1. Fly Movement
A one-of-a-kind kids health program and
free family fun run
Eric Melchor – Executive Director
Eric.Melchor@Fly-Movement.com
www.FlyMovement.org

2. Who we are
We Teach Kids that a Healthy Lifestyle is Fun and Rewarding
Fly Movement is the first kids’
health program that provides
students an opportunity to reach a
fitness goal through fun, rewarding
team competition using fitness
trackers.
As a result, they learn how to
develop goal setting habits, their
fitness activity increases, and they
establish a positive feeling towards
physical activity.

3. Program Overview
A year-around kids health program
Students provided an
opportunity to reach a fitness
goal through fun, rewarding
team competition (6 weeks)
using fitness trackers (Fall)
Kids and family invited to participate in
free fun run (Fall)
Classroom receives
under desk bike pedals
(Spring)
Students are invited to
participate in free
family fun run (Spring)
1
2
3
4
Teaching
Benefits of
Physical Activity
& Healthy Eating

4. Why there is a need
Rise in child obesity
• In Texas, one in every three kids are obese1
• A 2014 Harris county study reports that more than 34% of Houston
children are clinically obese
1
Less outdoor play
2
Schools are cutting
back on PE
3
• Most children play outside for less than an hour a day2
• Climbing trees has been replaced by hours spent in front of
televisions, tablets, and smartphones
• Schools are cutting back on physical education at all grade levels3
• PE instructors were among the first laid off when state legislators
slashed this year’s education funding
1 - http://www.childhealthtx.org/pdfs/Childhood%20Obesity%20in%20Texas%20Report.pdf
2 - http://www.telegraph.co.uk/lifestyle/10960864/Most-children-play-outside-for-less-than-an-hour-a-day.html
3 - http://www.dallasnews.com/news/education/headlines/20120219-pe-struggles-to-keep-up-in-texas-classrooms.ece
5k races are getting
expensive
4 • Average child’s registration fee for a 1K race is around $30
• Adult 5k registration fees can cost as much as $45 or more

5. Overall Benefits
Curb Child Obesity
• More than one third of children are overweight or obese
• 92% of TX Elementary schools do not have daily PE1
1
Free for Parents
2
Learn Benefits of Healthy
Eating
3
Enhance Self-esteem
4
• 73% of the nearly half-million school-aged children in the Houston
area are considered economically disadvantaged2
• It’s important to teach children about the benefits of healthy eating
when they are young, so they will seek out healthy foods on their
own as teens and adults
• Children with healthy self-esteem are more likely to persist in
difficult pursuits and see challenging situations as opportunities to
try something new, even if they are not completely successful
1 - healthpsych.psy.vanderbilt.edu/2009/PhysEdObesity.htm
2 - bushhoustonliteracy.org/our-literacy-plan/social-and-
economic-implications
Fun Family Activity
(Free Family Fun Run)
5
• A free fun run is not only a great way for kids and parents to spend
quality time together, but running is an exercise that parents can
actually do regularly with their kids

6. Student Engagement
Fly Movement volunteers visit students 4X in a six week period
General Overview of Student Engagement
*Does not include kids fun run Lead kids in fun
fitness game /
activities
Award
participants with
small prizes /
build self esteem
Teach benefits of
physical activity &
healthy eating
Provide fitness
challenge
(achieve # of
moves)
Distribute health-
educational
material to kids
for parents
Create positive experience
Educate benefits of physical activity
and healthy eating
Build Self-esteem

7. Helping to provide a wellness educational solution and
facilitate collaboration amongst schools, parents, &
technology providers
Educate Teachers,
Principals,
PTO/Parents about
Program Benefits
Invite PTO / PTA
Members &
Volunteers to
participate
Fundraise for fitness
trackers, sports
equipment, & fun
run
Purchase and
prepare educational
material and
trackers for program
Teach students the
benefits of physical
activity and healthy
eating (4 visits)
Provide fun fitness
challenge to
students
Track and measure
fitness activity
through trackers &
pre/post surveys
Reward students
prizes for reaching
their fitness goal
Communicate
progress and results
through newsletters
& social media
Track and measure results
Educate benefits of physical activity and healthy eatingCreate and share positive experience
Fundraise / materials needed for program

