Research creativemedia


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Research creativemedia

  1. 1. Research skills:<br />for the creative media industries<br />
  2. 2. Research skills –why do we need them?<br /><ul><li>Information age
  3. 3. Information explosion
  4. 4. Internet – pro’s and cons for research
  5. 5. Information skills – possibly the most important skills needed in the 21st century </li></ul>Back to basics … the flow of information<br />
  6. 6. Richard Dimbleby<br /><ul><li>First reporter to enter Belsen.
  7. 7. First Nazi concentration camp to be liberated by the British.
  8. 8. BBC shocked by the recording and would not broadcast until the conditions were confirmed by other sources.
  9. 9. Recorded 19th April 1945</li></li></ul><li>German prisoners of war and British Army Corps orderlies unload sick survivors at a cleansing station, nicknamed “The Human Laundry”<br />
  10. 10. Primary information<br /><ul><li>Created during a specific time period
  11. 11. Created at a later date by a participant in an event
  12. 12. Reflect individual experience of viewpoints
  13. 13. Photographs, diaries, letters, film, audio recordings, interviews, autobiographies, newspapers, creative works (paintings, poems), questionnaires, surveys</li></li></ul><li>Secondary information<br /><ul><li>Interpret and analyse primary information
  14. 14. Books, encyclopaedias and reference books, journals, magazines, newspapers, government and organisational documents
  15. 15. Secondary sources may also contain primary info. </li></li></ul><li>Quantitative research<br /><ul><li>Information/data which can be measured and possibly compared
  16. 16. Standardised measurements used – e.g. number, time, weight and length etc.
  17. 17. Box office figures, programme ratings, CD and DVD sales, readership circulation figures, website hits </li></li></ul><li>Qualitative research<br /><ul><li>Concerned with meaning not measurement
  18. 18. Based on or influenced by personal feelings, tastes or opinions
  19. 19. Film reviews, game reviews, responses to news coverage and advertising campaigns</li>