu tốt hơn 
Doanh số tăng cao rõ rệt. 
Tiếp ...
Chiến lược phát triển cùng Facebook 
Tăng Like page: tăng độ uy tín cho Thương hiệu Shop Tình Nhân 
Chạy quảng cáo Post, T...
KẾT QUẢ ĐẠT ĐƯỢC 
Doanh số 6 tháng đầu năm 2014 
T1 
T2 
T3 
T4 
270 
T5 
T6 
50 
380 
620 
Doanh số Online 
Doanh số tại ...
www.shoptinhnhan.vn
EQVN.NET - Facebook targeting solutions - Mr Tuoc
EQVN.NET - Facebook targeting solutions - Mr Tuoc
EQVN.NET - Facebook targeting solutions - Mr Tuoc
EQVN.NET - Facebook targeting solutions - Mr Tuoc
EQVN.NET - Facebook targeting solutions - Mr Tuoc
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EQVN.NET - Facebook targeting solutions - Mr Tuoc

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Tài liệu Facebook targeting solutions trong buổi hội thảo Vietnam Digital Marketing 2014 do EQVN phối hợp với các đối tác tổ chức.

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EQVN.NET - Facebook targeting solutions - Mr Tuoc

  1. 1. All of the people who matter to you. Where they discover what matters to them. Every day. Everywhere.
  2. 2. Everything done with traditional media, can be done even better with Facebook
  3. 3. Your customers (CRM data base) Custom Audiences Website Custom Audiences Visitors to your website Look a Like Audiences New customers on Facebook Conversion Pixel Tracking your conversions
  4. 4. Your customers (CRM database) Custom Audiences
  5. 5. Matched targets People you know Facebook Users People you know on Facebook Custom AudiencesReach your specific customers or prospects at scale
  6. 6. Website Custom Audiences Visitors to your website
  7. 7. 21 August, 2014
  8. 8. Capture Website intent signals Reach someone who: •Visited your site •Added to a shopping cart •Bought something Custom Audiences from your website Custom Audiences
  9. 9. Pixel events send general information about the browsing session including page URLs Audiences can then be targeted by ads Advertiser sets rules to shape these events into audiences 1. 2. 3.
  10. 10. Shopify Automotive 20Jeans Used lookalikes of their website visitors to generate new sales leads Used Website Custom audiences to retarget people who abandoned shopping cart Used website Custom Audiences + Custom Audience
  11. 11. 10X-30X ROI from WCA Retargeting
  12. 12. Look a Like Audiences New customers o Facebook
  13. 13. Conversion Pixel Tracking you conversions
  14. 14. Creating Conversion Tracking Pixel in Ads Manager 1. 2. 3. 1.Go to Ads Manager 2.Click on the Conversion Tracking tab in your left side bar 3.Click “Create Conversion Pixel Ads Manager
  15. 15. 4.Give a meaningful name to your conversion pixel 5.Select a category that best describes the type of conversion you are tracking (checkouts, registrations, key page views, leads, add-to-carts or others) 6.Click “Create Pixel” 7.Copy pixel code & paste into webpage, usually at the checkout page You have now created a Conversion Tracking Pixel and implemented it on the webpage you want to track. Click “Close” and you will be directed to the Conversion Pixel Dashboard. 4. 5. 6. 7. Ads Manager
  16. 16. Conversion Pixel Dashboard -Your pixel is implemented correctly if the Pixel Status is indicated as Active and there were views on the page that contain this pixel in the past 24 hours. -You can do a checkout by yourself to quickly verify the pixel, or you can wait for a few hours to a day for an action to happen on the page to trigger the pixel. -If there were views on the page in the past 24 hours but the Pixel Status shows up as Unverified, you may have to check again on the implementation of the pixel code. Ads Manager Verify if your pixel is implemented correctly by viewing the Pixel Status.
  17. 17. Conversion Pixel Dashboard You can also create as many pixels as you want to track different actions on your website and optimize your ads based on these actions. Ads Manager Category Track& Optimize For Checkouts People who completed a purchase. Pixel is usually placed at the “Thank you” page or the last Page of the checkout process. Registration People whocompleted a registration form. Place pixel at the landing page after a person clicks “Submit” Leads Similarto registrations. Place pixel at landing page of driving leads generation. Key Page Views Peoplewho views a certain page. Place pixel at the specific page. Add to Carts People who added itemsto the shopping cart. Place pixel at the shopping cart.
  18. 18. Business in their own wordsShop TinhNhan
  19. 19. FACEBOOK & CƠ HỘI ĐẨY MẠNH KINH DOANH CỦA SHOP TÌNH NHÂN
  20. 20. Shop Tình Nhân Phạm Ngũ Lão Vườn chuối Phan Huy Ích
  21. 21. 5 giây 123mua Vật giá Title in here Facebook Title in here Banner web Title in here Google Ý tưởng kinh doanh tốt là quan trọng, nhưng marketing hiệu quả là việc không thể thiếu.Trước khi sử dụng facebook độ nhận diện thương hiệu của Shop khá kém & doanh thu cũng chỉ bằng 30% so với hiện tại. Vấn đề khó khăn SHOP TÌNH NHÂN
  22. 22. Company Logo Hiệu quả Facebook mang lại Sử dụng dễ dàng Nhận dạng thương hiệu tốt hơn Doanh số tăng cao rõ rệt. Tiếp cận đúng đối tượng Ngân sách Marketing có giới hạn nên công ty chúng tôi chọn kênh quảng bá hiệu quả nhất –100% đầu tư ngân sách vào facebook marketing.
  23. 23. Chiến lược phát triển cùng Facebook Tăng Like page: tăng độ uy tín cho Thương hiệu Shop Tình Nhân Chạy quảng cáo Post, Tạo các Event / Ưu đãi tiếp cận chính xác khách hàng tiềm năng, tăng doanh số bán hàng. Chạy Click web để tăng lưu lượng truy cập web, và tăng doanh số bán hàng. Tạo đối tượng tùy chỉnh để chăm sóc khách hàng.
  24. 24. KẾT QUẢ ĐẠT ĐƯỢC Doanh số 6 tháng đầu năm 2014 T1 T2 T3 T4 270 T5 T6 50 380 620 Doanh số Online Doanh số tại hệ thống cửa hàng Shop Tình Nhân Đơn vị tính: triệu đồng 100% chi phí quảng cáo cho Facebook
  25. 25. www.shoptinhnhan.vn

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