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Humanity VS. Machinery:  A Systems Perspective of Google’s Growth Presented by Emily Precht-Patterson
Google and Systems Theories Presentation Layout   <ul><li>systems perspectives in history </li></ul><ul><li>Google’s visio...
An Overview of Systems Theory  1940-1970 <ul><li>Bertalanffy with Boulding, Gerald, and Rapoport (1962) </li></ul><ul><ul>...
Systems Laws in Brief  <ul><li>Weinberg (1975) </li></ul><ul><ul><li>Murphy’s law </li></ul></ul><ul><ul><li>eye-brain law...
Systems Today Scott & Davis (2007) info. flow rules goals <ul><li>loose connections </li></ul><ul><li>adaptable and mainta...
Planet Google  as Layered Systems <ul><li>Randall Stross’s access to GooglePlex </li></ul><ul><ul><li>no company purely op...
Scott’s Open Layered Model & Google ecological structural  social psychological Algorithm over human biases Microsoft batt...
Scott’s Closed Layered Model & Google environmental space used up Algorithm cloud computing Rational Google  “ property ov...
Accidents and Intentionality <ul><li>transparency, image of innocence </li></ul><ul><li>highly educated and young staff </...
Global Consequences <ul><li>ethical imperative  </li></ul><ul><li>free enterprise vs. monopolies </li></ul><ul><li>Google ...
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Renee Final Google And Systems And Leadership, Nov 30

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This presentation is based on the 2008 book Planet Google by Randall Stross, a San Jose State University professor and a New York Times columnist. The report focuses on Systems Theory and machines replacing human employees.

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Renee Final Google And Systems And Leadership, Nov 30

  1. 1. Humanity VS. Machinery: A Systems Perspective of Google’s Growth Presented by Emily Precht-Patterson
  2. 2. Google and Systems Theories Presentation Layout <ul><li>systems perspectives in history </li></ul><ul><li>Google’s vision and methods, Stross (2008) </li></ul><ul><li>open, closed, rational, natural, and layered systems, Scott and Davis (2007) </li></ul><ul><li>environmental and social consequences </li></ul>
  3. 3. An Overview of Systems Theory 1940-1970 <ul><li>Bertalanffy with Boulding, Gerald, and Rapoport (1962) </li></ul><ul><ul><li>open systems and homeostasis </li></ul></ul><ul><ul><li>personality theory and relative growth </li></ul></ul><ul><ul><li>free will and historical inevitability </li></ul></ul><ul><ul><li>reality based on research with examples </li></ul></ul>
  4. 4. Systems Laws in Brief <ul><li>Weinberg (1975) </li></ul><ul><ul><li>Murphy’s law </li></ul></ul><ul><ul><li>eye-brain law </li></ul></ul><ul><ul><li>thump law </li></ul></ul><ul><ul><li>law of large numbers </li></ul></ul><ul><ul><li>perfect systems law </li></ul></ul>
  5. 5. Systems Today Scott & Davis (2007) info. flow rules goals <ul><li>loose connections </li></ul><ul><li>adaptable and maintainable </li></ul>hierarchical teams organization perpetuated as resource informal and formal informal <ul><li>formal </li></ul><ul><li>Hawthorne effect </li></ul><ul><li>theories X and Y </li></ul>shifting/random multiple specific Open Natural Rational
  6. 6. Planet Google as Layered Systems <ul><li>Randall Stross’s access to GooglePlex </li></ul><ul><ul><li>no company purely open or closed </li></ul></ul><ul><li>Environment : goals, strategies, competitors, products, clients, suppliers, employees, and technology </li></ul>
  7. 7. Scott’s Open Layered Model & Google ecological structural social psychological Algorithm over human biases Microsoft battle storing all the world’s data Rational Google Scott <ul><li>Web and live products </li></ul><ul><li>boundary roles </li></ul><ul><li>resource dependent </li></ul><ul><li>institutionalization </li></ul><ul><li>transaction cost </li></ul><ul><li>knowledge-based </li></ul>sociotechnical Weick’s sense making Natural <ul><li>comparative </li></ul><ul><li>contingent </li></ul>bounded rationality Rational community connections reduce uncertainty by popular acceptance Natural
  8. 8. Scott’s Closed Layered Model & Google environmental space used up Algorithm cloud computing Rational Google “ property over people” buy ins and outs <ul><li>public forums </li></ul><ul><li>feedback </li></ul>Natural ecological structural social psychological Scott none none cooperation and conflict human relations Natural bureaucratic administration <ul><li>scientific management </li></ul><ul><li>decision making </li></ul>Rational
  9. 9. Accidents and Intentionality <ul><li>transparency, image of innocence </li></ul><ul><li>highly educated and young staff </li></ul><ul><li>endless applications </li></ul><ul><li>journalistic backlash </li></ul>celebrated 11 years on Sept. 27, 2009
  10. 10. Global Consequences <ul><li>ethical imperative </li></ul><ul><li>free enterprise vs. monopolies </li></ul><ul><li>Google scale means never having enough room! </li></ul><ul><li>How do consumers share responsibility with corporations? </li></ul>

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