M licensure and starting a practice

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M licensure and starting a practice

  1. 1. Licensure and Starting a Practice
  2. 2. Learning Objectives1.) Form a detailed business plan.2.) Differentiate between types of business ownership.3.) Have the theoretical tools necessary for selecting a business location and facility.4.) Use the theoretical tools necessary to set up a business.
  3. 3. Learning Objectives continued5.) Conduct an employee interview.6.) Choose the most suitable forms of advertising based on a budget.
  4. 4. The Business PlanDocument detailing all aspects of the business as it is as present and as it is envisioned.The “blueprint”Brainstorm and come up with primary list
  5. 5. The Primary ListTime to createWhy create it? Should you hire a consultant? Outcomes
  6. 6. The Primary List - ExampleDemand StructureMain client base BookkeepingDesired client base Expansion plansLocation Business licenseType of facility Zoning permitName of business InsuranceStyle and image AdvertisingMode of raising $
  7. 7. Secondary ListGive one page to each item on primary listBrainstorm ideas related to that itemExample: Insurance Malpractice Fire/water/property damage Personal disability Payroll/worker’s compensation disability
  8. 8. Business-in-a-binderOrganizes informationHold documentation and certificates neededEach item on primary list gets its own sectionDocument everything!
  9. 9. Types of Ownership1.) Sole proprietorship2.) Partnership3.) Corporation
  10. 10. Sole ProprietorOne self-employed owner and managerSuccess is the sole responsibility of the ownerDBA (doing business as) – permit required if a business is going to be conducted under a name other than the business owner’s own name.
  11. 11. PartnershipShared ideas, shared responsibility, shared liabilityGenerate additional investment capitalTwo or more people own a business, ownership may or may not be equally shared
  12. 12. CorporationShared by 3 or more individuals who are identified by a state- mandated charter (subject to regulations and taxation).Incorporated – protection from liability; personal assets protected from claims
  13. 13. Business Laws and RegulationsLocal Guidelines for parking, building codes, and so on.State Sales taxes, licensing, worker’s compensation, payroll taxes, census reportsFederal Payroll taxes, social security, unemployment compensation, insurance, MSDS
  14. 14. Location and FacilityDoes the area have a large enough population to sustain a business?Do you plan to be the sole operator, or do you plan to bring other hair-removal technicians into the business?Do you plan to lease a business that gives you room for growth or to lease something smaller and, down the road, vacate, and more to a larger facility?
  15. 15. Things to Consider:LocationFloor planLease**Consider available capital.Banks want to see in a business plan the kind of facility, location, square footage, and leasing cost before committing to a loan.
  16. 16. LocationEasily accessibleEasy to find with simple directionsCleary visibleFrontage appeal, eye-catching signAdequate parking, safe parkingOther businesses around to attract clientele
  17. 17. Floor planIs the KeyAdequate square footage with handicapped accessibility.Open to immediate reception areaTreatment rooms large enough for all equipmentOfficeStorage spaceClean, attractive restroomsGood lighting and ventilation
  18. 18. The LeaseEvaluate pros and consStudy the leasing agreement (who pays for what)Have a lawyer look at the agreementNew construction will need to be inspected and certificate of occupancy issued and displayed
  19. 19. Home BusinessesNot really an option for laser techs
  20. 20. Purchasing Existing BusinessesElicit advice from lawyer and/or accountantWhy is the business for sale?Can the name of the business be continued for a certain time?Will employees stay on under new ownership?
  21. 21. Purchasing Existing BusinessWill the cost of leasing the premises go up? How much?What equipment fixtures will remain?
  22. 22. Office SetupDispensary Contains all supplies for services, disinfectants, autoclaves, etc.Treatment Rooms Walls, floors, surfaces that are easy to clean and disinfect (NO CARPET!!!) Uncluttered Background music – soft and soothing
