From Crafts Movement to Microentrepreneurship

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Presentation from Kati Krause/Etsy @#RtW13

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From Crafts Movement to Microentrepreneurship

  1. 1. From Crafts Movement to Microentrepreneurship Kati Krause Communications Manager Germany, Etsy @katikrause
  2. 2. What‘s wrong?
  3. 3. Massive change richwoodcreations.etsy.com
  4. 4. Better business? signfail.etsy.com
  5. 5. Barrier to entry percystreetprints.etsy.com
  6. 6. The web http://www.etsy.com/listing/101706406/caleb-gray-robot-factory-circuit-board handmadebyalison.etsy.com
  7. 7. Traditional barriers to entry: access to knowledge 30one.etsy.com
  8. 8. Traditional barriers to entry: amount of and access to capital paulandpaulashop.etsy.com
  9. 9. Traditional barriers to entry: access to market
  10. 10. What is Etsy?
  11. 11. Etsy
  12. 12. Market impact
  13. 13. Experimentation, decentralisation & transparency vintageandnostalgia.etsy.com
  14. 14. Building a brand
  15. 15. Global market artpause.etsy.com
  16. 16. Choice domesticstoriesshop.etsy.com
  17. 17. Focus on entrepreneurship
  18. 18. Teamwork
  19. 19. New (old) kinds of entrepreneurs peace4you.etsy.com
  20. 20. Informed customer choice leboxboutique.etsy.com
  21. 21. The return of the artisan nativebear.etsy.com
  22. 22. People-powered business formesberlin.etsy.com
  23. 23. B-Corp - www.bcorporation.net
  24. 24. Small business in a big world waterstonesucculents.etsy.com

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