Matt Epting
Public Relations Portfolio!

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817.658.2994 - mattepting@gmail.com


MATT EPTING - PUBLIC RELATIONS PORTFOLIO...
Contents!

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Resume !
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Sample: Speech!
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Sample: Position paper!
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Sample: News release!
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Sample: Fundraising letter!
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Matt Epting
817.658.2994

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!

mattepting@gmail.com

E D U C AT I O N
University of Oklahoma
College of Arts and Sciences
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Sample: Speech for OU student body president.!

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Members	
  of	
  the	
  Student	
  Congress,	
  
I	
  want	
  to	
  tha...
Sample: Position paper for Jetstar Airways.!

!
An undue burden: The truth about the EU’s carbon tax.!
To our valued custo...
Sample: News release for Pi Kappa Phi Fraternity.!

!

NEWS RELEASE
FOR IMMEDIATE RELEASE

FOR MORE INFORMATION,
CONTACT:
...
Sample: Fundraising letter for KGOU Radio.!
Karen	
  Holp,	
  General	
  Manager	
  KGOU	
  Radio	
  
University	
  of	
  ...
!
Sample: Flyer for student government event.!

!

MATT EPTING - PUBLIC RELATIONS PORTFOLIO

8
!
Sample: Web graphic for student government campaign.!