  23. 23. Phone TechniquesAlways provide your nameBe friendly and courteousIf they want to discuss services in depth, invite them in for consultation.Offer two choices when scheduling.NEVER put them on immediate hold.
  24. 24. Phone TechniquesHandling complaintsIf the problem needs to be looked at, invite the client to come in and be seen ASAP.Or sometimes a home-care remedy is all that is needed. Assure that the technician will call ASAP.
  25. 25. Booking TechniquesAppointment book versus computerized systemAppointment book less expensiveWrite in pencilInclude daytime phone number to confirm appointments (1 to 3 days prior)
  26. 26. Booking TechniquesAdvantages of computerized systemStores other pertinent infoHelp with stock and inventory controlPrint daily schedulesPrint reportsSpeeds cash-out process
  27. 27. Booking TechniquesRepeated no showsPolicy for charging for appointments not cancelled within 24 hour period Clearly posted Mention policy at time of booking and confirmation
  28. 28. InsuranceMalpractice Dereliction of personal duty or failure to exercise an accepted degree of professional skill (pg. 265)Equipment insurance – make sure YOU are covered
  29. 29. InsuranceBusiness owner’s liability Covers clients or employees being injured May also purchase fire, water, natural disaster, theft
  30. 30. InsurancePersonal disability People who suffer major accidents that prevent them from continuing work benefit from this coverage.
  31. 31. Service ChargesCPA can help Calculate using variables (overhead, materials, labor cost, acceptable fee in the area) Timing should be considered
  32. 32. Examples of ChargesLip - $100Chin - $100Full leg - $600Half leg - $350Arms - $200Underarms - $225Bikini - $200Brazilian - $450Back - $600
  33. 33. Advertising and MarketingCRUCIAL!!Well thought out and plannedThis is everyone’s responsibility.
  34. 34. ReferralsBest method of advertising!Client-referral incentive
  35. 35. Business Cards and BrochuresAttractiveFocus on the business’s philosophyPass out business cards!!
  36. 36. Recommendation of AdditionalServicesUpselling Client is talking about an upcoming vacation. Suggest bikini or leg hair removal.Cross-selling services
  37. 37. Chamber of CommerceMingle with local businessesProvide help and advice
  38. 38. Better Business BureauBeing a member indicates that a business is recognized for reputation and service.Offered membership after 5 years of providing quality service, without major complaints
  39. 39. Television/Radio/NewspaperTV – costliestRadio – better deal, effective for areas of high traffic/commuteAds in art programs – support community and tax deductible (Goodwill)
  40. 40. Mass MailingsReaches numerous local households and potential clientsCan be with or without a coupon
  41. 41. World Wide WebEffectiveFound using searches
  42. 42. The Yellow PagesMost common form of advertisingNew clients
  43. 43. 1.) How many types of ownershipare there? Name them.3Sole proprietorshipPartnershipCorporation
  44. 44. 2.) Name two state regulated items.TaxesWorker’s compensationCensus reportsLicensing
  45. 45. 3.) Name two federally regulateditems.TaxesSocial securityUnemployment compensationOSHA – guidelines like MSDS
  46. 46. 4.) What are 4 points to considerwhen choosing a business location?The floor planAccessibilityVisibilityAppealParkingCapital
  47. 47. 5.) What are three types of insurance that areimportant to have as a business owner? Malpractice Business owner’s liability Personal disability
  48. 48. 6.) What are some effectivemethods of advertisement?ReferralsBusiness cards, brochuresTVRadioNewspaperMass mailingsInternetYellow pages
  49. 49. 7.) What is the BEST form ofadvertisement?WORD OF MOUTH!!!
  50. 50. 8.) When setting up your treatmentroom, what should you remember?NO carpetWalls, floors, surfaces should be easy to clean and disinfectUnclutteredSoft, soothing music
  51. 51. 9.) If someone calls because of acomplaint what are your two options? Determine if they need to come in If they do then invite them to come in and see the laser tech ASAP. If they don’t, make sure the laser tech responds ASAP to recommend a home-care remedy.

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