Open data – why (not)? ePSIplatform Conference 2013 ‘Gotcha! – getting everyone on board’
Rejseplanen• National journey planner for public transport in Denmark• Publicly owned (by PTOs)• Collects data from all public transport in Denmark• Provides journey planning and traffic information on multiple platforms• … and provides data for 3rd parties
Sharing data today …FRIENDSHIPS PARTNERSHIPS RELATIONSHIPS (OPEN API’s) (CLOSED API’S) (CROWDSOURCING) Open APIs, Full data set “Input channels” GIS data “Contracts” Competitions etc. Static data“Dev community”
How did we get here?A LONG PROCESS WITH LOTS OF OPEN QUESTIONS (AND ANSWERS) …
Questions about open data? Should we give our data away tosomeone else and let them do with it what they want? Do we really have a choice?
Questions about open data? When we started this discussion there was more than 25 apps scraping information / data from our website …
Questions about open data?Can we be sure that they treat our data the correct way? They are not interest in giving their users wrong information – and what is wrong anyway?
Questions about open data? Google show different results than we do. But customers are happy …
Questions about open data?Should they be allowed to make money using our data? (Almost) No one does it for free … and does it really matter?
Questions about open data?Lots of good paid (or indirectly paid) services out there …
Questions about open data? Will we loose customers? No – we will get more customers on our services and in public transport …
Questions about open data? Mobile request per month 14000000 12000000 10000000 8000000 6000000 Mobile request 4000000 2000000 0 2011 2012 2012 2013 3rd party services help drive demands and development. And creates more use (of public transport) …
Questions about open data? YES – but it is OUR DATA! No – it is public data! (and we use a lot of resources on getting it our to the public anyway …)
Questions about open data? Printing time tables, station posters, bus stop …
Learnings (graph) … Value Effect of resources put into providing open data Positive WE ARE HERE 3) The POTENTIAL EFFECT of TODAY! sharing data is much (much) bigger than the required effort 0 2) You need to use INTERNAL RESOURCES on sharing dataNegative 1) If you DO NOT share data it might have a NEGATIVE EFFECT Resources
Our conclusion … DO IT WHOLEHEARTED AND(CO-) CREATE VALUE FOR YOUR CUSTOMER!