MATT EPTING - PUBLIC RELATIONS PORTFOLIO

9
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  1. 1. Matt Epting Public Relations Portfolio! ! 817.658.2994 - mattepting@gmail.com
 MATT EPTING - PUBLIC RELATIONS PORTFOLIO 1
  2. 2. Contents! ! Resume ! ! Sample: Speech! ! Sample: Position paper! ! Sample: News release! ! Sample: Fundraising letter! ! Sample: Flyer! ! Sample: Web graphic! ! ! 3! ! 4! ! 5! ! 6! ! 7! ! 8! ! 9 ! ! MATT EPTING - PUBLIC RELATIONS PORTFOLIO 2
  3. 3. Matt Epting 817.658.2994 ! ! mattepting@gmail.com E D U C AT I O N University of Oklahoma College of Arts and Sciences Gaylord College of Journalism and Mass Communication Political Science/Public Relations Major Expected Graduation: May 2015 Cumulative GPA: 3.90 ! ! EXPERIENCE Communication Intern, Pi Kappa Phi Fraternity, Norman, OK - August 2013 - present Developed news releases, wrote web feature stories, created a media relations guide for local chapters and assisted in other communication strategies. Student Assistant, OU National Scholars Program, Norman, OK - February 2013 - present Assisted in recruitment and retention of National Merit Scholars through telephone contact, personal meetings, and informational sessions. Student Assistant, OU Scholars Program, Norman, OK - May 2012 - August 2012 Enrolled incoming freshmen through online system, facilitated group information sessions, provided reception services, and performed various administrative tasks. Youth Ministry Intern, Arborlawn United Methodist Church, Fort Worth, TX — May 2011 - August 2011 ! Assisted in planning group outings, served as team leader on summer mission trip, facilitated recreational activities, assisted in curriculum development, and performed other administrative tasks. ACTIVITIES President, Pi Kappa Phi Fraternity — 2013 - Enhanced philanthropy strategy, more than doubling total money raised from previous year - Completed exhaustive overhaul of by-laws and committee system to empower members to serve in leadership roles - Oversaw chapter growth of 75% and led transition into formal chapter house Director of Communications, Student Government Association — May 2013-present - Orchestrated communication strategy between student government, student body, OU administration, and community - Coordinated with various branches of student government to craft targeted messages and campaigns - Developed new outreach strategies online and on campus to enhance advocacy efforts Director of Administration, Campus Activities Council, Soonerthon (Dance Marathon) — April 2012 - March 2013 - Oversaw fundraising letter campaign for OU’s largest student-led philanthropy, including 1000+ letters from more than 100 committee members - Coordinated Adopt-a-Family program, connecting campus organizations with children treated at OU Children’s Hospital - Worked with liaison at Children’s Hospital Foundation to strengthen relations between Soonerthon and hospital ! HONORS National Merit Scholarship Cortez A.M. Ewing Public Service Fellowship President’s Award for Outstanding Sophomores (top 12 in sophomore class) President’s Award for Outstanding Freshmen (top 12 in freshman class) Joe C. and Carole Kerr McClendon Honors College University College PACE Award (recognizing top 1% of freshman class)
 MATT EPTING - PUBLIC RELATIONS PORTFOLIO 3
  4. 4. Sample: Speech for OU student body president.! ! Members  of  the  Student  Congress,   I  want  to  thank  you  all  for  all  your  hard  work  and  concern  for  our  university.  I’d  also  like  to  thank  John  for  giving  me  the  chance  to  speak  to  you  all   tonight.   There  has  been  a  lot  of  confusion  regarding  the  decision  of  the  Student  AcBvity  Fee  Reserve  commiEee  this  summer  to  move  money  into  the  Sooner   Heritage  Scholarship.  I’d  like  to  take  some  Bme  to  explain  a  liEle  beEer  what  the  process  was,  and  why  we  did  what  we  did.   When  Madeline  and  I  ran  for  our  posiBons,  we  said  that  we  wanted  to  find  ways  to  increase  funding  for  the  Sooner  Heritage  Scholarship  as  a  first  step  in   the  fight  against  the  rising  costs  of  higher  educaBon.  Our  campaign  received  the  endorsement  of  the  Oklahoma  Daily,  and  students  voted  us  into  office  to   further  this  goal.   Over  the  summer,  the  Student  AcBvity  Fee  Reserve  CommiEee  voted  to  place  a  guaranteed  2%  of  excess  of  Student  AcBvity  Fees  into  the  Sooner   Heritage  Scholarship.  This  commiEee  comprised  faculty,  staff,  and  students  represenBng  all  branches  of  SGA,  including  this  body.  The  vote  was   unanimous.   AQer  clearing  our  proposal  with  OU’s  legal  counsel  and  gaining  the  support  of  President  Boren,  the  plan  moved  to  the  Board  of  Regents,  where  it  was   approved  unanimously.  The  funding  was  then  released  to  the  Sooner  Heritage  Scholarship.   So  that  is  a  recap  of  how  this  decision  came  about.  But  what  I  really  want  to  reaffirm  to  you  all  tonight  is  why  we  passed  this  funding  plan.     This  is  why  we  did  it  –  a  statement,  making  that  first  step.  President  Boren,  the  Board  of  Regents,  staff,  alumni  and  OU  supporters  have  been  working   Brelessly  to  help  ease  the  burden  of  the  costs  of  higher  educaBon.  When  I  campaigned  for  this  office,  I  said  the  Bme  would  come  for  students  to  make  a   statement  as  well,  making  tough  decisions  to  show  we’re  serious  about  solving  this  problem.   