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How programmatic is transforming digital advertising

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From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.

"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."

Published in: Business
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How programmatic is transforming digital advertising

  1. 1. How programmatic is transforming digital advertising Matt Smith Media planning manager @equimedia
  2. 2. The “age of programmatic”
  3. 3. A changing media landscape
  4. 4. Connected Audiences
  5. 5. Speed and adoption of growth IAB Media Owner Sales Techniques 2014 Report
  6. 6. Rise of the machines?
  7. 7. The benefits of programmatic Customised audience targeting Relevance Efficiency Reach and scale Measurement and optimisation
  8. 8. The age of programmatic Technology PeopleData
  9. 9. “Programmatic is defined as the harmonious relationship between human insight, data and technology to serve relevant ads to users as they move between various channels and touch points.”
  10. 10. Putting data at the heart of it
  11. 11. Think about your audience
  12. 12. Context is king!
  13. 13. Real-time improves relevance
  14. 14. A great example from Kit Kat
  15. 15. Programmatic premium
  16. 16. Quality content is important
  17. 17. Creative is important too
  18. 18. Another example from B&Q
  19. 19. Looking ahead: the growing role of programmatic
  20. 20. Programmatic is expanding into other channels
  21. 21. Programmatic video in action
  22. 22. Programmatic ad spend is on the rise IAB Media Owner Sales Techniques 2014 Report
  23. 23. Cross-channel view of the consumer
  24. 24. The programmatic age is here
  25. 25. Getting the balance right Technology PeopleData
  26. 26. “Programmatic is defined as the harmonious relationship between human insight, data and technology to serve relevant ads to users as they move between various channels and touch points.”
  27. 27. Any questions?

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