8. Fly Movement Experience
Students, Parents, PTA/Volunteer Touchpoints
Students
Learn benefits of physical exercise
Leverage fitness trackers to track
movements
Participate in fun physical activities
Funded by Donations & Grants.
Receive food Veggie cards to learn
about healthy eating
Provided under desk bike pedals
for their classroom
Invited along with family to
participate in free kids fun run
Receive sports equipment and
prizes
Parents
Offer their kids a FREE
Kids health program
Informed about kids races in
the community
Invited to participate in free
family fun run
Are encouraged to share
exercise / fun games on Fly
social media & website
Ability to use Fly app to view
their kid’s physical activity
Provided healthy eating
recipes & a list of ideas on
how to motivate their kids to
be more physically active
*
* Coming soon.
PTA / Volunteer
Distribute and show kids
how to use fitness trackers
Teach kids about the
benefits of physical activity
Educate kids on benefits of
healthy eating
Opportunity to be a positive
role model for students
Lead kids in fun physical
activities at school
*

9. Our Data Measurement is the backbone for knowledge
growth, driving research, and analysis
2Survey Data Fitness Data Online Quizzes
•Health Survey sent to parents
in regards to their child’s and
family’s physical activity 14
days before Fly Movement
program begins
•Same Fitness survey is sent to
parents 30 days after the Fly
Movement program ends
•Movband fitness tracker (each
student receives one) tracks
moves and miles
•Fitness data is tracked across
schools, classrooms, and
individual students
•Fitness results are shared with
school administrators and
parents across multiple outlets
including our newsletter and
social media
•Students are given Superfood
Superheroes trading cards
that teach the health benefits
of vegetables and fruits
•Students are able to share
what they learn by playing
interactive games and online
quizzes
•We can determine how often
students logged in online to
play online quizzes
Utilize DHS Health Technology Platform
1 3
Partner with Tradeskool.com
In House

10. Overview of Program
Areas of accountability and tasks for Fly Movement
Make use of the weeks before program launch to get to know
relevant partners, share program overview and timeline, show
parties how to sync the trackers, distribute consent forms and survey
Task Description/Activities Est. Share
of capacity
Get to know the Teacher, train
admin how to sync trackers,
consent forms, pre survey
Start recruiting volunteers Recruit and train volunteers / PTO members
Prepare trackers / health
platform
Utilize DHS Health Technology Platform, assign trackers to
classrooms and individual students
Visit Students Visit students – lead them in fun physical activities, distribute
trackers, build their self-esteem, provide fitness challenge (4
minimum visits within 6 week period)
Analyze Fitness Data Track and analyze students fitness activity and share information
including number of fitness moves, miles, and steps via newsletter
and social media
Post Survey Send post health survey to parents 30 days after program ends and
compare results to pre survey
Overview as general guidance
̴ 30%
̴ 65%
̴ 5%
Does not include overseeing Kids Fun Run.
*

11. Teacher Testimonials
Sandra Salazar, Brookline
Elementary Teacher
“Fly Movement came to Brookline at a perfect time! As the STAAR exam
approached, I needed students to be able to work and stay focused for longer
periods of time. I remember times when my students walked into my classroom
and seemed dazed and unfocused. Once they received their trackers, students
walked in alert and attentive wanting to compare their moves with mine. We
loved wearing our trackers and trying to exceed the prior day’s moves. Fly
Movement made us more aware of our daily physical activity and motivated us to
be more physically active. The extra exercise clearly appears to have worked on
our energy levels.”
Erick Huerta, KIPP Dream
Prep Teacher
“Since joining the Fly Movement program, my classroom has been more eager to
go outside and do more physical activities. Even I have become more active in
physical exercises due to the program. I am also discovering that it is bringing my
students’ families closer. I have parents joining their children in bike rides, jogs
and other physical activities.”

12. Contact Information
Eric Melchor – Executive Director
Eric.Melchor@Fly-Movement.com
832-590-0478
www.FlyMovement.org
PO Box 10359, Houston, TX 77206