Will  this  one-­‐Bme  decision  be  a  complete  soluBon  for  the  problem?  Of  course  not.    But  the  recipients  of  these  addiBonal  funds  are  members  of  our   Sooner  family;  they’re  students  just  like  you  and  me.  By  giving  this  meaningful  support  to  them,  we’ve  given  hope  to  up  to  one  thousand  of  our  friends,   our  RAs,  our  study  partners,  our  teaching  assistants  our  teammates.  That  impact  cannot  be  measured,  but  it  is  great.   Many  of  you  were  voted  into  your  office  in  the  same  elecBon  as  I  was.  The  same  students  that  voted  to  send  me  into  this  office  to  find  new  soluBons  for   higher  educaBon  funding  are  the  same  students  who  voted  you  into  your  seats.  We  have  one  consBtuency,  and  it  is  our  duty  to  support  them  as  their   elected  representaBves.   Whatever  the  vote  is  tonight,  we  can  only  move  forward  together.  We  would  be  remiss  to  think  that  every  single  person  agrees  with  what  we  did,  but  we   saw  last  night  what  happens  when  the  execuBve  and  legislaBve  branches  don’t  work  together  on  a  naBonal  scale,  and  no  disrespect  to  those  guys,  but  I   know  that  as  a  Sooner  family,  we  can  do  beEer  than  them  and  accomplish  great  things.  We  can  all  agree  that  the  rising  cost  of  higher  educaBon  is  a   criBcal  problem  that  is  affecBng  a  mulBtude  of  students  on  our  campus.  I  am  as  commiEed  as  ever  to  conBnuing  to  find  new  soluBons  to  help  miBgate   this  problem.  But  I  can’t  do  it  alone.  I  need  your  help  to  make  a  difference  for  students  at  OU.  We  need  to  work  as  partners,  as  branches  of  our  student   government,  to  support  our  consBtuents  and  create  real  change.   I’m  not  just  saying  this  as  an  empty  plea.  I  need  your  help  for  actual,  tangible  projects.  Tomorrow  is  our  first-­‐ever  South  Oval  Office  event,  where  we  will   be  staBoned  outside  on  campus  to  hear  student  ideas  and  concerns.  Members  of  the  execuBve  branch  will  help  staff  the  event,  but  we  also  need   representaBves  of  Congress  as  well.  This  will  allow  us  to  have  a  unified  presence,  united  in  our  common  goal  of  supporBng  our  fellow  students.   Whether  this  resoluBon  passes  or  fails,  I  hope  you  share  my  passion  and  desire  for  helping  students  and  creaBng  real  soluBons  to  make  college  an   affordable  reality  for  every  member  of  the  Sooner  family.  We  truly  can  accomplish  great  things.   Thank  you.   ! MATT EPTING - PUBLIC RELATIONS PORTFOLIO 4
  5. 5. Sample: Position paper for Jetstar Airways.! ! An undue burden: The truth about the EU’s carbon tax.! To our valued customers: We’re proud to be the leading value-driven airline in southeast Asia and Australia. It is a special privilege to work with customers in this important, growing region of the world. However, our parent company, Qantas, operates in countries all across the globe. They serve as a link between our operations and the global airline industry. That’s why we feel that it is important for us to speak out on a critical challenge facing the airline industry in Europe: the new carbon tax levied on airlines by the European Commission. Nobody in our industry disputes the danger that carbon emissions pose for our environment. For this reason, the aviation industry has been diligent in mapping out a plan for a more energy-efficient future. We’ve committed to improve fuel efficiency standards by 1.5% annually through 2020. From there, we’ll cap net emissions and then cut them in half by 2050 compared to 2005. Furthermore, airlines are investing $1.3 trillion in new aircraft that will improve fuel efficiency by up to 20%. We know the environmental costs of air travel, and we’re doing our part to make it better. This isn’t simply altruistic. Fuel efficiency is in our economic best interest, too. The rising costs of fuel have taken a tremendous toll on our industry, which our customers experience as rising ticket fares. The total cost of fuel for the aviation industry in 2012 is estimated at more than $200 billion. With a sum that large, even small percentage reductions create significant relief. The European Commission, unfortunately, is making the situation worse. By imposing needless financial penalties instead of encouraging actual developments in new technology, they are causing economic harm without significant environmental gains. The aviation industry, of which Jetstar and Qantas are a part, supports 33 million jobs and $3.5 trillion of global business. We carry nearly 3 billion passengers per year and 46 million tons of freight. The economic damage that can result from excessive penalties on our industry shouldn’t be understated. Instead, the European Commission should promote sensible reforms that make our environment, as well as our economy, stronger. Our industry has developed a four-pillar strategy based on improved technology, efficient infrastructure, better operations, and positive economic measures. Unfortunately, Europe still relies on antiquated aviation systems that create massive inefficiencies and carbon outputs. It’s time that they take a step toward reform. Additionally, while we at Jetstar do not operate in Europe, we believe it is unfair and potentially illegal for the European Union to fine airlines based on flight time that occurred outside of its airspace. While we plan on staying put in Australia and southeast Asia, we affirm the right of our partner airlines to avoid penalties from entities that are violating their jurisdiction. We at Jetstar believe wholeheartedly that we must protect our environment. That’s why we’re joining with other airlines to promote concrete reforms to increase fuel efficiency. That’s in everyone’s best interest. We call on the European Union to stop the needless penalties and join us in moving forward for a better world. ! MATT EPTING - PUBLIC RELATIONS PORTFOLIO 5
