Bottom-up innovation via generative toolsRemy Bourganel | 1 | CTT2011 | Bottom-up innovation via generative tools
Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, process, services, and the...
Further more, design is a creative synthesis activity @ the junction of: " • a top-down approach: a value-led experience s...
So, an effective brand is recognised by a distinctively balanced " set of experience qualities:Remy Bourganel | 4 | CTT201...
If agreed, then, one can engage innovation by design, ‘horizontally’, through qualities." This is about designing generati...
Few experiments on generative tools:" Nokia DNA, a framework of 6 principles and 8 qualities" Animism, an experience frame...
Animism, an experience framework to create an emotional bonding with the Nokia brand, and make sense of the opportunities ...
Animism framework, a suite of metaphors/videos/design cards, " to help generate concepts.Remy Bourganel | 8 | CTT2011 | Bo...
Animism framework, a suite of metaphors/videos/design cards, " to help generate concepts.Remy Bourganel | 9 | CTT2011 | Bo...
Animism framework, a suite of concepts first driven by metaphors.Remy Bourganel | 10 | CTT2011 | Bottom-up innovation via g...
Animism framework, a suite of scenarios clustered by user segment " to form services suites, patterns:Remy Bourganel | 11 ...
Animism framework, a suite of experience patterns:                                                                        ...
Services suites we can map through out the user Interface   Energy saver                                 Muse       Memo. ...
Services suites we can classify towards a roadmap                New line of products                           New usages...
Through the design of generative tools, designers can facilitate empowerment for participation in the design process, whil...
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Cothinktank berlin 2011

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design and generative tools to facilitate the development of creativity and innovation in an organisation

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Cothinktank berlin 2011

  1. 1. Bottom-up innovation via generative toolsRemy Bourganel | 1 | CTT2011 | Bottom-up innovation via generative tools
  2. 2. Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, process, services, and their systems in whole life cycles. Therefore design is the central factor of innovative humanisation of technologies and the crucial factor of cultural and economic exchange." ICSID (International Council Society of Industrial Design)Remy Bourganel | 2 | CTT2011 | Bottom-up innovation via generative tools
  3. 3. Further more, design is a creative synthesis activity @ the junction of: " • a top-down approach: a value-led experience system: " an ethos, a culture, a zeitgeist, encapsulated in a brand." • a bottom-up approach: a usage and people-led experience system:" focusing on people’s needs.Remy Bourganel | 3 | CTT2011 | Bottom-up innovation via generative tools
  4. 4. So, an effective brand is recognised by a distinctively balanced " set of experience qualities:Remy Bourganel | 4 | CTT2011 | Bottom-up innovation via generative tools
  5. 5. If agreed, then, one can engage innovation by design, ‘horizontally’, through qualities." This is about designing generative tools focused on experience qualities to empower anyone involved in the design process to be inspired and make better decisions to innovate.Remy Bourganel | 5 | CTT2011 | Bottom-up innovation via generative tools
  6. 6. Few experiments on generative tools:" Nokia DNA, a framework of 6 principles and 8 qualities" Animism, an experience framework to create an emotional bonding with the Nokia brand." Orange Vallée On DNA/functional branding" Orange DNA/functional brandingRemy Bourganel | 6 | CTT2011 | Bottom-up innovation via generative tools
  7. 7. Animism, an experience framework to create an emotional bonding with the Nokia brand, and make sense of the opportunities from the data a mobile device can record.Remy Bourganel | 7 | CTT2011 | Bottom-up innovation via generative tools
  8. 8. Animism framework, a suite of metaphors/videos/design cards, " to help generate concepts.Remy Bourganel | 8 | CTT2011 | Bottom-up innovation via generative tools
  9. 9. Animism framework, a suite of metaphors/videos/design cards, " to help generate concepts.Remy Bourganel | 9 | CTT2011 | Bottom-up innovation via generative tools
  10. 10. Animism framework, a suite of concepts first driven by metaphors.Remy Bourganel | 10 | CTT2011 | Bottom-up innovation via generative tools
  11. 11. Animism framework, a suite of scenarios clustered by user segment " to form services suites, patterns:Remy Bourganel | 11 | CTT2011 | Bottom-up innovation via generative tools
  12. 12. Animism framework, a suite of experience patterns: Dramatization - Avatar action D - Short clip in between a task that takes more than half a second Alternatives media (actualiaztion, waiting for A correspondant to pick out the phone) Sound (as immanent as invasive… but still) Different sense of rich media - Movie, Specific interaction - Didactical S UI attitude L Low interactions Specific task sequence T -  When I hang-up, the correspondent seeds (if -  Each action starts up with a contact- existing) appears and glows/ blinks to say -  Each channel can bring macros goodbye, and thanks for feeding me. -  The most likely required channels pops up first when I -  I may send rain or sunshine in the phone of consider “interacting” with someone. my Dears -  The frame around my contact is shacking when there is an interaction -  Close to deadline post it might be more visible.Remy Bourganel | 12 | CTT2011 | Bottom-up innovation via generative tools
  13. 13. Services suites we can map through out the user Interface Energy saver Muse Memo. Screen Screen saver Of lost saver ++ calls Persian Active idle Garden Seed Shrink Organic backgroundRemy Bourganel | 13 | CTT2011 | Bottom-up innovation via generative tools
  14. 14. Services suites we can classify towards a roadmap New line of products New usages Usages enhancements Usage modifications Disruptive projectsBreakthrough Revolution on the market, pole position/ arrival on the market. Creation of a critical Supply chain project (out of scope) competitive advantage. Business impact: Projects bringing internal improvements (company or eco-system), without visible benefits for end-user. creation of a new segment. Platform projectsNew generatio Innovation on the product line. Autorize evolutions. Business impact: segments extension, market extension. Deployment projectsImproved Linear growth of an existing platform on the market. Business impact: market- share increase. Supporting projets Support the market, or brand image (quality, image update, etc.) Business standardized impact: defending market shares. Remy Bourganel | 14 | CTT2011 | Bottom-up innovation via generative tools
  15. 15. Through the design of generative tools, designers can facilitate empowerment for participation in the design process, while building the playground rules, the qualities: the elements of a language to form a culture. Remy Bourganel | 15 | CTT2011 | Bottom-up innovation via generative tools

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