Women And Technology


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by Helma Kip

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Women And Technology

  1. 1. “ Ladies, no gentlemen" Helma Kip, Essent Amsterdam, 2009, April 22 *) Titel van het boek van Marike van Zanten waarin 25 top-vrouwen over hun weg naar de top worden geïnterviewd
  2. 2. Introduction Helma Kip <ul><li>52 years old </li></ul><ul><li>Education: Dutch law (University of Nijmegen (Radboud), 1980) </li></ul><ul><li>Unmarried with (male) partner, without children </li></ul><ul><li>28.5 years full time active in the energy sector </li></ul><ul><li>Last 7.5 years at Essent </li></ul><ul><li>Current: Manager regulatory affairs & sustainable energy </li></ul><ul><li>Staffposition; Board -2 </li></ul><ul><li>Experience in other sectors outside work (politics, housing, education, healthcare) </li></ul>
  3. 3. Agenda <ul><li>Own experiences with diversity (male/female) </li></ul><ul><li>Essent diversity </li></ul><ul><li>Stratego for women </li></ul>
  4. 4. Examples <ul><li>You are working for mr.…? </li></ul><ul><li>You make the minutes? </li></ul><ul><li>In the chair: Goodmorning Mary, goodmorning gentlemen </li></ul><ul><li>“ Help, my headphone does not work…” </li></ul><ul><li>The meetings of the management team Mondaymorning 9h00! </li></ul><ul><li>Good idea……. ???? We go for it?? Yes, of course </li></ul>
  5. 5. Agenda <ul><li>Own experiences with diversity (male/female) </li></ul><ul><li>Essent diversity </li></ul><ul><li>‘ Stratego’ for women </li></ul>
  6. 6. Essent diversity Half of the higher educated workforce is female <ul><li>This share is even increasing. Women achieve better study results than men </li></ul><ul><li>Diversity prevents waste of 50% of the talent on the market </li></ul>The wife chooses in most cases the energysupplier <ul><li>In 60% of the households the wife chooses the energysupplier. </li></ul><ul><li>More women at Essent leads to a more female perspective; the female consumer identifys with the policy and performance of Essent </li></ul>Divers employment fits in Essents ‘values’ <ul><li>Workforce should be a mirror of society that fits Essent's policy of a good balance between People, Planet and Profit. </li></ul>Women improve quality of decisions, spirit of enterprise and work atmosphere <ul><li>Women see the world differently. Female input improves balanced decisions; companies with more women in the top are more succesfull. </li></ul><ul><li>Women show more personal involvement, what leads to a better working environment (and output) </li></ul>
  7. 7. … the same geldt for other companies! “ Diversity and inclusiveness are vital for winning in today’s business environment. They create a competitive edge by helping us to attract and retain the best people, increase creativity and improve decision making ” - Jeroen van der Veer, CEO Shell - “ We take extra effort to increase diversity regarding women and immigrants in higher positions&quot;. - ING in the newpaper Volkskrant - Companies with diversity policy Public statements of these companies “ A diverse top leads to a better product and therefore to better results” - CEO PwC in the newspaper De Telegraaf - “ Former Minister Hans Wijers announces that he wants to increase the amount of women in topmanagement&quot; - Akzo Nobel in the newspaper Volkskrant -
  8. 8. Agenda <ul><li>Own experiences with diversity (male/female) </li></ul><ul><li>Essent diversity </li></ul><ul><li>“ Stratego” for women </li></ul>
  9. 9. Book: Stratego for women, 2007 <ul><li>Monic Buehrs and Elisa de Groot </li></ul><ul><li>www.academiciservice.nl </li></ul><ul><li>ISBN 978 90 5261 600 I </li></ul><ul><li>NUR 801 </li></ul><ul><li>3rd edition May 2008 </li></ul>
  10. 10. 8 ways to win the flag (1) <ul><li>Prepare yourself: </li></ul><ul><li>Set your targets and show your ambitions </li></ul><ul><li>Determine the playing field </li></ul><ul><li>Analyse the players </li></ul><ul><li>Think about strategic scenario’s </li></ul>
  11. 11. 8 ways to win the flag (2) <ul><li>Play the game: </li></ul><ul><li>5. Enlarge your acting repertoire </li></ul><ul><li>6. Bring power into action at the right level </li></ul><ul><li>7. Negotiate and use your empathy </li></ul><ul><li>8. Present and position yourself </li></ul>
  12. 12. 17 rules of the game <ul><li>Show your achievements </li></ul><ul><li>Be competitive </li></ul><ul><li>Be loyal to your team as long as you win </li></ul><ul><li>Say “I” instead of “we” </li></ul><ul><li>Know that fires are there to be extinguished </li></ul><ul><li>Recognise (your own) status </li></ul><ul><li>Be proud (boast!) </li></ul><ul><li>Negotiate, take initiatives </li></ul><ul><li>Prepare yourself on your next position </li></ul><ul><li>Know that the boss is the boss </li></ul><ul><li>Don’t tell everything </li></ul><ul><li>Accept critical remarks </li></ul><ul><li>Do informal business </li></ul><ul><li>Fight conflicts behind closed doors </li></ul><ul><li>Perform yourself </li></ul><ul><li>Take your space (fysically) </li></ul><ul><li>Show masculine & feminine qualities </li></ul>
  13. 13. If you can’t beat them join them <ul><li>As long as men determine the rules, play their game. </li></ul><ul><li>All people, men and women, </li></ul><ul><li>have masculine and feminine qualities. </li></ul><ul><li>When men and women realise that, </li></ul><ul><li>negative consequences of gender differences can be solved. </li></ul>