  6. 6. Sample: News release for Pi Kappa Phi Fraternity.! ! NEWS RELEASE FOR IMMEDIATE RELEASE FOR MORE INFORMATION, CONTACT: Ryan Lugabihl Director of Chapter Development (ph.) 980-318-5311 (fax) 980-318-5295 rlugabihl@pikapp.org September 24, 2013 Wayne Unger Recognized with Pi Kappa Phi Leadership Award Pi Kappa Phi alumnus of Theta Xi chapter at Arizona State University given high national honor CHARLOTTE, N.C. — Pi Kappa Phi has recognized Wayne Unger, former president of the Theta Xi chapter at Arizona State University, with the 2013 Howard H. Baker Leadership Award. This award is named in honor of Howard Baker, Alpha Sigma (Tennessee), who served as U.S. Senator from Tennessee from 1967-85 and Senate Majority Leader from 1981-85. This award recognizes the student member of Pi Kappa Phi with the most outstanding leadership and involvement in campus and community organizations independent of his chapter. The high national honor was given to Unger in recognition of his vast leadership efforts inside and outside his chapter. Unger served in several leadership positions across campus in organizations including student government and the Interfraternity Council. Under his leadership, the Theta Xi chapter increased dues collection and new member retention rates, moved from seventh to fifth in academic rankings, won five sorority philanthropy competitions, and received multiple campus awards including the Arizona State University Chapter of the Year. “Wayne has proven himself to exemplify the Pi Kappa Phi ideal of being a leader by choice,” said Chief Executive Officer Mark E. Timmes. “We are happy to recognize him for his outstanding work he has done for the Theta Xi chapter, his university and the community.” Pi Kappa Phi’s commitment to leadership dates back to its founding on December 10, 1904, at the College of Charleston, Charleston, S.C., where our founders exemplified leadership in the classroom, on the athletic field, in campus politics and within the community. Pi Kappa Phi Fraternity was founded on the premise of campus leadership — by men who made the choice to lead. Today, on 178 campuses across America, Pi Kappa Phi has broadened its commitment to building men who are leaders by choice. ### P.O. BOX 240526 | CHARLOTTE, NC 28224 MATT EPTING - PUBLIC RELATIONS PORTFOLIO 6
  7. 7. Sample: Fundraising letter for KGOU Radio.! Karen  Holp,  General  Manager  KGOU  Radio   University  of  Oklahoma   860  Van  Vleet  Oval   Norman,  OK  73019-­‐2053 ! November  6,  2012   ! Listener, Dear   ! we  enter  into  November  and  the  season  of  Thanksgiving  approaches,  I  Pind  myself  rePlecting   As   upon  this  great  year  we  at  KGOU  have  been  able  to  share  with  you.  We’re  constantly  grateful  for   your  continued  membership  with  KGOU  and  your  support  of  quality  public  radio  in  Central   Oklahoma.   ! we’re  looking  ahead  to  the  opportunities  of  2013.  But  we  need  your  help.   Now,   ! two  weeks,  we’ll  begin  our  annual  fall  fundraising  drive.  This  time  around,  we’re  setting  a  goal   In   of  $50,000  for  the  Pive-­‐day  campaign.   ! Contributions  from  listeners  like  you  are  our  lifeblood.  We  cannot  provide  robust,  commercial-­‐free   programming  over  the  air  without  your  support.   ! particular,  this  year,  KGOU  has  a  few  pressing  Pinancial  needs:   In   ! • The  station  needs  a  new  emergency  generator.  As  you  may  have  noticed  this  year,  bad   weather  has  taken  us  off  the  air  a  number  of  times.   • Our  computer  system  is  out  of  date  and  needs  to  be  replaced.   • Some  of  the  outside  programs  we  broadcast  cost  money  –  and  that  cost  is  going  up,   sometimes  by  as  much  as  25  to  30  percent.  None  of  us  wants  to  see  a  popular  program   dropped  for  lack  of  funds.   ! your  help,  we  can  continue  broadcasting  the  newsmagazines  and  specialty  talk  shows  you   With   love,  including  National  Public  Radio  programs  like  “Morning  Edition”  and  “All  Things  Considered.”   And  our  music  programming,  including  our  jazz  and  bluegrass  hours  and  special  music  event   coverage,  can  continue  to  add  color  to  our  community.   ! make  your  contribution,  visit  us  online  at  www.kgou.org/pledge.  You  can  also  call  (405)  325-­‐ To   KGOU  or  toll-­‐free  at  800-­‐555-­‐KGOU.   !hope  you  enjoy  listening  to  KGOU’s  programming  as  much  as  we  enjoy  playing  it.  Let’s  join   I   together  as  a  Central  Oklahoman  community  to  keep  our  public  radio  strong  for  a  new  year.   ! wishes,   Best   ! ! ! Karen  Holp   General  Manager,  KGOU  Radio   ! Matt  Epting  
 KH:   MATT EPTING - PUBLIC RELATIONS PORTFOLIO 7
  8. 8. ! Sample: Flyer for student government event.! ! MATT EPTING - PUBLIC RELATIONS PORTFOLIO 8
  9. 9. ! Sample: Web graphic for student government campaign.! MATT EPTING - PUBLIC RELATIONS PORTFOLIO 9

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