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Qs, ux, design

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reflectivity and point of view as experiences

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Qs, ux, design

  1. 1. Reflective experiences From generic to P.O.V. ! ! ! QS meet up 30.03.2014 Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014
  2. 2. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 > Sense: the experience of perceiving what’s going on, in real time, as from data collected from sensors, or from haptics feedback. > Reflect: the experience of stepping-back, putting into perspective from patterns contemplation. > Do: the experience of enhanced/coached action or decision-making from data analytics, machine-learning, recommendation and behavioural change algorythms. 3 experience spaces converging from data valorisation
  3. 3. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Making the invisible visible, sense ! ! ! ! ! ! ! The ‘nuage vert’ Helsinki 2009 3 experience spaces converging
  4. 4. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Making the invisible visible, reflect ! ! ! ! ! ! ! Dopplr traveler footprint 2009 3 experience spaces converging
  5. 5. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Making the invisible visible, reflect ! ! ! ! ! ! ! 3D footprint Time spent by location C. Ramus, Orange, 2012 3 experience spaces converging
  6. 6. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Making the invisible visible, reflect through time 5.39 ! ! ! ! ! ! ! Taxi traffic in Lisbon Line thickness: density, green: high speed, red: slow speed 2009 3 experience spaces converging
  7. 7. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Making the invisible visible, reflect through time 10.17 ! ! ! ! ! ! ! Taxi traffic in Lisbon Line thickness: density, green: high speed, red: slow speed 2009 3 experience spaces converging
  8. 8. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Making the invisible visible, reflect through time 19.33 ! ! ! ! ! ! ! Taxi traffic in Lisbon Line thickness: density, green: high speed, red: slow speed 2009 3 experience spaces converging
  9. 9. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Do Taxi traffic About 10 mn for a taxi Book now? 3 experience spaces converging
  10. 10. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Do Taxi traffic About 10 mn for a taxi At this time, it’s usually 30 mn. Book now? 3 experience spaces converging
  11. 11. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 A brand perspective Control DelegationControl Delegation BMW: manual by default, with assistance when required. Google: automatic by default.
  12. 12. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 A brand perspective Control Delegation Google now Iceberg logic Only ‘Do’ visible.
  13. 13. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 A subjective perspective Different coaches can focus data analysis differently and deliver different recommendations. Coach, guide, muse, teacher, sparring partner, conscience, critical vs empathic, in the flow vs out of the flow.
  14. 14. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Designing against qualities
  15. 15. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Framework of qualities Design is a creative synthesis activity: aiming at balancing experiential qualities. Donald Norman’s experience model behavioural reflective viceral experience
  16. 16. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Framework of qualities Design is a creative synthesis activity: aiming at balancing experiential qualities. Donald Norman’s experience model behavioural reflective viceral experience Functional Symbolic Sensorial experience > in designer’s language
  17. 17. Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014 The familiar and the new Piaget & constructivism: To solve experience B, a child builds on previous experience A. Then negotiation happens between assimilation and accommodation. From this comes the concept of affordances (J.J. Gibson): actions possibilities that are readily perceivable by an actor from remembered experiences... ! Therefore, design as change agent needs to address both a marketing need to value the perception of a disruption / people’s need to capitalise on experience.
  18. 18. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 The familiar and the new applied: the desktop metaphor For example, the desktop metaphor was purposefully referring to real world objects as metaphors to help one grasp the abstraction of a digital ‘space’. And this is not exclusive to digital devices. original desktop metaphor
  19. 19. Remy Bourganel | building a vision from design | The Family | © 2014 The familiar and the new applied: the typewriter The QWERTY keyboard was designed from technical contraints. Better options for usage have been designed since, but the trade-off effort/benefit is perceived as negative. The objectively better option doesn’t necessarily win! Original Qwerty keyboard, 1880 Apple Qwerty keyboard Dvorak keyboard, first alternative, 1936 Colemak, 2006
  20. 20. Remy Bourganel | building a vision from design | The Family | © 2014 The familiar and the new applied: the Leapmotion Exceptional technological performance of high definition gesture movement capture, but without any usage! Gestures in the void are counter-natural and stress the body, without physical artefact in hand, long usage creates a fatigue. Leap motion, gestures in the void!
  21. 21. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Where is design best suited? Roberto Verganti/Donald Norman meaning incremental change radical change technology incrementalchangeradicalchange technology push technology epiphany ! ! design market pull (user centred) design time product Human Centred Design technology change or meaning change R. Verganti D. Norman
  22. 22. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Crossing the chasm
  23. 23. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Diachronic vs synchronic Muji vs… Aether music player, evovle/learn from context (place/time) Services involving programmable matter are diachronic. They reveal and evolves over time. The design becomes conversational with user. Principles are grounding the evolutions. They help bridging evolving experiences. They frame the big picture.
  24. 24. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Context is king Context: People/Time (before, during, after)/Place Minkowski’s space-time: light cone and hyper surface of the present Minkoski’s model Focus on Real-time value covers the fact that before and after matters a lot… if not more.
  25. 25. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Context is king time, season, weather, workload, activity, mobility: externalities not yet considered in QS/health
  26. 26. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 Correlation isn’t causality
  27. 27. Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014 We’re not rations animals

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